Built for Law Firms Brands That Have Outgrown Their Last Social Media Agency.
Social media strategy that builds authority, attracts qualified cases, and converts browsers into clients without breaking your ad budget.
8 of our last 10 law firms clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Munich law firms is a different game.
We’ve run Social Media here. We know what it takes.
Munich law firms rank below competitors in local searches
Munich's legal market is fragmented across 110,000+ SMBs competing for the same high-intent clients in automotive, tech, and finance sectors. Most law firms spend €4,200/month on digital marketing but lack a coherent social strategy—they rely on paid ads alone, bleeding budget on CPCs that exceed €15–€25 per click. The firms winning in districts like Maxvorstadt and Schwabing combine organic social presence with paid retargeting, reducing cost-per-lead by 40–60% and building community trust that converts.
The 3 places Munich law firms brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 law firms brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
The firm spent €5,200/month on Google Ads but had a bare-bones LinkedIn profile and no Instagram presence. Their website had zero client testimonials or case results visible. Lead volume was declining 8% YoY despite higher ad spend.
Repositioned firm as 'Munich's Employee Rights Specialist' with weekly LinkedIn articles on German employment law changes, worker protections, and real case outcomes (anonymized).
— Dr. Michael K.
Managing Partner
Read the full case study →BEFORE → AFTER
Monthly Cost Per Qualified Lead · BEFORE
€22 (Google Ads only)
Monthly Cost Per Qualified Lead · AFTER
€8.50 (blended social + paid)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 12 weeks, your law firm will have a proven social media engine publishing consistent, client-first content that builds community trust and feeds a warm audience to your paid campaigns. Most clients see CPL drop 35–55%, website conversion rates increase 150–300%, and organic lead flow contribute 20–30% of total enquiries by month 4.
Audit + Market Positioning
We analyze your current social presence, website conversion funnel, and competitive landscape across Munich legal market. We identify which practice areas and client personas have the highest search intent and lowest competition CPL.
Strategy + Content Pillars
We co-create a 12-week social media and content strategy aligned to your practice areas and local Munich market demand. We define voice, posting cadence, channel prioritization (LinkedIn first, Instagram second), and retargeting touchpoints.
Content Creation + Publishing
We produce 8–12 organic posts per month (mix of thought leadership, client wins anonymized, practice-area education, team spotlights) and 2–4 paid social campaigns (LinkedIn Sponsored Content, Instagram Ads, retargeting). Each piece is tested for engagement and refined weekly.
Website + Conversion Optimization
We audit and optimize your website enquiry funnel—clearer CTAs, case study galleries, testimonial sections, practice-area landing pages, and mobile responsiveness. We integrate social proof widgets and retargeting pixels to warm cold traffic from paid ads.
Analytics + Optimization Cycle
We track all social and paid media campaigns through to lead and case conversion. Each month, we refine messaging, audience targeting, and creative based on which content and channels drive the lowest-cost, highest-quality enquiries.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Munich law firms brand
The median law firms client after 6 months
Free guide: 6 proven content pillars and a 30-day posting calendar designed specifically for law firms in Munich competing for local clients. Includes channel strategy, content templates, and benchmark CPL data for your practice area.
Median result across 12 law firms Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see leads from social media?
Most clients see their first organic social enquiries within 4–6 weeks of consistent posting and retargeting setup. By week 12, social typically contributes 15–25% of total enquiries. The timeline depends on your starting point: if you're starting from zero followers, we build authority first; if you have existing audience, conversions come faster.
We're already spending €4,200/month on Google Ads. Why add social media?
Google Ads alone create a dependency on high CPCs and cold traffic. Social media builds organic reach, community authority, and warm audience pools that reduce your reliance on expensive clicks. Most clients reallocate 30–40% of their Google budget to social-sourced leads at 60% lower cost. You're not replacing Google Ads—you're making them more efficient by pre-warming your audience.
What's your posting frequency? Will it overwhelm our team?
We handle 100% of content creation and publishing. For organic social, that's 8–12 posts/month across LinkedIn and Instagram. You don't need to do anything except review and approve monthly performance reports. Your team stays focused on clients; we handle the content engine.
Do we have to be on Instagram, or is LinkedIn enough?
LinkedIn is your primary engine for B2B lead generation in Munich's legal market. Instagram is secondary and works best if you have visual content (client testimonials, team spotlights, practice-area explainers). We'll recommend channel mix based on your practice area—commercial and tech law thrive on LinkedIn; family law and personal injury benefit from testimonial video on Instagram.
How do you measure ROI? What metrics do we track?
We track cost-per-lead (CPL), conversion rate from lead to enquiry form submission, and cost-per-case where possible. We use UTM parameters, form source fields, and lead source tracking to attribute every lead back to its channel and content. You'll see a monthly dashboard with engagement metrics, traffic, lead volume, and CPL by channel and content type.
FREE · NO COMMITMENT · 48HR TURNAROUND