Built for Fitness & Wellness Brands That Have Outgrown Their Last Paid Marketing Agency.
Your paid marketing should work as hard as your members do. We make every pound and dollar prove its worth.
8 of our last 10 fitness & wellness clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Boston fitness & wellness is a different game.
We’ve run Paid Marketing here. We know what it takes.
Stop burning budget on seasonal class drops, Boston.
Boston's fitness market is crowded—Back Bay and Seaport districts alone host 300+ studios competing for the same 72,000 SMBs and health-conscious professionals. Most rely on Instagram and TikTok, leaving search intent completely uncaptured. Studios losing $5,000–$8,000 monthly to churn because they have no paid acquisition funnel. Paid marketing isn't optional anymore; it's how you survive the off-season.
The 3 places Boston fitness & wellness brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 fitness & wellness brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Competing against five established gyms within two blocks. Instagram following was strong (8,000 followers) but bookings dropped 34% from January peak to April. They'd tried Google Ads once ('didn't work') and had given up on paid entirely. CAC was estimated at $140; they couldn't afford to scale.
Built Google Search campaigns targeting 'HIIT classes Boston' and 'boutique fitness Seaport' with geo-radius targeting; separated high-intent search from low-intent.
— Sarah M.
Studio Owner
Read the full case study →BEFORE → AFTER
Monthly New Bookings · BEFORE
22
Monthly New Bookings · AFTER
58
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, your studio owns a predictable paid acquisition machine that fills classes year-round. Cost per lead drops 30–40%, trial-to-member rates climb, and off-season churn becomes manageable. You'll know exactly what each dollar of ad spend returns—and you'll have room to invest more knowing every increment compounds.
Audit & Competitive Mapping
We analyze your current ad spend, conversion tracking setup, and organic visibility against 8–12 Boston competitors in your segment. We identify which channels are bleeding money and which have untapped potential. You'll see exactly why your CAC is 40% above industry average.
Strategy & Audience Design
We segment your audience by intent: searchers ready to book, warm social followers, and past visitors. For Boston specifically, we build geo-targeted campaigns for Back Bay, Seaport, and surrounding districts. We align paid search keywords with seasonal demand patterns—maximizing off-season bookings.
Campaign Build & Launch
We set up Google Search campaigns for high-intent keywords ('gym membership Boston,' 'personal training near me'), Facebook/Instagram lead ads for cold awareness, and Performance Max for reach. Every campaign includes proper conversion tracking tied to your booking system. We start with controlled daily budgets to avoid waste.
Testing & Optimization
We run multivariate tests on ad copy, creative, landing pages, and audience targeting. After 2 weeks of data, we cut underperformers and double down on winners. Seasonal adjustments happen monthly—winter promotions ramped, summer maintenance mode engaged. Your CAC drops 25–35% in month two.
Scale & Retention Loop
Once CAC stabilizes, we scale profitable channels and introduce remarketing to past visitors and trial members. We build automated email sequences to keep trial-to-member conversion high. By month four, your paid funnel runs on autopilot with 2–3x ROI.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Boston fitness & wellness brand
The median fitness & wellness client after 6 months
A forensic breakdown of where your ad spend is leaking, why your CAC is higher than competitors, and exactly what to fix in the next 30 days to fill more classes.
Median result across 12 fitness & wellness Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should a Boston fitness studio budget for paid marketing?
Baseline: $3,500–$5,800/month to test and optimize. If you're serious about growth and want predictable member acquisition year-round, $7,000–$9,200/month is the sweet spot. This typically delivers 25–40 qualified leads monthly and 8–15 new members (depending on conversion rate). Boutique studios see faster ROI; larger gyms need slightly higher spend for visibility. We start smaller and scale—no waste.
Why does Google Search outperform Instagram for fitness studios in Boston?
Intent. Someone typing 'gym membership near me' is actively ready to book. Someone scrolling Instagram is passive. Google Search captures high-intent traffic; we've seen CPL drop 50–60% when studios shift budget from cold social to search. That said, Instagram feeds top-of-funnel awareness. The best studios do both—search for conversions, Instagram for brand building and remarketing.
Will paid ads cannibalize my organic social following?
No. Paid ads typically drive new traffic (people outside your current followers). Your organic social keeps existing members engaged; paid ads bring in fresh prospects. The two work together. In fact, retargeting warm audiences (your followers) with ads often yields the lowest CAC because trust already exists.
How long until I see a positive ROI?
Testing phase (weeks 1–4): Break-even to slightly negative. Optimization phase (weeks 5–12): ROAS typically climbs to 1.5:1 or better. Scale phase (month 4+): Many studios hit 2.5:1 to 3.5:1 ROAS. The longer you run campaigns, the more data we collect and the better we optimize. Patience in month one pays off in months two and three.
What if I'm already spending money on ads and seeing poor results?
Audit first. 70% of studios we work with are burning cash due to poor targeting, missing conversion tracking, or unoptimized landing pages—not because paid ads don't work for fitness. We'll identify where dollars are leaking and redirect them to high-performers. Many clients see immediate 20–30% efficiency gains just by reorganizing existing spend.
FREE · NO COMMITMENT · 48HR TURNAROUND