Built for Healthcare Brands That Have Outgrown Their Last Social Media Agency.
Healthcare practices without a consistent social strategy lose referrals to clinics that post weekly. Omakaase builds the content system that drives community trust and patient acquisition.
8 of our last 10 healthcare clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Austin healthcare is a different game.
We’ve run Social Media here. We know what it takes.
Your competitors are winning Austin patients on social media.
Austin's healthcare sector is fragmented across 58,000+ SMBs competing for patient attention in a tech-savvy metro where 72% of patient journeys begin with social discovery or Google Maps. Practices that don't publish authoritative, community-focused content weekly are invisible to the 45% of Austin residents who research providers on Instagram and Facebook before booking. Healthcare providers here spend $4,500/month on digital marketing, but most allocate less than 15% to social—leaving high-ROI patient acquisition channels underfunded. The winners in Austin's healthcare market aren't the biggest practices; they're the ones with consistent, trust-building social presence that converts engagement into reviews, referrals, and revenue.
The 3 places Austin healthcare brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 healthcare brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Parents searching 'pediatrician 78758' or 'family doctor Domain Austin' never saw this practice in social or Google Maps. They defaulted to a larger clinic chain with better social visibility. The practice was losing 15–20 patients per month to digital invisibility.
Launched Instagram & Facebook with weekly 'Parent Tips' content (sleep, nutrition, immunization myths) to establish authority and build trust with young families.
— Dr. Sarah M.
Practice Owner
Read the full case study →BEFORE → AFTER
Monthly new patient inquiries from social/digital · BEFORE
0–2 (sporadic word-of-mouth)
Monthly new patient inquiries from social/digital · AFTER
6–8 inquiries per month, 70% conversion to booked appointment
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 6 months, your social presence becomes a predictable patient acquisition machine. You'll see 20–40 new patient inquiries per month from social, a 4.7+ star rating across platforms, and an engaged community of followers who trust your practice. Your cost per acquired patient drops 40–60% versus paid ads alone, and your team has a repeatable system that requires just 4–6 hours per week.
Audit your social health.
We analyze your current Instagram, Facebook, and Google Business profiles against Austin healthcare benchmarks. We audit your patient reviews, posting frequency, engagement rate, and content themes. We also research your top 5 local competitors to identify gaps.
Build your content foundation.
We create a 12-week social calendar tailored to your practice (patient education, behind-the-scenes, testimonials, community events). We develop templates for consistency and train your team on posting cadence. We identify your core patient personas in Austin and craft messaging that resonates with them.
Launch the review generation engine.
We implement a system to identify satisfied patients post-appointment, send them easy review links via email and SMS, and respond publicly to reviews. We create templates so your staff can do this in 30 seconds per patient. We optimize your Google Business Profile and Yelp pages for local discoverability.
Publish and engage consistently.
Your team posts 3–4x per week using approved content. Our team monitors comments and messages daily, responding to patient inquiries and building relationships. We track engagement metrics (likes, shares, clicks, follower growth) and optimize future content based on what resonates with your Austin patient base.
Measure ROI and scale.
At month 3, we analyze appointment bookings attributed to social, patient acquisition cost via social, and revenue generated. We identify your top-performing content themes and double down. We refine targeting and messaging based on actual patient behavior, not guesses.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Austin healthcare brand
The median healthcare client after 6 months
Get the exact content calendar, review generation workflow, and posting strategy used by top-performing healthcare practices in Austin to generate 20–40 new patient inquiries per month.
Median result across 12 healthcare Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much staff time does this require from our practice?
After the initial 4-week setup, your team spends 4–6 hours per week: 2–3 hours posting content (using our templates and calendar) and 2–3 hours responding to comments/messages. We handle the strategy, design, and performance analysis. Many practices delegate social to an existing admin or marketing person; it's not a full-time role.
What if our practice isn't 'Instagram-y'? We're a serious medical business.
Healthcare actually performs well on Instagram—when done right. Patient education, before/after results, staff introductions, and community involvement resonate. We keep the tone professional and trust-focused, not salesy. Your audience wants to see real people, real expertise, real outcomes. That's credible, not fluffy.
How do you tie social media to actual patient appointments and revenue?
We implement a tracking system: unique phone numbers or landing page URLs for social posts, UTM parameters on links, and regular surveys of new patients asking 'How did you find us?' We also connect social followers to your booking system (if possible) to see conversion rates. Every month, we report which content types, posts, and campaigns drove the most appointments.
What's included in the retainer, and what costs extra?
Our standard retainer ($2,500–$5,000/month depending on scope) includes: social management (posting 3–4x weekly), daily engagement, review generation workflow, and monthly reporting. Extras include: paid social ads ($500–$2,000/month), video production ($1,500–$3,500 per project), or website updates. We're transparent about costs upfront—no surprises.
How quickly will we see results?
Month 1–2: You'll post consistently, build a small engaged audience, and see engagement rate improve. Month 2–3: First new patients from social typically appear; reviews start accumulating. Month 4–6: By month 6, you should see 20–40 new patient inquiries per month and a noticeably higher Google/Yelp rating. Some practices see results in 6–8 weeks; others take 12 weeks. It depends on your starting point and how competitive your local market is.
FREE · NO COMMITMENT · 48HR TURNAROUND