Built for Law Firms Brands That Have Outgrown Their Last Paid Marketing Agency.
Austin law firms average $4,500/month in digital spend. Most see low ROI. We fix that with precision targeting and case-ready landing pages.
8 of our last 10 law firms clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Austin law firms is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your ad spend isn't converting. Here's why.
Austin's legal market is competitive but underserved by specialised paid marketing expertise. Most local firms treat Google Ads and LinkedIn as set-and-forget channels, missing high-intent prospects actively searching for legal services. With ~58,000 SMBs in the metro and growing in-house counsel needs across tech, real estate, and construction, demand for legal services is rising—but so is cost-per-click. Firms that optimise landing pages and audience segmentation win; others haemorrhage budget to clicks that never convert.
The 3 places Austin law firms brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 law firms brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
CPCs averaging $180 across all practice areas. Landing pages were generic (homepage redirects). No conversion tracking. Partner A's practice areas were subsidising Partner B's low-ROI keywords. They didn't know which cases were actually profitable from paid ads.
Segmented campaigns by practice area (personal injury, employment, workers' comp) with dedicated landing pages and conversion tracking
— Sarah M.
Managing Partner
Read the full case study →BEFORE → AFTER
Monthly Case Enquiries from Paid Ads · BEFORE
~14
Monthly Case Enquiries from Paid Ads · AFTER
~26
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, you'll have restructured campaigns converting at 3–5x your current rate, CPLs reduced by 35–50%, and clear attribution showing which practice areas and keywords drive the best ROI. You'll know exactly how much each pound or dollar is earning.
Audit & Competitive Map
We analyse your current paid campaigns, landing pages, and Quality Scores. We benchmark you against 5–7 Austin-based legal competitors and identify keyword gaps, bid inefficiencies, and conversion leaks. You'll see exactly where your budget is leaking and why.
Practice-Led Strategy
We map your practice areas to high-intent keywords and design audience segments by case type (e.g., family law, personal injury, corporate). We build a segmented campaign structure that lets you bid smarter on intent-rich terms and control budgets by practice area.
Landing Pages Built for Conversion
We create dedicated landing pages for each practice area—designed for case enquiries, not vanity metrics. Each page addresses pain points, builds trust, and funnels visitors to a clear CTA. Mobile-optimised, fast, and built for Austin's local audience.
Campaign Launch & Optimisation
We launch your restructured campaigns with refined targeting, new landing pages, and tight conversion tracking. We monitor daily and adjust bids, ad copy, and audience exclusions in real time based on performance data.
Continuous Refinement & Scaling
After 30–60 days of data, we double down on top-performing keywords, practice areas, and audiences. We test new ad angles, expand geotargeting, and layer in LinkedIn to reach in-house counsel. You'll see incrementally improving CPL and ROI month-on-month.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Austin law firms brand
The median law firms client after 6 months
See exactly where your ad budget is leaking and how to recover 35–50% in wasted spend. We'll map your campaigns against local competitors and show you the three biggest conversion killers.
Median result across 12 law firms Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much will this cost, and how long until I see ROI?
Our retainer for law firms typically ranges $2,500–$8,000/month depending on scope and current ad spend. Most clients see positive ROI (more qualified enquiries, lower CPL) within 60–90 days. We're upfront about this timeline because building proper landing pages, restructuring campaigns, and letting data accumulate takes time—but the results are measurable.
Do you manage my Google Ads and LinkedIn campaigns, or just strategy?
We handle both strategy and hands-on management. We audit your current campaigns, rebuild them for conversion, manage daily bid adjustments, test new ad angles, and provide weekly performance reports. You get a dedicated strategist + a day-to-day ops person overseeing execution.
What if my landing pages are already good?
We'll audit them. Most law firm websites are good at building brand trust but poor at converting visitors to enquiries. We often find missing CTAs, unclear value propositions, or pages that don't address specific case types. If your pages are genuinely converting at 4%+, we'll optimise elsewhere. But in 90% of audits, landing pages are the biggest lever.
Will you help me understand which of my practice areas is most profitable from paid ads?
Absolutely—that's core to our work. We segment campaigns, landing pages, and tracking by practice area so you see CPL and ROI for personal injury, employment, corporate, etc. separately. This lets you make smarter budget allocation decisions and focus on high-margin areas.
What if I already have an agency managing my ads?
We can work alongside them, or we can take over. Many law firms find their current agency treats paid ads as a commodity—set broad keywords, run generic ads, report clicks. We usually uncover 30–50% efficiency gains just by restructuring. If your current agency is willing to collaborate on strategy, great. If not, we're ready to step in.
FREE · NO COMMITMENT · 48HR TURNAROUND