Built for Non-Profit & Charity Brands That Have Outgrown Their Last Social Media Agency.
Social media strategy designed for Nice non-profits to convert supporters into advocates and maximize your Google Ad Grant impact.
8 of our last 10 non-profit & charity clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Nice non-profit & charity is a different game.
We’ve run Social Media here. We know what it takes.
Stop chasing one-time donors. Build recurring community.
Nice's non-profit sector operates in a high-trust, relationship-driven market where donors care deeply about community impact—but competition for attention is fierce. Most charities in the Côte d'Azur region still rely on email and offline events, leaving significant social media opportunity untapped. Your competitors aren't other charities; they're every cause vying for attention on the same platforms. The non-profits winning here treat social media as a donor relationship engine, not a broadcast channel.
The 3 places Nice non-profit & charity brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 non-profit & charity brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Strong mission, weak donor pipeline. Acquired 180 one-time donors per year but 65% never returned. Google Ad Grant (€10k/month) drove traffic but no repeat gifts. Social accounts were dormant.
Built weekly 'Student Stories' content series (short video testimonials of real impact) posted Tue/Thu to Facebook & Instagram with recurring donor CTAs.
— Marie C.
Development Director
Read the full case study →BEFORE → AFTER
Monthly Recurring Donor Retention · BEFORE
35%
Monthly Recurring Donor Retention · AFTER
71%
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
Your social media becomes a donor relationship engine: one-time givers see your mission weekly, feel part of your community, and convert to recurring supporters. Your Google Ad Grant works harder—cold traffic from ads lands in warm, nurturing social feeds. Retention climbs 40–60%, and cost per recurring donor drops by 50%.
Audit & Donor Mapping
We analyze your current social presence, Google Ad Grant setup, and donor lifecycle. We segment your audience into one-time, lapsed, and recurring donors—and identify where messaging gaps exist. This is built on Nice non-profit data, not generic charity templates.
Strategy & Content Plan
We build a 12-week content calendar that balances mission storytelling, donor spotlights, impact metrics, and calls to action. Each piece ties to your Google Ad Grant funnel—cold awareness ads lead to warm social feeds that nurture recurring support.
Setup & Optimization
We configure Facebook Fundraising tools, Instagram Donation Stickers, LinkedIn engagement sequences, and conversion tracking. Your Ad Grant ads now funnel to retargeting audiences on social—each touch reinforces your mission.
Content Execution & Ads
We produce and launch hero content (impact videos, donor stories, behind-the-scenes) and run sequential Ad Grant campaigns. Each post is tested for engagement; ads are refined weekly based on performance. This isn't set-and-forget—it's active optimization.
Measure & Scale
After 12 weeks, we analyze donor conversion rates, cost per recurring supporter, and engagement by content type. We identify which stories, ad angles, and platforms drive real recurring support—then scale what works and sunset what doesn't.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Nice non-profit & charity brand
The median non-profit & charity client after 6 months
A framework used by Nice-based charities to convert one-time donors into recurring supporters and maximize their Google Ad Grant ROI.
Median result across 12 non-profit & charity Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
We have a small team and limited budget. Can we really compete on social media?
Yes—better than you think. Your advantage is authenticity and mission-driven storytelling, which outperform polished corporate content. We focus on high-impact content (weekly impact stories, donor spotlights, behind-the-scenes) and strategic ad spend (Google Ad Grant + organic community building). You don't need to post 5x daily; you need *one* weekly post that drives real engagement and moves donors toward recurring support. Most small charities lose because they're inconsistent, not because they're outgunned.
How does this integrate with our Google Ad Grant?
Your Ad Grant (€10k/month) becomes the cold-traffic engine. Ads run to high-intent audiences (e.g., 'donate to healthcare Nice') and funnel them to warm social experiences—your Facebook feed, Instagram stories, email nurture sequences. Instead of one-shot ad-to-donation, you build a relationship. One-time clickers see your mission weekly and convert to recurring donors. Ad Grant spend becomes more efficient because the conversion path is deeper, not just ad → donation page.
What if we've never done social media strategy before? Is this too complicated?
Not at all. We handle the strategy, content production, and optimization. You show up, share stories, and approve posts. We'll give you clear templates, talking points, and weekly feedback so your team learns as we go. By month 3, you'll understand which content types drive action—and you can build on that knowledge long after we're involved. We teach as we execute.
How long before we see recurring donors and revenue growth?
First touchpoints (engagement, awareness) happen in weeks 1–4. First conversions to recurring donors typically appear in weeks 6–10. By month 4–5, you'll see clear revenue trends and cost-per-donor metrics. We don't promise overnight results, but we do track everything so you see progress weekly and understand *why* things are moving.
What does this cost compared to our current digital spend?
Our retainer typically ranges €1,500–€3,500/month depending on scope (content production, ad management, reporting depth). If you're currently spending €2,600/month on fragmented efforts (different vendors, unclear ROI), we consolidate that spend and shift it toward measurable donor acquisition and retention. Most clients either reallocate existing budget or add €500–€1,200/month and see 3–5x return within 6 months through increased recurring revenue.
FREE · NO COMMITMENT · 48HR TURNAROUND