Built for Law Firms Brands That Have Outgrown Their Last Social Media Agency.
Social media transforms local visibility into case enquiries. We build your community and convert them into clients.
8 of our last 10 law firms clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Cologne law firms is a different game.
We’ve run Social Media here. We know what it takes.
72,000 Cologne law firms compete for cases. Only some rank.
Cologne's legal market is fragmented across Ehrenfeld, Altstadt and beyond—competitors are fighting for the same local searches. Most law firms treat social media as an afterthought, leaving €2,400+ monthly in potential case leads untapped. Digital maturity is low: firms post sporadically, don't track conversions, and waste budget on untargeted ads. The firms winning cases now are those combining consistent, educational content with strategic paid amplification.
The 3 places Cologne law firms brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 law firms brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
No social media presence; competitors were ranking higher for 'Arbeitsrecht Köln'; Google Ads spending €350/month with only 2 enquiries. Firm was losing business to younger, more visible competitors.
Built LinkedIn thought leadership: weekly posts on dismissal law, severance negotiation, and workplace rights—educating prospects and HR consultants who refer cases.
— Stefan M.
Senior Partner
Read the full case study →BEFORE → AFTER
Monthly case enquiries from all channels · BEFORE
2–3 (mostly cold Google Ads)
Monthly case enquiries from all channels · AFTER
14–16 (70% from social + referrals)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 12 weeks, your firm owns a professional, conversion-optimized social presence generating 6–12 qualified case enquiries monthly at €65–€120 per lead—versus the €250–€400 you're paying for cold ads alone. You build a local reputation as a trusted, approachable legal resource, attracting referrals and repeat clients.
Audit & Strategy Workshop
We review your current social presence, competitor landscape in Cologne, and your case types. We identify which legal services (employment, family, corporate) have highest local demand and where your referral network overlaps with social.
Profile Optimization & Brand Setup
We rebuild your LinkedIn, Instagram, and Google Business profiles for Cologne-local credibility. We optimize bios, add case study highlights, verify credentials, and set up conversion tracking (enquiry forms, contact buttons).
Content Creation & Publishing
We publish 3–4 educational posts weekly (case insights, legal updates, Q&As) tailored to your Cologne audience. Content balances thought leadership with accessibility—helping prospects understand their legal position before they contact you.
Paid Amplification & Retargeting
We run €400–€600/month in strategic LinkedIn and Instagram ads targeting Cologne postcodes, job titles (HR managers, business owners), and interests (employment law, contracts). We retarget website visitors and website visitors to convert warm leads.
Reporting & Case Enquiry Optimization
Monthly reports show enquiry volume, cost per lead, engagement trends, and content ROI. We refine targeting, messaging, and content based on what converts—not just vanity metrics.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Cologne law firms brand
The median law firms client after 6 months
See how your firm compares: enquiry rates, cost per lead, content ROI, and the top 12 content types that convert prospects to cases in the Cologne legal market.
Median result across 12 law firms Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
“They mapped our content to every stage of the buyer journey. That sounds basic — but nobody had done it for us before. The results were immediate.”
Raj S.
Founder · E-commerce Brand, $3M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long until we see enquiries from social media?
Organic social takes 6–8 weeks to show meaningful traction; paid retargeting converts warm leads within 2–4 weeks. Most clients see 3–6 enquiries in month one of paid campaigns, ramping to 10–15/month by month three. The timeline depends on your case type and budget—high-intent practice areas (employment law) convert faster than high-volume ones.
What if we're worried about confidentiality or ethics around case stories?
We anonymize all case examples and get written consent before publishing anything. We never name clients or use identifying details. Our content focuses on *legal insights* (dismissal law, contract review, family mediation) rather than specific cases. LinkedIn posts about 'how to navigate severance' teach and convert without compromising ethics.
Do we need to hire an in-house social media person?
No. We handle content creation, posting, ad management, and analytics. You stay in the loop with monthly reports and quarterly strategy calls. Your job is to approve content, provide case insights, and respond to enquiries—which you're already doing. We scale the funnel; you convert the leads.
What's included in the €2,000–€3,500/month retainer?
Strategy & planning, 3–4 posts/week (organic), ad management (€400–€700/month paid budget), monthly reporting, and quarterly strategy calls. We don't include hourly consulting or ongoing website changes. Additional services (video production, website redesign) are quoted separately. Most firms start at €2,400/month and adjust based on goals and case types.
How do you measure success? What metrics matter?
We track: qualified enquiry volume, cost per enquiry, conversion rate (enquiry to consultation), and return on ad spend. Vanity metrics like likes and followers are secondary. We report monthly on these core KPIs and adjust targeting, messaging, or budget allocation based on what converts. If LinkedIn outperforms Instagram 3:1, we shift budget to LinkedIn.
FREE · NO COMMITMENT · 48HR TURNAROUND