Built for Fitness & Wellness Brands That Have Outgrown Their Last Paid Marketing Agency.
Most Las Vegas fitness studios waste 40% of paid budget on untargeted traffic. We reverse that.
8 of our last 10 fitness & wellness clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Las Vegas fitness & wellness is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your ad spend should fill classes, not just feeds.
Las Vegas fitness studios face a unique challenge: seasonal tourism masks year-round member churn. Social media bookings spike during peak season but collapse in summer, leaving owners scrambling. Established gyms dominate local search, forcing new studios to compete purely on paid channels—where most lack conversion strategy. The studios winning in Vegas aren't spending more; they're spending smarter with integrated paid + SEO that feeds each other.
The 3 places Las Vegas fitness & wellness brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 fitness & wellness brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
The studio had strong Instagram (4,200 followers) but only 8–12 class bookings/month from paid social. Google Search showed they ranked #4–5 for key terms, losing traffic to larger chains. Summer bookings dropped 42% YoY. They were spending $2,800/month with no clear ROI.
Launched Google Search Ads targeting 'vinyasa flow near me' and 'yoga classes Las Vegas' with a dedicated landing page for first-time visitors (trust signals, instructor bios, free class offer).
— Sarah M.
Studio Owner
Read the full case study →BEFORE → AFTER
Monthly Revenue from New Students · BEFORE
$880–$1,320/month
Monthly Revenue from New Students · AFTER
$2,800–$3,600/month
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 90 days, your cost per class booking drops by 30–45%, your summer booking cliff softens by 20–30%, and you have a repeatable paid acquisition engine that doesn't depend on algorithm changes. You'll know exactly how much each marketing dollar is making, and you can scale predictably.
Audit & Landscape
We pull your current ad account data, review what's actually working (and what's bleeding budget), and map your competitive set across Las Vegas—from local SEO rankings to their paid creative. You'll see exactly where your spend is leaking and why.
Build Conversion Foundation
Before scaling spend, we lock in conversion pathways. We audit your landing pages, set up proper tracking, and create a retargeting pixel strategy so every visitor is captured. No more blind spending.
Launch Acquisition Campaigns
We launch high-intent search campaigns (Google Search Ads for 'fitness classes near me', 'gym membership Las Vegas', etc.) and build segmented social prospecting for cold awareness. Every channel has a defined CAC target tied to your actual class economics.
Optimize & Scale
We test ad creative, landing page variants, and audience segments weekly. After 2–3 weeks of data, we pause underperformers and double down on winners. CAC drops 25–40% in this phase for most fitness studios.
Integrate SEO & Retention
Once paid acquisition is efficient, we layer in local SEO initiatives (Google Business Profile, local landing pages, review velocity) and retargeting to existing bookers. You're now filling classes from both paid and organic—with predictable unit economics.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Las Vegas fitness & wellness brand
The median fitness & wellness client after 6 months
A one-page checklist of the 12 highest-ROI paid marketing tactics for fitness & wellness studios in Las Vegas—including the exact Google Ads keywords top performers use, and the one landing page element that increases booking conversion by 28%.
Median result across 12 fitness & wellness Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should a Las Vegas fitness studio budget for paid marketing?
Most studios in the Las Vegas metro spend $2,000–$5,000/month on paid ads. Your budget should tie directly to unit economics: if a class booking is worth $80–$120 in lifetime value, and your conversion rate is 8–12%, you can justify spending $8–$15 per click on high-intent search. Start with $2,000–$3,000/month and scale with proven channels. We typically recommend allocating 60–70% to Google Search Ads (high-intent) and 30–40% to social + retargeting (awareness + conversion).
Why do my Instagram ads get clicks but no class bookings?
Instagram ads buy awareness, not conversion. You're targeting broad audiences with interests in 'fitness' or 'wellness,' but 87% of people who see a fitness ad aren't actively looking for a class that day. The clicks are real, but cold. The fix: (1) Retarget warm audiences (your email list, website visitors) on Instagram, where conversion rates jump to 3–6%. (2) Use Google Search Ads for high-intent search traffic ('yoga classes near me', 'gym membership Las Vegas'), where people actively want to book. (3) Design your landing page for conversion—clear call-to-action, first-class offer, instructor bios, reviews. Most studios lose 90%+ of cold traffic because the landing page looks generic.
How long before I see ROI from paid marketing?
With proper setup (landing pages, tracking, audience segmentation), you should see measurable bookings within 2–3 weeks. Real ROI—where your ad spend is clearly lower than customer lifetime value—typically emerges in weeks 4–8, when optimization data accumulates and you can pause losers and scale winners. Full profitability, where acquisition cost is 25–35% of member LTV, usually takes 12–16 weeks. We've seen studios hit it faster (8–10 weeks) if they already have strong member retention.
Should I run paid ads if I'm not ranking well in local Google search?
Yes, but with a two-phase strategy. Phase 1 (now): Run paid search and social to generate bookings and revenue. Use the traffic data to refine your core keywords and messaging. Phase 2 (months 2–4): Layer in local SEO—Google Business Profile optimization, local landing pages, review velocity campaigns—to own organic search in your area. By month 6, organic bookings should account for 25–40% of your total, dropping your overall CAC significantly. Studios that skip SEO and rely only on paid end up in an expensive treadmill. We integrate both from day one.
Why do established gyms seem to get more bookings with less ad spend?
They don't spend less—they just spend smarter, and they have brand equity working for them. Established gyms rank #1–2 in local search, so they get organic traffic (free). They also have years of review equity and word-of-mouth, lowering their acquisition cost. But here's the secret: they're often *less efficient* with paid spend because they don't have to be. They can bid high and still be profitable. New studios are actually *more efficient* if they focus on converting high-intent traffic (search + retargeting) instead of trying to build brand awareness like the big players. You'll out-CAC them by going after intent, not awareness.
FREE · NO COMMITMENT · 48HR TURNAROUND