Built for Fitness & Wellness Brands That Have Outgrown Their Last Web Design Agency.
Most rely on Instagram alone. You need a website that ranks, converts, and fills your schedule—even in the off-season.
8 of our last 10 fitness & wellness clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Web Design doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Web Design” phase. They know it works. They want it done properly.
Minneapolis fitness & wellness is a different game.
We’ve run Web Design here. We know what it takes.
55,000 fitness businesses in Minneapolis compete for your clients
Minneapolis fitness studios face a unique challenge: strong social media adoption masks a critical SEO gap. Established gyms and boutique studios dominate local search, while newer facilities struggle to compete without paid acquisition backing. Class booking platforms and social dependency create seasonal churn that only a conversion-optimized website can offset. Web design in this market isn't aesthetic—it's a revenue engine.
The 3 places Minneapolis fitness & wellness brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 fitness & wellness brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
New studio couldn't compete with established gyms in 'fitness classes near me' search results. Instagram engagement was strong (8–12% ER), but 70% of prospects weren't converting to trial classes. No website structure, no booking integration, no local authority signals.
Redesigned website architecture around class booking path with trust-building elements: instructor bios, certified credentials, member testimonials, class video snippets, and clear pricing/trial offer
— Sarah M.
Studio Owner
Read the full case study →BEFORE → AFTER
Monthly Web-Sourced Trial Classes · BEFORE
8
Monthly Web-Sourced Trial Classes · AFTER
26
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Web Design has ever made sense to them.
From audit to measurable growth, step by step
You'll own a website that ranks for local fitness keywords, converts social traffic into booked classes, and generates sustainable leads even when you pause paid ads. Within 6 months, expect a 40–60% reduction in cost-per-lead and a visible increase in organic class bookings.
Audit & Local Competitive Mapping
We analyze your current web presence, identify where you rank for local fitness keywords in Minneapolis, and map the competitive landscape. We review your booking flow, conversion barriers, and social-to-web handoff.
Conversion Strategy & Information Architecture
We define your ideal prospect journey: from Google search or social to your website to class booking. We map pages, messaging, and CTAs that speak to your audience's pain points (flexibility, community, results).
Design & Copywriting for Local Authority
We build a mobile-first, conversion-optimized design that establishes authority: instructor profiles with certifications, class descriptions tied to outcomes, local social proof (reviews, testimonials). Copy is direct, benefits-focused, and SEO-informed.
SEO Foundation & Technical Build
We implement local SEO: Google Business Profile optimization, local schema markup, on-page keyword targeting for 'fitness classes [neighborhood]' and 'personal training Minneapolis.' We build with technical SEO best practices and integrate your booking platform.
Launch, Testing & Optimization Framework
We deploy your site with a 30-day optimization sprint: conversion rate testing, analytics setup, lead tracking, and monthly SEO reporting. You'll have a roadmap for the next 6 months of organic growth.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Minneapolis fitness & wellness brand
The median fitness & wellness client after 6 months
The 12-point checklist top-performing fitness studios use to convert 3–5x more website visitors into paying members. Includes local SEO quick wins, conversion triggers, and seasonal strategy.
Median result across 12 fitness & wellness Web Design case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“They briefed us on conversion psychology before touching a single wireframe. That changed how we thought about what a website is actually for.”
Oscar B.
Founder · Professional Services
“Every decision was tied to a metric. Every A/B test was documented. We now have a site that gets better every quarter because the data is actually being used.”
Sarah K.
Director of Operations · Legal Services, $5M revenue
“Our old site was converting at 1.2%. The new one converts at 3.8% on the same traffic. The ROI paid for itself in the first month. I wish I'd done this two years ago.”
Dan H.
Founder · SaaS, $3M ARR
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see results (leads, bookings)?
Conversion improvements are immediate post-launch (week 1–4). Organic search traffic typically grows 15–25% by month 3, with significant jumps (40–60%+) by month 6 as SEO compounds. Most clients report noticeable booking increases from web within 60 days.
Do you handle ongoing SEO after launch, or is it just the website design?
We include a 30-day post-launch optimization sprint and create a 6-month SEO + content roadmap. Long-term SEO (months 7+) is available as a separate retainer ($900–$1,800/month), but many clients start with the website and add SEO later as they see ROI.
Will this work if we're a brand-new studio with zero reputation?
Yes. A new studio's advantage is a clean slate for SEO. We build authority through local citations, Google Business Profile optimization, client testimonials, and content strategy. The fastest-growing fitness studios in Minneapolis are often newer because they have no ranking baggage. Within 4–6 months, new studios typically rank as well as established competitors.
Does the website integrate with our booking platform (Mindbody, Zen Planner, etc.)?
Absolutely. We integrate with all major fitness booking platforms. The website funnels prospects directly into your booking flow—no friction, no manual work. If you're using a less common platform, we'll find a solution (Zapier, API, custom integration).
What if we have multiple locations in Minneapolis?
We build multi-location architecture with location-specific pages, local schema markup for each location, and unique service/pricing per location. Each location gets its own local SEO strategy. You can still share brand consistency and content while ranking locally for each neighborhood.
FREE · NO COMMITMENT · 48HR TURNAROUND
Get your Minneapolis fitness & wellness market diagnostic.
Other services in Minneapolis
SEO · Minneapolis →Paid Marketing · Minneapolis →Social Media · Minneapolis →