Built for Real Estate Brands That Have Outgrown Their Last Paid Marketing Agency.
88,000 SMBs compete here. Most waste $3,200/month on untargeted campaigns. We make every pound and dollar work harder.
8 of our last 10 real estate clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Phoenix real estate is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your ad spend isn't matching Phoenix's property market demand.
Phoenix's real estate market is hyper-competitive but inefficiently marketed. Property portals dominate organic search, forcing agents and brokers to rely on paid channels—yet most lack structured Google Ads and social strategies. Local search demand is fragmenting across multiple platforms, meaning your audience is scattered. Winners in this market aren't outbidding competitors; they're out-strategizing them with precision targeting and message fit.
The 3 places Phoenix real estate brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 real estate brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Campaigns were generating 18–22 leads/month at an average cost of $190 per lead. Lead quality was inconsistent; many were tire-kickers or out-of-market lookers. The brokerage had no geographic targeting strategy and was bidding on broad terms like 'homes for sale Phoenix' against national portals.
Restructured campaigns into 8 neighborhood-specific Google Ads campaigns, each with custom landing pages and buyer intent keywords.
— Sarah M.
Brokerage Owner
Read the full case study →BEFORE → AFTER
Cost Per Qualified Lead · BEFORE
$190
Cost Per Qualified Lead · AFTER
$118
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, you'll see a 35–50% reduction in cost per lead, a 2–3x improvement in ROAS, and a predictable pipeline of qualified inquiries. Your ad spend becomes a strategic tool, not a cost center.
Market & Spend Audit
We analyze your current paid campaigns, spend allocation, and conversion paths. We benchmark your cost per lead, ROAS, and audience quality against Phoenix real estate leaders. This audit identifies where your budget is leaking and where it's underdeployed.
Audience & Intent Strategy
We build hyper-segmented audience profiles based on buyer intent, location, property type, and price range. In Phoenix, this means separating first-time homebuyers in North Scottsdale from investment property seekers near Downtown. We create custom intent signals for your Google Ads and social campaigns.
Campaign Architecture & Setup
We restructure your paid campaigns for precision. Google Ads campaigns are organized by neighborhood, property type, and buyer stage. Social ads are segmented by audience intent and asset type (video tours, testimonials, market reports). Each campaign has clear KPIs tied to your business goals.
Creative Testing & Optimization
We deploy 6–8 creative variants per campaign to test messaging, visuals, and calls-to-action. We prioritize neighborhood-specific messaging (e.g., 'Luxury Scottsdale Homes' vs. 'Downtown Lofts') and social proof. Weekly testing cycles ensure we're moving budget toward winning creative fast.
Continuous Optimization & Scaling
We monitor campaigns daily, optimize bids and budgets based on lead quality and cost per acquisition, and scale winners. You receive weekly performance reports showing leads, cost per lead, and ROAS by campaign. Monthly strategy reviews align spend with market trends and seasonal demand.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Phoenix real estate brand
The median real estate client after 6 months
Download our free, data-driven audit template. We'll show you exactly where your ad budget is leaking, how your cost per lead compares to Phoenix market leaders, and 5 quick wins you can implement this week.
Median result across 12 real estate Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much does a paid marketing engagement cost?
Most Phoenix real estate SMBs partner with us at $2,200–$4,500/month depending on campaign complexity, ad spend, and number of neighborhoods. This includes strategy, campaign management, optimization, and reporting. We typically require a 3-month minimum to prove ROI.
How long before we see results?
You'll see improved metrics (lower CPL, higher lead quality) within 4–6 weeks as we test and optimize. Statistically significant results typically emerge by week 8–12. Full optimization and scaling happen over 6 months.
Do you manage our ad spend, or do we?
We manage it completely. We handle campaign setup, daily bid optimization, creative testing, and budget allocation. You have full visibility via weekly dashboards and monthly strategy reviews. You approve major strategy changes, but day-to-day optimization is ours.
What if our current ad spend is very low ($1,000/month or less)?
We can still help, though results take longer to scale. We typically recommend a minimum $2,000/month spend to generate sufficient data for optimization and meaningful lead volume. If you're below that, we suggest starting with a 90-day pilot to build foundation and proof before scaling.
How is this different from what our current agency does?
Most agencies focus on traffic and click volume. We focus on lead quality, cost per acquisition, and ROAS. We specialize in real estate market dynamics (neighborhood targeting, buyer intent signals, seasonal trends) and treat your business like our own—your success directly impacts our reputation and retention.
FREE · NO COMMITMENT · 48HR TURNAROUND