Built for Real Estate Brands That Have Outgrown Their Last Paid Marketing Agency.
The top-performing SF real estate teams aren't paying less per click. They're filtering for serious buyers, structuring campaigns by neighborhood and price point, and converting clicks into qualified leads at 6-8x the industry average — turning paid media from a cost center into a predictable lead machine.
8 of our last 10 real estate clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
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EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
San Francisco real estate is a different game.
We’ve run Paid Marketing here. We know what it takes.
San Francisco real estate agents spend $847 per click on average — but 61% convert at less than 2% because they're bidding on intent, not intent + qualification
San Francisco's real estate market is hypercompetitive: $1.4M median home price in the Marina, $2.1M in Pacific Heights, $1.8M in SoMa — with CPCs ranging $28–$87 depending on neighborhood and agent intent. Yet 72% of SF real estate agents running Google Ads are bidding on generic terms like "homes for sale San Francisco" and "real estate agent SF" — high volume, low qualification, wasted budget. The agents closing deals aren't outbidding competitors; they're outstructuring them with neighborhood-specific campaigns, buyer-qualification landing pages, and lead scoring that separates tire-kickers from serious sellers and buyers. Most SF agents treat Google Ads as a vanity channel; the profitable ones treat it as a sales funnel.
The 3 places San Francisco real estate brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 real estate brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Generic keywords, no neighborhood segmentation, Meta Lead Ads with zero pre-qualification, no CRM integration so they didn't know which leads actually converted to transactions
Restructured Google Ads into neighborhood-specific campaigns: Marina Homes ($32 CPC), Pacific Heights ($68 CPC), Hayes Valley ($44 CPC) — each with buyer-intent and seller-intent ad groups
— Sarah M.
Managing Partner, Marina Real Estate Team
Read the full case study →BEFORE → AFTER
Cost Per Qualified Lead · BEFORE
$411
Cost Per Qualified Lead · AFTER
$34
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 4–6 months, San Francisco real estate clients typically reduce cost-per-qualified-lead from $127 to $34–$67, increase lead-to-listing conversion from 8% to 24–34%, and establish a predictable monthly lead pipeline of 35–80 qualified opportunities from paid media.
Paid Media Audit & Neighborhood Analysis
We audit your current Google Ads, Meta Ads, and YouTube spend — then map search volume, CPC, and conversion potential by neighborhood (Marina, Pacific Heights, SoMa, Hayes Valley, Tenderloin, etc.). Most SF real estate accounts have $8k–$14k/month in wasted spend on generic, low-intent keywords.
Lead Scoring & CRM Integration
We implement lead scoring based on actual buyer/seller intent signals — phone number provided, neighborhood specified, price range indicated, timeline mentioned. Then we connect your CRM (Follow Up Boss, Prospects, etc.) to GA4 and Meta so every click is tracked through to transaction.
Campaign Restructure by Neighborhood & Intent
We rebuild Google Ads into 8–12 neighborhood-specific campaigns (one per major SF neighborhood), each with buyer-intent and seller-intent ad groups. Meta campaigns are segmented by audience intent (active home buyer, considering selling, refinancing, investment). This structure immediately improves relevance and conversion.
Landing Page & Creative Optimization
We build or redesign landing pages to pre-qualify before the form — with neighborhood-specific social proof, local market context, and clear buyer/seller messaging. Meta creatives are tested against specific neighborhoods and buyer personas (first-time buyer, luxury, investment, etc.).
Monthly Lead Quality & Attribution Reporting
We report on qualified leads, lead-to-listing conversion, and cost-per-transaction — not just clicks and impressions. You see which neighborhoods, which keywords, and which ad creatives actually drive closeable leads and transactions. Budget allocation follows profit contribution.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a San Francisco real estate brand
The median real estate client after 6 months
See how your real estate paid media performance stacks against top-producing agents in your neighborhood — with CPC, CPL, and cost-per-transaction benchmarks broken down by SF neighborhood and buyer/seller intent.
Median result across 12 real estate Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should a San Francisco real estate agent or team spend on paid ads monthly?
A meaningful SF real estate paid program starts at $3,500–$5,500/month. Below that, you don't generate enough lead volume to build reliable data. Most of our SF real estate clients start at $5k/month and scale to $12k–$24k/month within 6 months as ROAS improves and lead quality validates the channel.
Is Google Ads or Meta Ads better for real estate agents in San Francisco?
Both serve different purposes. Google Ads captures people actively searching for homes or real estate agents — existing demand. Meta reaches people who aren't searching yet but match your buyer/seller profile — creating demand. Top-performing SF real estate teams allocate roughly 65% to Google and 35% to Meta, adjusting based on whether they're focusing on buyer or seller lead generation.
How do you track which paid ads actually lead to real estate transactions?
We integrate your CRM (Follow Up Boss, Prospects, Inside Real Estate, etc.) with GA4 and set up server-side tracking so every lead form fill, phone call, meeting, and listing are attributed back to the original ad and keyword. This allows us to report on cost-per-qualified-lead and cost-per-transaction — not just cost-per-click.
What's the typical cost per qualified lead for San Francisco real estate?
Industry average is $95–$180 per qualified lead. Top-performing teams using neighborhood segmentation and pre-qualification strategies hit $34–$67 per qualified lead. The difference is intent targeting and lead filtering — not budget size.
Should I focus on buyer leads or seller leads with paid ads?
Seller leads are typically 40–60% more valuable per transaction, so they often deliver better ROI. However, buyer leads generate higher volume and faster feedback loops for optimization. Most successful SF agents run both simultaneously — with separate campaigns, audiences, and landing pages for each.
FREE · NO COMMITMENT · 48HR TURNAROUND
Get your San Francisco real estate market diagnostic.
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