Built for Fitness & Wellness Brands That Have Outgrown Their Last Paid Marketing Agency.
88,000 SMBs in Phoenix spend $3,200/month on paid ads. Most fitness studios see 40% of that evaporate in wasted clicks and poor targeting.
8 of our last 10 fitness & wellness clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Phoenix fitness & wellness is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your ad budget isn't working. Here's why.
Phoenix's fitness market is fragmented across Downtown and Scottsdale, where established gyms dominate organic search. New studios and boutique concepts can't compete on SEO alone, making paid acquisition non-negotiable. The market sees consistent seasonal churn every January–March, yet most fitness businesses lack a year-round paid strategy to offset membership gaps. Google Ads and social media demand is rising, but so is cost-per-click—meaning precision targeting and creative testing separate winners from money-burners.
The 3 places Phoenix fitness & wellness brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 fitness & wellness brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Zero SEO authority. Local competitors dominated 'gym near Scottsdale' searches. Instagram-only strategy yielded 8–12 trial bookings per month. New studio needed rapid member acquisition to hit breakeven by month 6.
Built Google Ads campaigns targeting 'CrossFit classes near me,' 'HIIT workouts Scottsdale,' and competitor brand terms (Life Time, F45). Set daily budget at $12.
— Sarah M.
Owner, Scottsdale Fitness Studio
Read the full case study →BEFORE → AFTER
Monthly Trial Bookings · BEFORE
12
Monthly Trial Bookings · AFTER
89
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, you'll have predictable, profitable member acquisition. You'll understand exactly which ads and audiences drive your best, longest-staying members. You'll eliminate seasonal churn with year-round paid campaigns, and you'll have the cash flow confidence to reinvest in studio growth.
Audit & Discovery
We dig into your current ads, website, class booking funnel, and membership data. We map which traffic sources actually convert to trials and members—not just clicks. We benchmark your cost-per-trial against Phoenix market standards.
Strategy & Audience Build
We design a year-round paid strategy: Google Search for high-intent keywords (gym near you, HIIT classes, yoga studios), Meta for lookalike audiences of your best members, and retargeting for website visitors who didn't book. We segment by class type, member goal, and seasonality.
Campaign Launch & Testing
We launch campaigns across Google Ads and Meta with creative variants (class benefits, instructor spotlights, trial offers). We test messaging (e.g., 'no judgment' vs. 'results-driven') and run A/B tests on images, headlines, and CTAs. We link everything to your booking system for real-time conversion tracking.
Optimize & Scale
After two weeks of data, we pause underperforming ads and scale winners. We shift budget toward audiences and keywords with the lowest cost-per-trial. We test seasonal messaging for off-season months to keep membership steady June–December.
Report & Refine
Monthly, we deliver a clear breakdown: how many trials came from each channel, cost-per-trial, trial-to-member conversion, and ROI. We review what's working, adjust bids and budgets, and plan the next month's focus (e.g., peak season push or off-season retention ads).
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Phoenix fitness & wellness brand
The median fitness & wellness client after 6 months
We'll review your current ads, funnel, and spending—and show you exactly where you're losing money and how much you could save. No obligation. Takes 30 minutes.
Median result across 12 fitness & wellness Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should a Phoenix fitness studio spend on paid ads?
It depends on your goals and current member base. Most studios we work with spend $800–$3,000/month and achieve profitability in 60–90 days. We recommend starting with $1,200–$1,500/mo for first 6 weeks to gather enough data to optimize. After that, scale winners. Start small; let data guide growth.
Which channels work best for fitness studios in Phoenix?
Google Search (targeting 'gym near me,' 'yoga classes,' class-type keywords) typically delivers the lowest cost-per-trial and highest conversion. Meta (Facebook/Instagram) works best for retargeting and lookalike audiences. TikTok can work for studios with younger demographics but requires strong creative. We test all three and allocate budget to winners.
How long does it take to see results?
Real talk: you'll see trial bookings within 7–10 days of launch. Meaningful optimization happens after 2–3 weeks of data. By 60 days, you'll know what's working. Peak profitability typically hits 90–120 days when we've scaled winners and paused losers.
What if my studio is brand new with no member data?
No problem. We build lookalike audiences from your website visitors and email list, test messaging aggressively, and rely on demographic + interest targeting. New studios often see faster ROAS gains because their creative is fresher and messaging is tested quickly. It's an advantage if executed right.
How do you handle seasonal churn (summer slump, post-January drop)?
We build separate campaigns for each season. Off-season campaigns focus on retention (member appreciation, new class promos, lifestyle content) and reactivation (lapsed member discounts). Peak season campaigns maximize new member acquisition. By running year-round with seasonal creative variants, our clients flatten churn by 25–40%.
FREE · NO COMMITMENT · 48HR TURNAROUND