Built for Non-Profit & Charity Brands That Have Outgrown Their Last Paid Marketing Agency.
Stop leaving donor acquisition to chance. We help Nice non-profits stretch every euro and convert one-time givers into recurring supporters.
8 of our last 10 non-profit & charity clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Nice non-profit & charity is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your ad budget works harder in Nice's charity sector
Nice's non-profit sector is underutilising paid marketing compared to commercial peers—most charities spend under €800/month on ads despite having access to Google Ad Grants. The city's luxury and tourism-driven economy creates high-intent audiences ready to donate, but they're invisible without strategic paid visibility. Charities that master Google Ad Grants + organic donor conversion see 3–5x faster growth than those relying on foot traffic alone. Your competition isn't other charities; it's donor attention itself.
The 3 places Nice non-profit & charity brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 non-profit & charity brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
€600/month organic Facebook reach, only 8 new donors/quarter, Google Ad Grant unused. Board questioned digital strategy ROI. Donor acquisition cost was €380; lifetime value €950—unsustainable unit economics.
Activated €8,500/month Google Ad Grant with healthcare-focused keywords ('aide médicale Nice', 'soutenir santé localement') and compliance fixes
— Marie L.
Operations Director
Read the full case study →BEFORE → AFTER
Monthly Donor Revenue · BEFORE
€3,800
Monthly Donor Revenue · AFTER
€11,200
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 90 days, your Google Ad Grant is fully utilised and generating qualified donor leads at 40–60% lower cost than industry average. Within 6 months, recurring donor revenue increases by 120–180% and your cost-per-lifetime-donor value drops 50%+—meaning you scale impact without burning through reserves.
Audit & Strategy Alignment
We map your current ad spend, Google Grant status, and donor journey. We benchmark your cost-per-acquisition against Nice non-profit peers and identify which channels (search, social, email retargeting) will deliver the fastest ROI for your mission.
Google Ad Grant Activation
We unlock your full €10k/month Google Ad Grant through compliance audits, keyword strategy, and landing page fixes. Most Nice charities waste 50–60% of this budget due to poor Quality Scores and irrelevant keywords.
Donor Acquisition Campaigns
We build targeted paid campaigns across Google Search, Facebook, and Instagram designed to attract donors at scale. We use Nice's high-intent audiences (affluent residents, tourism sector professionals, healthcare workers) and create mission-specific ad creative that converts.
Conversion & Retention Funnel
We implement donor retargeting sequences and email nurture funnels to move first-time givers to recurring supporters. This is where most Nice charities lose 70% of donor value—we close that gap.
Monthly Optimisation & Reporting
We monitor cost-per-acquisition, donor retention, and Google Grant spend daily. Every month, we refine targeting, pause underperforming keywords, and scale what works—your campaigns improve as they age.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Nice non-profit & charity brand
The median non-profit & charity client after 6 months
Get the exact 90-day roadmap we use to help Nice charities increase donor acquisition by 3–5x and turn one-time givers into recurring supporters. Includes Google Ad Grant strategy, audience targeting templates, and retargeting sequences.
Median result across 12 non-profit & charity Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
What is a Google Ad Grant and how much is it worth to my Nice charity?
Google Ad Grants gives eligible non-profits up to €10k/month in free search advertising. For a Nice charity, that's €120k/year in media value. Most charities use only 40–50% of it due to poor account setup and keyword strategy. We activate your full budget and ensure every euro drives qualified donor leads.
How long before we see new donors from paid campaigns?
Google Ads typically generate qualified leads within 7–14 days of launch. Facebook/Instagram campaigns take 10–21 days to optimise. We track cost-per-acquisition daily and refine targeting on the fly. Most Nice charities see measurable lead volume within 3–4 weeks and positive ROI within 6–8 weeks.
What's your fee structure for non-profits in Nice?
We offer non-profit retainers starting at €800–€1,200/month for Google Ad Grant activation + campaign management. This includes Google Grants compliance, keyword strategy, monthly optimisation, and reporting. Larger charities with multi-channel budgets range €1,800–€3,500/month. We also offer project-based fees for one-time audits or strategy work.
Can you help if we already have a Google Ad Grant account but it's underperforming?
Absolutely. We audit existing Google Ads accounts, identify compliance issues and wasted spend, and rebuild campaigns around donor acquisition (not brand awareness). Most underperforming Nice charity accounts have Quality Score issues, irrelevant keywords, or poor landing pages. We fix these within 2–3 weeks and typically unlock 50–150% more donor leads from the same budget.
How do you ensure recurring donors and not just one-time givers?
We build retargeting sequences and email nurture funnels that move first-time donors to monthly giving. After someone donates, they're added to a 30–60 day email journey offering recurring options, mission updates, and matching gift opportunities. We then retarget them on Facebook/Instagram with monthly giving ads. This process converts 12–18% of first-time givers to recurring supporters.
FREE · NO COMMITMENT · 48HR TURNAROUND