Built for Ecommerce Brands That Have Outgrown Their Last Paid Marketing Agency.
Barcelona ecommerce brands waste €3,200/month on campaigns that don't convert. We make every pound and dollar work harder.
8 of our last 10 ecommerce clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Barcelona ecommerce is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your paid budget isn't broken. Your strategy is.
Barcelona's 98,000 SMBs compete fiercely for attention across Meta, Google Shopping, and search. The city's tech, fashion, and tourism sectors drive high customer acquisition costs (€85–€220 per lead), but most brands lack coherent retargeting strategies or product-feed optimization. Digital maturity varies wildly: established players in El Poblenou and Gràcia outpace newer competitors. The real gap isn't traffic—it's conversion efficiency.
The 3 places Barcelona ecommerce brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 ecommerce brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Meta campaigns returning 1.8:1 ROAS. Google Shopping underperforming due to poor feed quality and thin-margin SKUs. Cart abandonment rate 72% with zero recovery strategy. No differentiation between first-time and repeat audiences.
Segmented product feed by margin tier and seasonality; prioritised high-margin basics and statement pieces in Shopping campaigns.
— Maria G.
Co-Founder, Fashion Brand
Read the full case study →BEFORE → AFTER
Monthly Paid Revenue · BEFORE
€22,000
Monthly Paid Revenue · AFTER
€48,500
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, your paid campaigns are efficient, coordinated, and measurable. You recover 20–30% of abandoned cart revenue, see 40–60% ROAS improvement on Meta, and reduce customer acquisition cost by 25–35%. You have a scalable, data-driven machine—not a collection of ad accounts.
Audit & Competitive Map
We analyse your Google Ads, Meta campaigns, product feed, and tracking setup. Then we benchmark you against Barcelona ecommerce leaders in your vertical (tech, fashion, tourism, biotech, real estate). We identify leaks, missed opportunities, and quick wins.
Feed & Audience Strategy
We optimise your Google Shopping feed for relevance and feed-level segmentation. In parallel, we build audience tiers: cold, warm (site visitors), cart abandoners, and high-value repeat buyers. Each tier gets distinct messaging and bid strategies.
Campaign Build & Launch
We build performance-focused campaigns: Shopping, Search, and Brand Defence on Google; Conversion and Retargeting on Meta. We deploy dynamic creative, automated bidding, and pixel-based retargeting. First campaigns go live with conservative budgets; we monitor and iterate daily.
Retargeting & Cart Recovery
We set up email sequences for cart abandoners (triggered at 4h, 24h, 72h). We layer display retargeting across Google and Meta. We test dynamic product ads and urgency messaging (stock, discount expiry). Conversion uplift typically starts in week 2–3.
Optimisation & Reporting
Weekly performance reviews. We refine bids, pause underperformers, expand winners, and A/B test creative and messaging. Monthly strategy calls: we review ROAS, CAC, LTV, and feed health. Quarterly deep-dives on seasonal opportunities and Barcelona-specific market shifts (tourism peaks, fashion cycles, tech events).
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Barcelona ecommerce brand
The median ecommerce client after 6 months
A 12-point audit checklist used by top-performing brands in Barcelona to identify wasted ad spend, feed quality issues, and conversion leaks. Download it free—takes 15 minutes to assess your account.
Median result across 12 ecommerce Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see results?
First-week results: campaign structure refinement, feed optimisation, audience setup. Meaningful metric changes (ROAS, CAC, cart recovery rate) emerge in weeks 2–4. By week 8–12, you'll see sustained 40–60% improvement. Seasonal factors (tourism, fashion cycles in Barcelona) may extend timelines, which we discuss upfront.
What if we're already working with another agency?
We can audit their work, identify gaps, and co-manage or take over. Often we find quick wins within existing campaigns. We've worked alongside SEO and email providers—there's no conflict. If the current relationship isn't delivering, we'll give you honest feedback and a migration plan.
Do you manage budgets across multiple platforms?
Yes. We manage Google Ads (Shopping, Search, Display, YouTube), Meta (Facebook, Instagram), and other channels depending on your goals. We allocate budget based on ROAS, CAC, and LTV by channel. You approve shifts; we recommend and test continuously.
What's included in the monthly retainer?
Campaign management (daily optimization, bid adjustment, creative rotation), weekly performance snapshots, monthly strategy report, quarterly business reviews, A/B testing, and audience/feed refinement. Setup, feed optimisation, and initial build are typically additional (one-time). We'll outline exact scope in your proposal.
How do you measure success?
By goals you define with us: ROAS, CAC, LTV, revenue, conversion rate, cart recovery rate, or cost per acquisition. We track everything in a live dashboard. Monthly reviews compare actuals against targets. We're transparent: if we miss, we adjust tactics and explain why.
FREE · NO COMMITMENT · 48HR TURNAROUND