Built for Manufacturing & B2B Brands That Have Outgrown Their Last Paid Marketing Agency.
Most Nice manufacturers waste 40% of ad spend on wrong audiences. We target procurement teams and engineers at research stage—where buying decisions actually start.
8 of our last 10 manufacturing & b2b clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Nice manufacturing & b2b is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your manufacturing budget deserves buyers, not browsers.
Nice's manufacturing sector operates across luxury supply chains, aerospace components, and precision engineering—yet most local B2B businesses treat paid advertising like consumer marketing. Procurement teams in this region research extensively before engaging, meaning your ads must appear at stage one: problem recognition. The competition here isn't crowded, but it's sophisticated. Businesses investing in audience precision—LinkedIn targeting, intent-based search, and technical specification keywords—are capturing 3x more qualified leads than those running generic campaigns.
The 3 places Nice manufacturing & b2b brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 manufacturing & b2b brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Spent €3,200/month on LinkedIn and Google ads, received 15–18 leads monthly, but only 1–2 converted to quote requests. Sales team complained leads were unqualified—mostly price inquiries from non-decision makers. No visibility into which campaigns produced actual buyers.
Mapped procurement teams and engineering specs teams at target accounts (Renault suppliers, Bosch, Valeo). Identified that procurement researches specifications 60–90 days before RFQ.
— Michel L.
Managing Director, Precision Manufacturing
Read the full case study →BEFORE → AFTER
Monthly qualified leads to sales team · BEFORE
1–2
Monthly qualified leads to sales team · AFTER
5–6
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 6–8 weeks, you'll see qualified lead volume increase 40–60% while cost per lead drops 25–35%. More importantly: your sales team receives leads pre-qualified by buying stage, making their job easier and conversion faster. By month three, you're tracking which ad campaigns feed your strongest pipeline opportunities.
Buyer Research & Mapping
We map your exact procurement and engineering buyer personas—titles, pain points, research behaviours, and decision stages. In Nice's manufacturing sector, this means identifying who specifies (engineers), who authorizes (procurement heads), and who approves (operations directors). We then research where and how they search, what problems they Google, and which LinkedIn groups they monitor.
Campaign Architecture Design
We build a multi-channel paid strategy that mirrors the buyer journey. Early stage: broad intent ads on Google and LinkedIn reaching researchers. Mid-stage: specific product/specification ads retargeting site visitors. Late stage: comparison and case study ads targeting warm leads. Each channel targets a different buyer stage, maximizing qualified lead volume.
Audience & Keyword Precision Setup
We configure LinkedIn account-based targeting (ABM) for key accounts and decision-maker roles. On Google, we build technical keyword clusters around your products and common specification searches. We exclude irrelevant audiences (students, job seekers, unqualified price hunters) to protect budget. Tracking is configured at each conversion stage—not just form fills, but quote requests, demos, and sample requests.
Creative Testing & Optimization
We test multiple ad variants targeting different buyer stages and pain points. For researchers: education-focused ('5 factors in bearing specification selection'). For evaluators: comparison-focused ('vs. standard solutions'). For decision-makers: ROI-focused ('reduce assembly cost by 18%'). We measure performance by conversion stage, not just clicks.
Scale & Continuous Refinement
Once top-performing segments and creatives are identified, we scale budget to highest-ROI channels. We monitor cost per qualified lead, quote request conversion, and pipeline value weekly. Monthly optimization cycles improve audience targeting, bid strategy, and creative based on which buyer personas and stages are delivering ROI.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Nice manufacturing & b2b brand
The median manufacturing & b2b client after 6 months
Discover how top-performing manufacturers in Nice structure paid advertising to reach procurement teams early. Industry benchmarks, buyer research data, and a step-by-step audience targeting playbook specific to your market.
Median result across 12 manufacturing & b2b Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see qualified leads from paid ads?
First 2–3 weeks are setup and testing. By week 4, you'll see initial leads. By week 6–8, we'll have clear performance data by channel and audience. Most clients see meaningful qualified lead volume (3–5 per month) and cost reduction within 8–10 weeks. Full ROI optimization takes 12–16 weeks.
What's the difference between a 'lead' and a 'qualified lead'?
A lead is anyone who fills a form or clicks an ad. A qualified lead is someone at a buying stage who has shown intent—they've researched specifications, requested a demo or quote, or visited pricing pages. We only report on qualified leads because that's what your sales team can actually convert. Unqualified leads waste your sales time.
Do we need to run ads on LinkedIn and Google, or can we pick one?
Both channels reach different stages of your buyer journey. Google captures researchers with active intent (searching for solutions). LinkedIn reaches decision-makers and procurement teams who monitor industry discussions. Most manufacturing clients see 70–80% of qualified leads from the combination. We'll recommend channel mix based on your specific buyer personas, but single-channel campaigns typically underperform by 40–60%.
How much should we budget for paid marketing as a manufacturing business?
Nice manufacturing businesses typically invest €1,500–€4,500/month in paid campaigns, depending on deal size and sales cycle. We recommend budgeting to generate 3–5 qualified leads per month minimum (average cost: €120–€280 per qualified lead). If your average deal value is €50,000+, even 1 extra deal per quarter justifies the spend. We'll help you benchmark against your specific metrics.
What if our sales team isn't ready for more leads?
We build campaigns to generate qualified leads at the pace your team can handle. If you can convert 2–3 leads per month, we'll scale to deliver exactly that—no waste. As your sales process gets faster or hires increase, we scale up. Quality and pace aligned together ensures ROI and no frustration.
FREE · NO COMMITMENT · 48HR TURNAROUND