Built for Law Firms Brands That Have Outgrown Their Last SEO Agency.
Most Austin law practices lose cases to firms ranking higher on Google. We change that with SEO that drives qualified case inquiries.
8 of our last 10 law firms clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. SEO doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try SEO” phase. They know it works. They want it done properly.
Austin law firms is a different game.
We’ve run SEO here. We know what it takes.
Austin law firms rank below competitors. Let's fix that.
Austin's legal market is fragmented and competitive. Most firms rely on referrals and outdated PPC strategies, leaving organic search opportunity on the table. Law firm buyers in Austin—whether individuals seeking representation or in-house counsel vetting partners—default to Google. Yet fewer than 40% of local law practices rank for high-intent keywords like "employment lawyer Austin" or "construction defect attorney near me." This gap creates an asymmetric opportunity: firms that invest in SEO now capture market share from competitors still sleeping on search.
The 3 places Austin law firms brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 law firms brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
The firm was spending $8,500/month on Google Ads to stay visible, but organic search was barely generating 150 monthly sessions. They ranked #7–#15 for core keywords like "family lawyer Austin" and "divorce attorney near me." Case inquiries via paid search converted at only 3.2%, and the firm knew they were bleeding money on PPC.
Rebuilt homepage and 6 practice area pages with intent-matched copy, client testimonials, and case outcome highlights to build trust and lower bounce rate.
— Sarah M.
Managing Partner
Read the full case study →BEFORE → AFTER
Monthly Case Inquiries from Organic Search · BEFORE
8 inquiries/month
Monthly Case Inquiries from Organic Search · AFTER
52 inquiries/month
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time SEO has ever made sense to them.
From audit to measurable growth, step by step
Within 6 months, you'll rank in the Local Pack and organic Top 10 for 15–25 high-intent legal keywords, driving 300–600 additional qualified inquiries/month and reducing your cost-per-lead to $45–$85. Most importantly: you'll own your market on Google.
Competitive & Keyword Audit
We analyze your top 15 competitors in Austin and identify the high-intent legal keywords they rank for—and the gaps they're missing. We map search intent for your practice areas (e.g., "DUI lawyer North Austin", "employment discrimination attorney") and quantify monthly search volume and client acquisition cost per keyword.
On-Page SEO Optimization
We audit and rewrite your homepage, practice area pages, and service pages to match high-intent search queries. Each page gets a clear value prop, trust signals (client reviews, credentials, case results), and a conversion-focused CTA. We optimize meta tags, headers, schema markup, and internal linking for both Google and your future clients.
Local SEO & Google Business Profile Strategy
We optimize your Google Business Profile with accurate, keyword-rich descriptions, service categories, and photo galleries of your team and office. We build consistent NAP (Name, Address, Phone) citations across Austin-focused directories and legal platforms (Avvo, Justia, SuperLawyers). We create a local link-building plan targeting Austin bar associations and community partners.
Content & Authority Building
We develop a 12-month content calendar focused on high-intent blog posts, FAQs, and practice area guides that answer questions your prospects are Googling (e.g., "How long does a DUI case take in Texas?"). Each piece is SEO-optimized and designed to establish you as a trusted authority and earn backlinks from local Austin media and industry sites.
Monitoring, Reporting & Optimization
We track your keyword rankings, organic traffic, and inquiry conversion rates in a custom dashboard. Monthly strategy calls cover wins, emerging opportunities, and tactical adjustments. We iterate on top-performing content and double down on keywords moving into the Top 3.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Austin law firms brand
The median law firms client after 6 months
Discover where you rank vs. competitors, what keywords you're missing, and the exact roadmap to dominate local legal search in Austin. Used by 40+ law firms in the Austin metro.
Median result across 12 law firms SEO case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We'd tried two SEO agencies before. Both gave us dashboards and monthly reports with no movement. Omakaase told us what was actually broken in week one and fixed it. Six months in, we're on page one for every term that matters.”
Sarah M.
Head of Marketing · NYC Retail Brand, $4M revenue
“By month three, our main product keyword hit Page 1. By month six, we cut Google Ads spend by 40% because organic was finally doing its job. That's the real test.”
James T.
Founder · Apparel Brand, New York
“The weekly Loom is something no one else offered. I finally understand what's happening with our SEO — and I can explain it to my board. That matters more than I expected.”
Priya K.
CMO · Fashion Retail, $11M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long does it take to rank for competitive legal keywords in Austin?
Most of our law firm clients see Top 5 rankings for 8–12 keywords within 4–6 months. Local Pack rankings (Google Maps) often appear faster, within 6–8 weeks. Competitive keywords (e.g., "family lawyer Austin") take longer than long-tail keywords (e.g., "uncontested divorce attorney near me"). Patience and consistency are key; we don't use black-hat tactics or promise overnight results.
Will SEO replace my Google Ads spend?
Not immediately, but most clients reduce PPC spend by 40–60% within 6–9 months as organic traffic increases. Many firms shift PPC budget toward brand protection (bidding on their own name) or seasonal demand spikes. SEO is the long-term play with better ROI; Ads are the short-term accelerator. The best strategy often uses both, with a gradual shift toward organic.
What if my competitors are already ranking well?
High competition is actually a good sign—it means there's market demand. We identify gaps: keywords they're not ranking for, content they haven't created, local citations they're missing. We also audit their weaknesses (poor on-page optimization, thin content, bad reviews) and out-execute them. Austin's legal market is still nascent on SEO; there's plenty of opportunity for differentiation.
Do you require a long-term contract?
We recommend a 6-month initial engagement to establish foundations and see measurable results. After that, most clients continue month-to-month because they see ROI. If you're not seeing traction after 6 months, we'll be honest about it and discuss alternatives. No surprise lock-ins; full transparency on what's working.
What practice areas do you specialize in?
We work with all legal practice areas: family law, criminal defense, employment law, personal injury, real estate, DUI, construction defect, immigration, and more. Each practice area has unique keywords, intent patterns, and client acquisition cycles. We tailor our strategy to your specific niche and Austin market dynamics.
FREE · NO COMMITMENT · 48HR TURNAROUND