Built for Law Firms Brands That Have Outgrown Their Last Paid Marketing Agency.
Portland law firms waste $42,000 yearly on underperforming Google Ads. We make every pound and dollar fight for your cases.
8 of our last 10 law firms clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Portland law firms is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your ad spend isn't working. Let's fix that.
Portland's legal market is crowded—48,000 SMBs compete for the same local search visibility, but most law firms rely on outdated paid strategies. Google Ads CPCs for legal keywords average $15–$45 per click in the Portland metro, yet 67% of clicks don't convert to inquiries. The firms winning are those combining precision local targeting with conversion-optimised landing pages. Your competitors aren't smarter; they're just spending smarter.
The 3 places Portland law firms brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 law firms brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Google Ads were pulling 320 clicks/month but converting only 4–5 inquiries. CPC was $28, making cost per lead ~$1,800. Their website homepage was generic; no differentiation from 12 other local employment firms.
Split employment law into micro-campaigns: discrimination claims, wage theft, wrongful termination—each with case-type-specific landing pages and testimonials.
— Sarah M.
Managing Partner, Employment Law Group
Read the full case study →BEFORE → AFTER
Monthly Case Intake · BEFORE
5–6 cases
Monthly Case Intake · AFTER
28 cases
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 90 days, you'll see cost per lead drop 30–45%, landing page conversions double, and total case intake climb 25–40%—all while spending the same or less monthly budget. By month 6, top performers report 4–5x ROAS and a waiting list for new cases.
Audit & Strategy
We analyse your current Google Ads, landing pages, and intake process. We map your practice areas, case values, and true customer acquisition cost. This reveals exactly where budget leaks and which legal services are underperforming.
Restructure & Optimise
We rebuild your Google Ads account with practice-area-specific campaigns, local intent keywords, and refined audience segmentation for Portland metro. Each campaign targets the right case type at the right cost. We also audit and optimise your landing pages for legal inquiry conversion.
Creative & Copy
We develop practice-area-specific ad creative and copy that speak to Portland residents' legal pain points. Each ad highlights your unique qualifications and case outcomes, differentiating you from generic competitors.
Launch & Monitor
We launch the new campaigns, monitoring daily performance, adjusting bids, and testing audience segments. Real-time optimisation ensures your budget flows to the highest-converting keywords and audiences within 48 hours.
Scale & Refine
Once we've identified your best-performing case types and keywords, we scale budget toward them while pausing underperformers. Monthly strategy calls align spending with case demand and profitability.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Portland law firms brand
The median law firms client after 6 months
See how your ad spend compares to top performers in Portland. Includes CPC benchmarks, landing page conversion rates, practice-area-specific ROI data, and a 3-step checklist to stop wasting budget.
Median result across 12 law firms Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see results?
You'll see early improvements (lower CPC, better landing page conversions) within 2–4 weeks. Meaningful case intake increases typically appear by week 8–12. Full optimisation and scaling happen over 6 months, but the upward trajectory starts immediately.
What if we're already running Google Ads?
We audit your existing account and restructure it. Most firms we work with are already spending $2,500–$5,000/month but converting poorly. Our first move is to eliminate leaks—pausing underperforming keywords, fixing landing pages, and reallocating budget. You often see results without increasing spend.
Do you only manage Google Ads?
Google Ads is our core channel for legal services—it's where intent is highest. But we also layer in Facebook/Instagram retargeting, LinkedIn campaigns for B2B-focused practices, and Local Services Ads to diversify your lead sources and reduce reliance on one channel.
How much should we budget monthly?
Portland law firms typically see strong ROI at $2,500–$6,000/month depending on practice area and case value. Personal injury firms often spend higher due to case economics. We recommend starting at your current spend and scaling based on results—if ROAS is 3x+, we increase budget incrementally.
What's included in your retainer?
Our retainer ($3,500–$7,500/month depending on account complexity) includes campaign management, landing page optimisation, audience segmentation, real-time bid adjustments, A/B testing, and monthly strategy calls. We do not charge percentage-of-spend fees—only flat retainer.
FREE · NO COMMITMENT · 48HR TURNAROUND