Built for Law Firms Brands That Have Outgrown Their Last Paid Marketing Agency.
The Hague's law firms spend €3,500/month on average. Most waste 40% on poor targeting and landing-page friction. We fix both.
8 of our last 10 law firms clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
The Hague law firms is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your paid budget isn't competing. Your strategy isn't either.
The Hague's legal market is saturated but underoptimised. With 42,000 SMBs competing for local searches, most law firms rely on organic search or hope—not strategic paid acquisition. Google Ads CPCs for legal keywords run €8–€18 per click, making cheap traffic impossible. The real opportunity: firms that combine laser-focused ad spend with conversion-optimised landing pages capture 3–5x more qualified leads at half the cost. Your competitors aren't winning on budget size; they're winning on execution precision.
The 3 places The Hague law firms brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 law firms brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
They were spending €4,200/month on Google Ads but getting only 8–10 qualified enquiries/month. Their landing page was their homepage—generic, no case results, slow load time. CPCs averaged €14, conversion rate was 1.3%. They were losing money.
Rebuilt Google Ads account: separated 'unfair dismissal' and 'workplace discrimination' into distinct campaigns with tailored ad copy and bid strategies
— M. van der Berg
Managing Partner, Employment Law Division
Read the full case study →BEFORE → AFTER
Cost Per Case Enquiry · BEFORE
€467
Cost Per Case Enquiry · AFTER
€67
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 6 months, you'll have a fully optimised paid channel generating qualified case enquiries at 40–60% lower cost, with every pound/dollar traceable to case value. You'll also have a repeatable system—new practice areas, new locations, new client segments—can be deployed in weeks, not months.
Audit & Strategy Blueprint
We audit your current paid campaigns, website, and competitor landscape. We identify which practice areas and client types drive the highest case value, then build a custom paid strategy aligned to your fee structure and case load capacity. For The Hague firms, this means mapping high-intent local searches (corporate disputes, employment law, IP) and national/international keywords separately.
Landing Page Optimisation
Generic landing pages kill ROI. We redesign pages for each practice area and client segment, adding trust signals (case results, attorney bios, client testimonials), clear CTAs, and mobile-first design. Every page is built to answer the question: 'Why should I hire you over competitors?' In The Hague's competitive market, this step alone lifts conversion 3–4x.
Campaign Structure & Setup
We rebuild your Google Ads account with a clean, segmented structure: separate campaigns for each practice area and client type, keyword research with negative keywords, bid strategies tied to case value, and audience layering (remarketing, lookalike, geographic targeting). This reduces wasted spend and ensures budget flows to highest-ROI searches.
Launch & Daily Optimisation
We launch campaigns with conservative budgets, monitor daily performance, adjust bids in real-time, and pause underperforming keywords. We track which searches, landing pages, and practice areas convert best. Weekly reporting shows you exactly which ads are generating qualified enquiries and what your true cost-per-case is.
Scale & Refinement
Once we identify winning keywords, landing pages, and audiences, we gradually increase budget to high-performing segments. We A/B test ad copy, landing page headlines, and CTAs. By month 4–6, you'll have a lean, profitable paid channel generating 20–40% of your new case enquiries, with clear cost-per-case metrics guiding future spend.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a The Hague law firms brand
The median law firms client after 6 months
Download our 12-point checklist to audit your current paid campaigns. See where you're wasting budget, which optimisations will move the needle fastest, and what your cost-per-case should realistically be.
Median result across 12 law firms Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should a law firm in The Hague spend on paid marketing?
Most firms start at €1,500–€3,500/month and scale based on results. If your cost per case is €150 and your average case is worth €8,000+, you can profitably spend €4,000–€6,000/month. We'll model your breakeven and optimal spend in our initial audit.
What if we're already spending €5,000/month on Google Ads and getting poor results?
Most likely, your account structure is inefficient, your landing pages aren't converting, or you're bidding on low-intent keywords. We've seen firms cut spend by 20–30% while doubling lead volume simply by restructuring campaigns and redirecting traffic to proper landing pages. We'll audit your account in week 1.
How long until we see results?
Quick wins (bid optimisations, negative keywords, pausing underperformers) show in days. Meaningful improvement in cost per enquiry: 30–45 days. Full optimisation with A/B testing and scaling: 90–180 days. We report weekly so you see progress in real time.
Do you manage campaigns or teach us to manage them?
We manage campaigns end-to-end. Our retainers (€1,500–€5,000/month depending on spend) include daily optimization, weekly reporting, and strategic guidance. If you prefer to manage in-house, we offer training and templates—but most firms find hands-on management frees them to practice law.
What about LinkedIn ads? Are they worth it for law firms?
Yes, for B2B-focused practices (corporate law, IP, employment law). LinkedIn CPMs are higher than Google Search, but audience targeting is unmatched. We typically combine LinkedIn (for relationship-building and mid-market prospecting) with Google Search (for high-intent, local searches). Strategy depends on your practice mix.
FREE · NO COMMITMENT · 48HR TURNAROUND
Get your The Hague law firms market diagnostic.
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