Built for Fitness & Wellness Brands That Have Outgrown Their Last Paid Marketing Agency.
Paid marketing fills the gaps social media can't. Predictable bookings, lower CAC, year-round growth.
8 of our last 10 fitness & wellness clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Atlanta fitness & wellness is a different game.
We’ve run Paid Marketing here. We know what it takes.
Atlanta fitness studios lose $4,200/mo to seasonal churn.
Atlanta's 92,000 SMBs spend an average of $3,800/month on digital marketing, yet fitness & wellness businesses remain dangerously dependent on organic social. New studios in Midtown and Buckhead battle established competitors who've already claimed search territory. Paid acquisition isn't optional anymore—it's the difference between scaling and surviving seasonal downturns.
The 3 places Atlanta fitness & wellness brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 fitness & wellness brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Instagram followers were growing, but bookings stalled. The studio spent $1,200/month on social ads but couldn't measure which campaigns drove trial class sign-ups. Summer bookings dropped 40%.
Implemented Google Performance Max with conversion tracking on trial class bookings (not just form fills).
— Marcus T.
Box Owner
Read the full case study →BEFORE → AFTER
Monthly Trial Bookings · BEFORE
8
Monthly Trial Bookings · AFTER
32
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
By month three, you'll have a reliable paid booking pipeline that fills classes year-round, reduces CAC by 35–50%, and generates 3–4x ROI on ad spend. Seasonal churn becomes manageable, not catastrophic.
Audit & Competitive Intel
We map your current social spend, SEO position, and competitor playbooks in Atlanta. We identify which keywords drive bookings in Midtown and Buckhead, and where paid competitors are winning.
Strategy & Channel Mix
We design a seasonal paid strategy that combines Google Performance Max (high-intent bookings), Instagram/Facebook retargeting (lower cost, proven CRR), and YouTube for brand awareness. We set CAC targets and booking goals specific to your off-season.
Campaign Setup & Creative
We launch campaigns with conversion-focused creative (class hero shots, testimonials, urgency messaging), implement pixel tracking on your booking page, and set up automated reporting so you see bookings—not just clicks.
Optimize & Scale
We test audiences, bid strategies, and creative variants daily. Within 30 days, we identify your best-performing channels and shift budget to maximize bookings. We dial in CAC to hit your profit margin targets.
Predictability & Growth
After 60–90 days, you have a predictable paid booking machine. You know exactly how much to spend each week to hit class capacity, and you're no longer at the mercy of social algorithm changes.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Atlanta fitness & wellness brand
The median fitness & wellness client after 6 months
The 12-point checklist top-performing Atlanta studios use to cut CAC in half and fill classes year-round. Plus: seasonal budget templates and conversion benchmarks.
Median result across 12 fitness & wellness Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should a fitness studio in Atlanta spend on paid marketing?
We typically recommend £1,800–£5,500/month depending on studio size and growth goals. Studios targeting £500–£1,500/month in new membership revenue spend 25–30% of that on paid ads. Start with a 90-day test (£2,200–£3,000), measure CAC and ROI, then scale what works.
How long before we see bookings, not just clicks?
Setup takes 2–3 weeks; data becomes reliable by Week 6–8. You'll see initial bookings within days, but patterns (seasonal trends, best channels, optimal CAC) emerge after 60 days. We recommend a minimum 90-day commitment to test, optimize, and scale properly.
What if we already run Facebook and Instagram ads?
We audit your current spend and typically find 40–60% of budget is going to low-intent audiences or untracked campaigns. We'll reallocate spend to high-converting channels (usually Google + retargeting), implement proper conversion tracking, and often cut CAC in half with the same or lower budget.
How do you handle seasonal churn? Studios die in summer.
We build a seasonal playbook: higher spend April–May (New Year momentum), lower spend July–August (shifted messaging to retention and referrals), ramp up September (back-to-school wellness). We also test year-round retention campaigns (corporate wellness partnerships, referral ads) to smooth revenue.
Do you guarantee bookings or ROI?
No agency can guarantee bookings, but we guarantee transparent tracking. You'll see exactly how much you're spending, which channels drive bookings, and your real CAC within 30 days. If we're not on track to hit your target CAC by month 2, we'll pivot strategy or reduce spend.
FREE · NO COMMITMENT · 48HR TURNAROUND