Rich Snippets
Enhanced search result listings that display additional information — star ratings, FAQs, prices — pulled from structured data markup.
Full definition
Rich snippets are enhanced organic search results that show additional context beyond the standard title, URL, and description. They are generated from schema.org structured data (JSON-LD, Microdata, or RDFa) implemented on the page. Common types include review stars, FAQ accordions, product prices and availability, recipe details, event dates, and how-to steps. Rich snippets improve click-through rates significantly — review stars can increase CTR by 15–30%. Not all schema implementations result in rich snippets; Google selects which to display based on data quality and relevance. Rich results Test tool lets you validate implementation.
Real-world example
A recipe blog adds Recipe schema markup and begins appearing with star ratings, cook time, and calorie counts in search results — their average CTR increases from 3.4% to 8.1%.
Related terms
Structured data code added to a webpage to help search engines understand content context and display rich snippets.
Read definitionThe page displayed by a search engine in response to a query, containing organic results, ads, and features like Local Pack and Knowledge Graph.
Read definitionThe HTML title tag of a page, displayed as the clickable headline in search results and browser tabs.
Read definitionOptimisation strategies that help businesses appear in local search results and Google Maps for nearby queries.
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