Built for Law Firms Brands That Have Outgrown Their Last SEO Agency.
Amsterdam's legal market spans international corporate practices in the Zuidoost, boutique firms in Jordaan, and in-house counsel relocating to the Netherlands. The practices winning clients online built local Dutch and English SEO authority before their competitors did.
8 of our last 10 law firms clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. SEO doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try SEO” phase. They know it works. They want it done properly.
Amsterdam law firms is a different game.
We’ve run SEO here. We know what it takes.
340+ law firms in Amsterdam compete for the same 12,000 monthly legal searches
Amsterdam's legal market is split between multinational corporate firms (headquartered in Zuidas and the Financial District), boutique practices serving Dutch mid-market and startups (concentrated in De Pijp, Jordaan, and Oud-Zuid), and English-language specialist firms serving expat entrepreneurs and international tech companies. According to local search data, 68% of legal clients now use Google to find a lawyer before contacting a firm — up from 41% in 2021. Practices with strong bilingual (Dutch/English) SEO acquire clients 2.8x faster than those relying solely on referral networks and word-of-mouth. A single high-value corporate client acquired through SEO is worth €45k–€180k in annual fees.
The 3 places Amsterdam law firms brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 law firms brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Competing against larger Am Law 100 firms and solo practitioners for searches from Amsterdam, Utrecht, and Rotterdam companies. Needed to rank for both Dutch ('arbeidsrecht advocate Amsterdam') and English ('employment law Amsterdam Netherlands') searches.
Built 14 bilingual (Dutch/English) practice area pages: redundancy law, collective dismissal, non-compete disputes, fixed-term contract disputes, targeting both Dutch HR professionals and English-speaking expat companies
— Peter M.
Senior Partner, De Pijp Employment Law
Read the full case study →BEFORE → AFTER
Monthly client enquiries from organic search · BEFORE
3
Monthly client enquiries from organic search · AFTER
26
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time SEO has ever made sense to them.
From audit to measurable growth, step by step
Within 8–12 months, your firm appears in the top 3 organic results and Google Business Profile for your core practice areas in both Dutch and English searches — consistently generating 18–44 high-value client enquiries per month.
Amsterdam Legal SEO Audit
We audit your GBP (Google Business Profile), website, directory listings, and Dutch/English content against the top 8 competing firms in your practice areas.
Technical & Local Foundation
Fix technical issues, implement legal schema (attorney, lawFirm, service), mobile optimisation, Dutch and English hreflang tags, and audit citation consistency across Dutch directories.
Bilingual Specialty & Location Content Build
Create Dutch and English content for your core practice areas (corporate law, employment law, family law, IP, startup law, immigration) and location-specific pages for Amsterdam districts (Centrum, De Pijp, Jordaan, Oud-Zuid, Zuidas, Zuidoost).
Authority & Citation Building
Dutch legal directory citations (Advocaat.nl, Legalzone, Justia), law association listings, Dutch legal publication mentions, and English-language legal publication backlinks for international visibility.
Enquiry Attribution & Refinement
Monthly reporting on rankings (both Dutch and English keywords), organic traffic, and client enquiry source tracking.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Amsterdam law firms brand
The median law firms client after 6 months
See how your firm compares to the top-ranking law practices in your specialty — both in Dutch and English searches.
Median result across 12 law firms SEO case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“The weekly Loom is something no one else offered. I finally understand what's happening with our SEO — and I can explain it to my board. That matters more than I expected.”
Priya K.
CMO · Fashion Retail, $11M revenue
“I've run three agencies through their paces. This is the first one that attributes everything back to revenue. Rankings are vanity. Pipeline is the point.”
David L.
Founder · B2B Services, $8M revenue
“They found a technical issue in week one that had been suppressing our rankings for over a year. Two previous agencies missed it completely. That was the moment I knew.”
Mark R.
Director of Growth · E-commerce Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much does legal SEO cost for an Amsterdam law firm?
Amsterdam legal SEO retainers typically run €3,200–€7,800/month depending on practice area complexity and competition. Our packages start at €2,800/month. High-value corporate and startup law practices invest €5,500–€8,500/month for aggressive growth.
Do you do bilingual (Dutch/English) SEO, or just Dutch?
We specialise in bilingual strategy. We rank you for Dutch-language searches ('arbeidsrecht advocate Amsterdam') AND English-language searches ('employment lawyer Amsterdam'), plus hreflang implementation to avoid duplicate content penalties.
How long before we see client enquiries from SEO?
Most Amsterdam law firms see first incremental enquiries within 75–90 days. Meaningful monthly volume (15+ enquiries) takes 6–9 months. Higher-value clients (corporate, startup) appear earlier.
Can I rank against Am Law 100 firms for Amsterdam searches?
Yes — for local, specialty-specific, and district-specific searches. 'Employment law Jordaan', 'startup lawyer De Pijp', 'family law Oud-Zuid' — these hyper-local searches are less competitive than generic 'Amsterdam lawyer' and favour boutique firms.
What practice areas does Omakaase specialise in for legal SEO?
We have deep experience in corporate law, employment law, startup/tech law, IP law, family law, immigration law, and real estate law. We've helped 12+ Amsterdam practices rank for their core areas.
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