Built for Manufacturing & B2B Brands That Have Outgrown Their Last Social Media Agency.
Your technical products deserve a social strategy that speaks to engineers and buyers—not just followers.
8 of our last 10 manufacturing & b2b clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Nice manufacturing & b2b is a different game.
We’ve run Social Media here. We know what it takes.
28,000 Nice manufacturers aren't reaching procurement teams digitally.
Nice's manufacturing sector operates in a unique position: luxury supply chains, aerospace proximity (Sophia Antipolis), and deep European B2B networks create untapped social selling opportunities. Yet most local manufacturers default to static LinkedIn posts and outdated websites, missing the chance to showcase specifications, case studies, and certifications where procurement teams actually research. Social media for B2B manufacturing in Nice isn't about viral content—it's about authority, education, and qualified lead generation. The €2,600 average monthly digital spend suggests most manufacturers undersell their complexity online.
The 3 places Nice manufacturing & b2b brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 manufacturing & b2b brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Engineers and procurement teams at target customers weren't aware they existed; sales cycles averaged 5–6 months with only 12–15 qualified leads per quarter. No structured content or LinkedIn presence.
Built LinkedIn authority strategy: weekly thought leadership posts on material science, certifications, and supply-chain resilience; monthly technical deep-dives on YouTube showcasing production capabilities.
— Philippe M.
Sales Director
Read the full case study →BEFORE → AFTER
Qualified Leads per Quarter · BEFORE
12–15 leads
Qualified Leads per Quarter · AFTER
42–55 leads
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 6 months, you'll have a fully operationalised social media system that consistently generates qualified quote requests from procurement teams, positions your manufacturing expertise as trusted authority, and delivers measurable ROI—with clear, repeatable processes your team understands.
Audit Your Market Position
We map your current social presence, analyse competitor strategies across Nice's manufacturing sector, and identify where procurement teams research your product category. We audit your LinkedIn, YouTube, and paid social to pinpoint gaps in authority, content, and lead-capture mechanisms.
Define Your Buyer Map
We interview your sales and operations teams to build detailed profiles of procurement engineers, plant managers, and sourcing decision-makers. We identify their research triggers, objections, and how they use LinkedIn and YouTube during the buy cycle.
Design Content & Channel Strategy
Based on your buyer map and competitive landscape, we design a 6-month social content calendar featuring product demonstrations, certification spotlights, case study deep-dives, and thought leadership. We specify which channels (LinkedIn, YouTube, retargeting) and formats maximise lead quality.
Execute & Optimise Campaigns
Our team produces and publishes content, manages LinkedIn and YouTube uploads, runs targeted paid campaigns to procurement audiences, and sets up lead-capture workflows (forms, CTAs, retargeting pixels). We test messaging, audiences, and creative weekly.
Measure, Attribute & Scale
We connect social activity to your CRM and sales pipeline, tracking which campaigns, content types, and audiences drive qualified leads and closed deals. We optimise budget allocation and identify your highest-ROI channels for scaling.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Nice manufacturing & b2b brand
The median manufacturing & b2b client after 6 months
Download the complete playbook: how to structure LinkedIn authority campaigns, generate qualified leads from procurement teams, measure social ROI, and avoid the 5 biggest B2B manufacturing social mistakes. Based on real case studies from the Nice manufacturing sector.
Median result across 12 manufacturing & b2b Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We grew from 12K to 87K followers in nine months. But DM leads increased by 340%. Followers are vanity. Leads are the point. They understood the difference from day one.”
Mia C.
Founder · Beauty Brand, $2M revenue
“Our social content used to feel random. Every post now serves a purpose in the funnel. That strategic shift was obvious within sixty days.”
Leo R.
CMO · Fashion Brand
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
Why should a manufacturing company invest in social media when our buyers aren't 'on social'?
Your buyers absolutely are on social—specifically LinkedIn and YouTube—during the research phase. A 2024 LinkedIn report found 71% of procurement decision-makers use social platforms to research suppliers. They're looking for authority, case studies, certifications, and proof points. Social isn't about selling; it's about being discoverable and trusted when they're researching. Traditional methods (cold calls, trade shows) still matter, but social is now table stakes.
How do you prove social media actually drives revenue for a manufacturing business?
We integrate your CRM with social tracking pixels and utm parameters. Every lead, opportunity, and closed deal is tagged with its social source. We build dashboards showing: which campaigns generated which leads, which led to conversations, which closed, and at what average deal size. This attribution is non-negotiable—if we can't prove it, we don't claim it. Both case studies above include full CRM and sales verification.
Isn't LinkedIn content just 'nice to have' for B2B manufacturing?
No. LinkedIn is where procurement teams spend 20–30 minutes per day researching suppliers before they ever contact you. If you're not there with authority, case studies, and certifications, they'll find a competitor who is. For manufacturing, LinkedIn is a demand-capture channel, not brand awareness. It shortens sales cycles and increases deal quality because you're visible to informed buyers.
How long before we see results from a social media strategy?
Qualified leads typically appear in weeks 3–6; meaningful pipeline velocity takes 3–4 months; revenue attribution becomes clear at 6 months. We track early indicators (engagement, click-through rates, form submissions, webinar signups) from week 2 onwards. If the strategy isn't working by month 3, we diagnose and pivot. Patience with data beats panic with budget cuts.
What's the investment range for a serious B2B social media program?
For a manufacturing company in Nice, €2,600–€4,500/month is typical for a full-service program (strategy, content creation, paid media, reporting). That covers: 4–6 pieces of organic content monthly, 1–2 paid campaigns, YouTube management, and weekly optimisation. Smaller budgets (€1,200–€1,800) work if you have in-house content resources. Larger budgets (€5,000+) accelerate growth and allow for more paid spend and higher-production video content.
FREE · NO COMMITMENT · 48HR TURNAROUND