Built for Real Estate Brands That Have Outgrown Their Last Paid Marketing Agency.
Property portals dominate search. But the agencies winning lead generation aren't playing their game—they're playing smarter.
8 of our last 10 real estate clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Charlotte real estate is a different game.
We’ve run Paid Marketing here. We know what it takes.
Charlotte real estate: your paid ads aren't competing.
Charlotte's real estate market is fragmented across Zillow, Redfin, and local portals, making organic search nearly impossible for SMBs. Yet 62,000 businesses in the metro spend an average of $3,400/month on digital marketing with zero strategy alignment. The top performers aren't buying more impressions—they're buying intent, location data, and buyer behavior signals that portals can't touch. Paid marketing in Charlotte real estate isn't about reach; it's about precision.
The 3 places Charlotte real estate brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 real estate brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Budget scattered across Google Ads, Facebook, and Zillow ads with no clear ROI tracking. Average cost-per-inquiry was $210; most inquiries were looky-loos, not serious buyers. Team was spending $4,200/month with little to show for it.
Consolidated all ad spend into Google Search (high-intent buyer keywords) and Facebook Retargeting (warm audience nurturing). Killed low-performing Zillow campaigns.
— Sarah M.
Team Lead, Real Estate Agency
Read the full case study →BEFORE → AFTER
Monthly Cost Per Qualified Lead · BEFORE
$210
Monthly Cost Per Qualified Lead · AFTER
$90
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 12 weeks, you'll own high-intent buyer searches in your target neighbourhoods, reduce cost-per-lead by 35–50%, and know exactly which campaigns drive showings. You'll stop wasting budget on portal lookalikes and start building a predictable pipeline.
Audit Your Paid Landscape
We analyse your current Google Ads, Facebook, and any other active campaigns. We'll map where budget is flowing, what keywords and audiences are live, and identify the gaps—usually where your best leads should be hiding. In Charlotte's market, most agencies are bidding on 30% of the high-intent keywords they should be owning.
Define Your Buyer Segments
Real estate is not one market. We segment your audience: first-time buyers, upsizers, downsizers, investors, luxury buyers. Each segment has different pain points, search behaviours, and buying timelines. Charlotte's Uptown and South End attract different buyer types than suburban areas. We build audience profiles and the messaging hooks that resonate with each.
Build Intent-Based Campaigns
Instead of bidding on generic keywords, we target micro-intent: 'property appraiser near me', 'how to sell a house fast Charlotte', 'first-time homebuyer grants NC'. We layer in location data (Uptown vs. South End), property type (condo vs. single-family), and buyer stage (pre-approval vs. ready to view). This is where the 57% cost-per-lead reduction comes from.
Implement Conversion Tracking & Optimisation
We set up proper conversion tracking (form fills, phone calls, CRM integrations). Every lead is tagged by source, audience, and campaign. You'll see exactly which ads drive showings vs. just inquiries. We run continuous A/B testing on headlines, landing pages, and audience segments. This is the engine of the 5.8x ROAS gap.
Scale What Works, Kill What Doesn't
By week 8, we have performance data. Top-performing campaigns and audience segments get increased budget. Underperformers are paused or redesigned. We adjust bids based on buyer journey stage and likelihood to convert. You're no longer guessing—every dollar is allocated based on showing conversion rates and lead quality.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Charlotte real estate brand
The median real estate client after 6 months
A data-backed framework to audit your current ad spend and identify the $500–$5,000/month in wasted budget sitting in your campaigns right now. Most agencies miss 3–4 critical optimisation opportunities. This checklist shows you exactly where.
Median result across 12 real estate Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much does paid marketing management cost?
Our retainers range from $1,800–$8,000/month, depending on ad spend volume, campaign complexity, and market segment (residential vs. investment vs. luxury). Most Charlotte real estate clients start at $3,200–$4,500/month to manage $4K–$6K in ad spend. That includes strategy, setup, daily optimisation, and reporting. We typically recommend a 12-week commitment to see full results.
How long before I see results?
You'll see initial data (click volume, landing page performance) within 1–2 weeks. Statistically significant results (cost-per-lead reduction, showing conversion improvement) typically emerge in weeks 4–8. We've seen fastest wins when clients have existing CRM infrastructure and clear lead-to-deal tracking. Without that, we build it as part of the engagement.
What if I'm already running ads but they're underperforming?
This is common. We audit your existing campaigns, identify the gaps (usually broad keywords, poor landing page fit, or missing conversion tracking), and rebuild strategy. Most clients see 20–30% improvement in the first 30 days just from reallocation, before we optimize anything. We can work within your existing Google Ads and Facebook accounts or start fresh—your choice.
Do you work with individual agents or just teams?
Both. We've worked with solo agents, small teams (3–5 people), and larger brokerage operations. Campaign structure changes—a solo agent focuses on personal brand + local inventory; a team focuses on agent-specific campaigns and team-wide retargeting. Pricing adjusts accordingly. Solo agents typically start at $1,800–$2,400/month; teams at $3,200+.
How do you measure ROI? What if a deal closes months after the ad runs?
We use a 90-day attribution window (standard in real estate). A lead is credited to the ad/campaign that first brought them in, and we track whether that lead requested a showing within 90 days (high-intent indicator). We also integrate with your CRM when possible to track deal closure over 6–12 months. For investors, we measure cost-per-deal using actual closed transactions. It's more transparent than guessing.
FREE · NO COMMITMENT · 48HR TURNAROUND