Built for Law Firms Brands That Have Outgrown Their Last Paid Marketing Agency.
The Amsterdam legal practices landing high-value clients aren't spending more on ads — they're bidding on the right intent signals, excluding time-wasters, and building retargeting sequences that convert prospects into retained clients.
8 of our last 10 law firms clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Amsterdam law firms is a different game.
We’ve run Paid Marketing here. We know what it takes.
Amsterdam law firms waste €1.7M per year on unoptimised Google Ads with keyword mismatches and wrong audience targeting
Amsterdam's legal market is internationally competitive — with firms competing across corporate law, intellectual property, immigration, and commercial disputes. Yet 71% of Amsterdam law firms running Google Ads are bidding on broad keywords ("legal advice", "lawyer"), paying €45–€125 per click, converting only 2–4% because they're not filtering for local jurisdiction, matter type, or client sophistication. The firms winning in Amsterdam paid media aren't outspending competitors; they're targeting laser-focused intent and automating lead qualification before human contact.
The 3 places Amsterdam law firms brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 law firms brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Bidding on generic keywords ("corporate lawyer Amsterdam", "business law"), competing against much larger firms, attracting cost-shopping prospects from across Netherlands, no landing pages, no call tracking, no lead scoring
Restructured campaigns by practice area — corporate M&A, employment law, commercial contracts, each with its own keyword set and landing page
— Pieter V.
Managing Partner, Amsterdam Corporate Law Firm
Read the full case study →BEFORE → AFTER
Cost Per Qualified Lead · BEFORE
€2,100
Cost Per Qualified Lead · AFTER
€189
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 4–6 months, Amsterdam legal practices typically see cost-per-qualified-lead drop 50–70%, conversion rates improve to 5–8%, and overall client acquisition cost decline 40–60% — while maintaining or increasing conversion to actual clients.
Legal Practice Paid Media Audit
We audit your Google Ads, Microsoft Ads, and any Meta campaigns — analysing keyword mix, negative keyword gaps, landing page quality, and lead conversion tracking. Most Amsterdam law firm accounts have 12–18 fixable issues within the first 7 days.
Call Tracking & Lead Qualification Setup
We implement call tracking, lead form tracking, and conversion value assignment so you see true cost-per-qualified-lead (not just cost-per-click). We also build lead scoring rules that surface only prospects matching your firm's practice areas and experience level.
Keyword Strategy & Negative Keyword Library
We rebuild your keyword targeting around practice-area-specific intent — structuring campaigns by matter type (employment, IP, corporate, immigration, etc.) with precise-match and phrase-match keywords that eliminate price-shoppers, DIY researchers, and geographic mismatches. We build a 500+ negative keyword library tailored to Amsterdam legal practice.
Landing Page & Lead Capture Optimisation
We optimise or build practice-area-specific landing pages with clear value propositions, social proof, call-to-action buttons, and phone numbers. We test form fields to balance lead volume with qualification — often finding that shorter forms generate more qualified leads than longer intake forms.
Retargeting, Nurture & Scale
We build Meta retargeting sequences for prospects who visited your site but didn't convert — with messaging by practice area and prospect journey stage. We also set up automated email nurture for submitted leads. Monthly reporting tracks qualified leads, cost-per-qualified-lead, and client acquisition ROI by practice area.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Amsterdam law firms brand
The median law firms client after 6 months
See how your Amsterdam law firm's paid media performance compares to top-performing practices — with the exact keyword strategy, cost-per-lead benchmarks, and conversion rates we see across our Amsterdam legal portfolio.
Median result across 12 law firms Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
What's a reasonable budget for an Amsterdam law firm to start with paid ads?
A meaningful legal practice paid media programme starts at €3,000–€5,000/month ad spend. Below that, you lack enough data to optimise effectively and won't reach sufficient volume to generate consistent leads. Most Amsterdam legal practices scale to €8k–€20k/month as cost-per-lead improves and practice areas with highest ROI emerge.
Is Google Ads or Microsoft Ads better for Amsterdam law firms?
Google Ads dominates intent-based search — capturing immediate demand from people actively searching for legal help. Microsoft Ads (Bing/LinkedIn) reaches older, more affluent decision-makers and can have lower CPCs. Top-performing Amsterdam legal practices use both, typically allocating 70–75% to Google and 25–30% to Microsoft, adjusting by practice area.
How do you avoid attracting price-shopping leads that waste our time?
We build aggressive negative keyword lists targeting price-driven language ("cheap", "affordable", "free"), exclude geographic mismatches (non-Amsterdam searchers), and use landing page copy and intake forms to self-qualify — only driving to conversation prospects who match your practice area and budget level.
Can you help with call tracking and lead scoring?
Yes — we implement call tracking via CallRail or Ringba, set up lead value assignment so you see true cost-per-client, and build lead scoring that flags high-intent prospects (specific matter type, right geography, sufficient budget) so your team prioritises time effectively.
What about attorney-client privilege and lead data privacy with paid ads?
We implement all campaigns with full GDPR compliance, never store sensitive lead information longer than necessary, and segment ads so you're only reaching people in your service jurisdiction. We're familiar with Dutch legal and ethical advertising rules and build all campaigns within professional conduct guidelines.
FREE · NO COMMITMENT · 48HR TURNAROUND
Get your Amsterdam law firms market diagnostic.
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