Built for Fitness & Wellness Brands That Have Outgrown Their Last Paid Marketing Agency.
52,000 SMBs compete for attention in Nashville. Most fitness studios waste $3,600/month on ads that don't rank or convert.
8 of our last 10 fitness & wellness clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Nashville fitness & wellness is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your ad spend isn't filling classes. Nashville's market demands better.
Nashville's fitness & wellness market is growing, but studios face a structural problem: they're dependent on social media virality while competitors exploit local SEO and paid acquisition. With healthcare, music, and tourism driving talent influx to The Gulch and East Nashville, new class members are there—but you're only reaching the ones scrolling. The studios winning in Nashville are the ones treating paid marketing as a customer acquisition engine, not a branding expense.
The 3 places Nashville fitness & wellness brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 fitness & wellness brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Classes were 50–60% full on average. Owner was spending $2,400/month on Facebook ads but couldn't attribute any bookings to paid campaigns. Seasonal dependency meant February–March revenue dropped 45% after New Year's rush.
Built Google Local Services Ads targeting 'HIIT classes near me' and 'boot camp Nashville' with direct booking integration.
— Sarah M.
Studio Owner
Read the full case study →BEFORE → AFTER
Average Monthly Class Capacity Utilization · BEFORE
52%
Average Monthly Class Capacity Utilization · AFTER
79%
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 6 months, most of our Nashville fitness partners increase class bookings by 35–55% while reducing cost per acquisition by 40–60%. More importantly, you'll own a predictable customer acquisition engine that fills classes year-round—no more April slumps.
Audit Your Paid Baseline
We analyze your current ad spend, landing pages, and booking funnel. Most Nashville studios have Google Ads running but aren't tracking which campaigns actually drive class bookings. We measure intent, traffic, and conversion rates across all channels.
Build Booking-Focused Campaigns
We create Google Local Services Ads, Search Ads, and targeted social campaigns designed to drive trial class bookings—not just clicks. Every ad and landing page is built to convert prospects into your booking system.
Launch & Optimize for Conversions
Campaigns go live. We track every booking source, cost per acquisition, and class attendance. Within the first 2 weeks, we identify which channels and audiences convert best and reallocate spend accordingly.
Reduce Churn with Retention Ads
As new members join, we run retention campaigns to prevent the April drop-off. Retargeting, email sequences, and class-reminder ads keep members coming back and reduce seasonal volatility.
Scale with Data & Insights
Once profitable channels are identified, we scale spend into high-performing audiences and geographies (The Gulch, East Nashville, etc.). Your dashboard shows real-time booking ROI by campaign, channel, and member cohort.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Nashville fitness & wellness brand
The median fitness & wellness client after 6 months
See how your studio stacks up against others in Nashville—and identify which paid channels your competitors are using to fill classes.
Median result across 12 fitness & wellness Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should we spend on paid marketing to see real results?
Most studios in Nashville see ROI starting at $2,000–$3,500/month when properly optimized. If you're already spending $3,600 average, we typically show you how to get 40–60% better results from the same budget—or spend more strategically into proven channels. The key is not how much you spend, but where and how you spend it.
How long until we see bookings from paid ads?
You'll see first bookings in week 2–3 once campaigns go live. Meaningful volume (enough to measure trends) takes 6–8 weeks as we learn which audiences convert best. Full optimization and scaling happens in months 2–6. Most clients see 20–30% booking increases by month 3.
What if our booking system isn't set up to track where customers come from?
We'll help you integrate Google Analytics 4, UTM tracking, and booking platform integrations (Mindbody, Zen Planner, etc.) so every booking is attributed to its source. If your system can't support attribution, we work around it and build a custom tracking layer. You need this data to scale anyway.
Do you guarantee increased bookings?
We don't guarantee specific results—no ethical agency does—but we do guarantee measurable improvement if you follow our strategy. Most clients see 25%+ booking increases within 6 months. If you're not on track by month 3, we pivot the strategy and reallocate spend until we find what works.
How is Omakaase different from a freelancer or generalist agency?
We're specialists in fitness & wellness paid marketing with 40+ case studies in your space. Freelancers lack accountability and scale. Generalist agencies treat fitness like every other vertical. We know your churn cycles, your member acquisition psychology, and Nashville's competitive landscape. You get a dedicated strategist who knows your business by default.
FREE · NO COMMITMENT · 48HR TURNAROUND