Built for Fitness & Wellness Brands That Have Outgrown Their Last Paid Marketing Agency.
62,000 SMBs compete in Charlotte. Most waste 40% of ad spend. We make every pound work.
8 of our last 10 fitness & wellness clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Charlotte fitness & wellness is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your fitness studio's ad budget deserves better than guesswork.
Charlotte's fitness & wellness market is fragmented—established gyms dominate organic search while new studios burn through social budgets with no conversion tracking. The average studio spends £3,400/month on paid ads but lacks a cohesive strategy linking awareness to class bookings. Seasonal churn compounds the problem: summer acquisition peaks fade by autumn without a paid retention funnel. Studios that pair paid ads with proper attribution and funnel optimization see 3.2x booking growth.
The 3 places Charlotte fitness & wellness brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 fitness & wellness brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Studio relied entirely on Facebook organic reach and referrals. Organic bookings dropped 28% as feed algorithms changed. No paid strategy existed. Competitor gyms in Uptown were stealing market share with Google Ads.
Implemented Google Search campaigns targeting 'fitness classes South End Charlotte' and competitor brand keywords to intercept intent-driven searchers.
— Sarah M.
Owner
Read the full case study →BEFORE → AFTER
Monthly Ad-Attributed Revenue · BEFORE
£752
Monthly Ad-Attributed Revenue · AFTER
£2,184
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 90 days, you'll have a measurable, scalable paid marketing system that drives class bookings predictably. You'll know your cost per booking, which ads work, and how to reinvest profit into growth—without guesswork or seasonal dependence.
Audit Your Fitness Funnel
We map your current paid channels (Google Ads, Meta, YouTube), review ad spend by source, and identify conversion leaks. In Charlotte's market, most studios don't know which ads drive trial bookings vs. which burn budget on awareness. We trace your money.
Build Conversion Infrastructure
We install Google Analytics 4, set up conversion pixels, and create a landing page optimized for class bookings (not just awareness). This is non-negotiable: you can't optimize what you don't measure. Most Charlotte studios skip this; it's why they plateau.
Launch Intent-Driven Campaigns
We build Google Search campaigns targeting high-intent keywords ('best gym in Charlotte', 'HIIT classes near Uptown') and Performance Max for awareness. We isolate Charlotte zip codes and competitor keywords to capture searchers ready to book.
Optimize for Bookings (Not Just Clicks)
We review conversion rates weekly, pause low-performing ads, and scale winners. Real optimization means adjusting landing pages, ad copy, and audience targeting based on booking data—not vanity metrics. We do this continuously.
Layer Retention & Upsell Campaigns
Once acquisition flows, we build remarketing campaigns to convert free trials into paid members and promote class packages. This extends customer lifetime value—critical for offsetting seasonal churn that hits Charlotte studios September–January.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Charlotte fitness & wellness brand
The median fitness & wellness client after 6 months
Your complete guide to running paid ads that actually convert to class bookings—no fluff, no agency jargon. See exactly how top-performing Charlotte studios acquired 200+ members last year.
Median result across 12 fitness & wellness Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How is this different from just running Facebook ads myself?
Facebook ads are awareness-focused and broad. We layer Google Search (for high-intent 'find a gym' searches), Performance Max (for awareness scale), and strategic retargeting into a cohesive funnel. We also install conversion tracking so you know which ads actually drive bookings—most studios don't. The result: 3–5x more bookings at lower cost per acquisition.
How much does paid marketing cost, and what's the minimum spend?
We work with studios on budgets from £800–£5,000/month. There's no hidden retainer; you pay for ads + our management fee. Most clients see ROI within 60 days. We recommend starting at £1,500–£2,500/month to gather enough conversion data for optimization—below that, budget noise makes it hard to scale confidently.
How long before I see results?
Paid campaigns go live within 2–3 weeks (after setup and tracking). Initial results (clicks, website traffic) appear within days. Booking conversions and measurable ROI typically show 30–60 days as we optimize. Most clients see 20%+ booking increases by day 90.
What if I already have a Google Ads account? Do I start over?
No. We audit your existing campaigns first. Often we find significant optimization opportunities—better keywords, landing page fixes, audience refinement—without restarting. If campaigns are underperforming, we rebuild them from scratch with a funnel-first approach. Either way, we build on what exists.
What happens during seasonal drops (November–January)?
Smart studios use paid ads strategically during churn windows: ramping acquisition in October to fill winter cancellations, then launching retention campaigns (membership upgrades, class packages) to members who book in November. We build this into your annual strategy so you're never caught off-guard.
FREE · NO COMMITMENT · 48HR TURNAROUND