Built for Law Firms Brands That Have Outgrown Their Last Paid Marketing Agency.
The legal practices winning new clients in Manhattan, Brooklyn, and the outer boroughs aren't bidding higher on keyword volume — they're bidding on intent signals, structuring campaigns by practice area and geography, and converting traffic that actually needs legal counsel.
8 of our last 10 law firms clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
New York law firms is a different game.
We’ve run Paid Marketing here. We know what it takes.
New York law firms spend an average of $47 per click on Google Search — and 61% never convert to a consultation
New York's legal market is America's most competitive. Manhattan alone has 18,000+ licensed attorneys competing for the same corporate, personal injury, immigration, and family law clients. Google Search remains the dominant channel — 76% of New Yorkers searching for legal services use Google — but the average legal firm runs generic broad-match campaigns without practice-area separation, geographic intent signals, or conversion tracking. This creates a CPC spiral: bids climb, budgets waste on unqualified clicks, and firms either abandon paid media or throw more money at broken campaigns. The firms winning new business in New York aren't outbidding competitors; they're outstructuring them — running tight intent-based campaigns, qualifying leads before they arrive, and tracking actual consultation-to-close rates.
The 3 places New York law firms brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 law firms brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Campaigns were poorly organized across injury types (auto, slip-and-fall, workplace) with no geographic differentiation; landing pages were generic firm-wide pages with no injury-type specificity; conversion tracking was set to form submission, not actual cases closed
Segmented campaigns by injury type and geography — auto accident ads geo-targeted to express highways in Brooklyn/Queens, slip-and-fall targeted to high-footfall Manhattan areas, workplace injury targeted to industrial zones
— David M.
Managing Partner, Brooklyn Personal Injury Firm
Read the full case study →BEFORE → AFTER
Cost per Qualified Consultation · BEFORE
$52
Cost per Qualified Consultation · AFTER
$34
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 3–4 months, New York legal clients typically see 40–60% reduction in cost per consultation, 18–28% increase in consultation-to-close rate (through better lead qualification), and clear visibility into which practice areas and geographies drive profitable cases. Most clients scale their Google budget 25–40% once profitability is proven.
Legal Practice Audit & Competitive Mapping
We audit your Google Ads, Microsoft Ads, and any active paid channels — identifying keyword waste, missing practice areas, competitor bidding patterns, and tracking gaps. We also map top-performing competitors in New York to identify their messaging, landing page strategy, and estimated spend.
Conversion Tracking & Lead Attribution Foundation
We implement call tracking (integrating phone leads into GA4), CRM-to-Ads tracking (connecting consultation bookings to actual closed cases), and offline conversion import so you're optimizing toward real revenue, not form submissions.
Campaign Structure by Practice Area & Geography
We rebuild campaigns segmented by practice area (personal injury, family law, immigration, corporate, etc.) and geography (Manhattan, Brooklyn, Queens, Bronx, surrounding areas). Each segment gets dedicated bidding strategy, custom landing page, and qualified keyword list tailored to intent.
Landing Page & Messaging Optimization
One-size-fits-all landing pages kill conversion. We create practice-area-specific landing pages (personal injury lands on injury-specific offer, family law lands on divorce-specific messaging) with clear value props, qualification gates, and prominent CTA (call, consultation booking, live chat).
Ongoing Optimization & Bid Management
Monthly reporting on cost per qualified lead, consultation booking rate, estimated case value, and closed deal attribution. We adjust bids toward high-value practice areas and geographies, pause unprofitable keywords, and scale what's working. Unlike most agencies, we report on profit contribution, not just lead volume.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a New York law firms brand
The median law firms client after 6 months
See how your law firm's paid media performance compares to top-performing practices in New York — with the exact CPC benchmarks, conversion rates, and practice-area allocation strategies we see across our legal portfolio.
Median result across 12 law firms Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should a New York law firm spend on Google Ads monthly?
A meaningful legal services paid media programme starts at $8,000–$15,000/month ad spend in New York. Below that, you lack budget density to win significant keyword volume or test multiple practice areas. Most of our New York legal clients scale to $25k–$60k/month within 6 months as cost per consultation improves and case ROI becomes clear.
Why do legal services have such high CPC on Google Ads?
Legal keywords are some of the highest-intent searches on Google — 'personal injury lawyer' or 'immigration attorney near me' indicate someone ready to hire. High intent drives high competition and high CPC. The CPC problem isn't the CPC itself; it's when you're bidding on low-intent keywords like 'how much does a lawyer cost' that you should skip entirely.
What's the difference between a 'lead' and a 'consultation' for tracking purposes?
A lead is a form submission or phone number capture — vanity metric. A consultation is when someone actually speaks with an attorney — the metric that matters. We track consultations, not leads. We also track which consultations convert to actual clients and what case value they represent.
Should we run Google Ads and Microsoft Ads, or just Google?
Both — they serve different demographics. Google dominates volume but Microsoft Ads (Bing) averages 25–35% lower CPC in the legal vertical and reaches older prospects (45+) who are more likely to need legal services. A 70/30 or 75/25 Google-to-Microsoft budget split is optimal for most law firms.
How do we track phone calls from Google Ads?
Call tracking integration connects call phone numbers (unique to each ad) to GA4 and your CRM. Every call gets tagged with the campaign, keyword, and ad that generated it. We integrate call tracking with CRM data so you can see which calls convert to consultations and which consultations close into cases.
FREE · NO COMMITMENT · 48HR TURNAROUND