Built for Education & Training Brands That Have Outgrown Their Last Social Media Agency.
Bilbao's education leaders lose 60% of research-phase visitors to better-marketed competitors. We fix that.
8 of our last 10 education & training clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Bilbao education & training is a different game.
We’ve run Social Media here. We know what it takes.
Your programs are excellent. Your discoverability isn't.
Bilbao's ~24,000 SMBs include a growing cohort of specialized training providers, coding bootcamps, language schools, and professional development centers competing against well-funded aggregator platforms like Coursera and Udemy. Education & Training businesses in Bilbao average €2,200/month in digital spend, yet most concentrate budget on paid search rather than community-building social channels where their audience actually discovers and trusts them. Social media isn't promotional noise for education—it's your proof of quality, your student success stories, and your competitive moat against faceless platforms.
The 3 places Bilbao education & training brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 education & training brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Strong curriculum but invisible on social media. Students researched the program on Instagram and LinkedIn but saw zero credibility signals—no graduate stories, no instructor interviews, no community proof. Lost 50% of qualified leads to better-branded competitors before first consultation.
Built weekly 'graduate feature' and 'day-in-the-code' video series showcasing student transformations and instructor expertise.
— Miguel R.
Bootcamp Director
Read the full case study →BEFORE → AFTER
Monthly enrollments from social channels · BEFORE
2–3/month
Monthly enrollments from social channels · AFTER
18–22/month
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
Within 6 months, you'll transform social media from a vanity channel into a predictable enrollment machine. Most clients see 3–4x improvement in inquiry volume and 40–60% improvement in cost-per-enrolled-student, while building a defensible brand moat that aggregator platforms can't replicate.
Audience & Competition Audit
We map your ideal student persona, analyze where they spend time socially, and reverse-engineer what your top 3 competitors are doing (and missing). In Bilbao's market, this uncovers micro-communities—e.g., language learners following Spanish influencers, career-changers in tech circles—where your programs have zero presence.
Content & Community Strategy
We design a 12-week content calendar that balances story-driven posts (student outcomes, instructor expertise, day-in-the-life), educational micro-content (quick tips answering common objections), and community engagement (responding to comments, hosting Q&As). For education businesses, this replaces 'promotional' noise with genuine conversation that builds trust.
Channel Setup & Optimization
We audit and optimize your LinkedIn, Instagram, YouTube, and (if B2C-heavy) TikTok presence. This includes profile bios that convert, playlists, pinned testimonials, and CTAs that guide warm leads to enrollment funnels. We ensure consistency with your Bilbao brand identity and local market language nuance.
Paid Social & Enrollment Funnel
We build conversion-focused paid campaigns on LinkedIn (B2B training) and Instagram/YouTube (B2C programs) targeting research-phase students in Bilbao metro and surrounding regions. Each campaign ladders: awareness (course value) → consideration (social proof & outcomes) → conversion (limited-time offers, free consultations). We integrate with your CRM to track every inquiry back to its source.
Measurement, Iteration & Scale
Weekly reporting on engagement, lead quality, cost-per-inquiry, and enrollment attribution. We A/B test messaging, audiences, and creative to isolate what drives qualified students vs. tire-kickers. Quarterly strategy reviews pivot budget toward highest-ROI channels and refresh underperforming content.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Bilbao education & training brand
The median education & training client after 6 months
A data-driven 8-page analysis of your social media performance vs. local competitors, pinpointing exact gaps in discoverability, credibility signals, and conversion optimization. You'll see what's working, what's wasting budget, and the 3–5 immediate wins you can implement next week.
Median result across 12 education & training Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see results from social media marketing?
Qualitative results (better engagement, more comments, community building) happen within weeks. Quantitative results (measurable inquiries and enrollments) typically appear within 6–12 weeks, depending on your paid budget and audience size. We provide weekly reporting so you can see progress in real time.
Do we need to be on every social platform?
No. Most education businesses should focus on 2–3 channels where their ideal students actually spend time. For B2B training, that's LinkedIn. For B2C bootcamps and language schools, it's LinkedIn + Instagram + YouTube. We audit your specific audience first and recommend ruthlessly.
What if we're not good at 'content creation'? Can you handle that?
Yes. We can create video, copywriting, graphics, and strategy. Many clients outsource content creation to us as part of their monthly retainer (€900–€3,500/month depending on scope). You focus on teaching; we handle the visibility.
How do you measure ROI? What if social media doesn't work for education?
We measure every click, inquiry, and enrollment back to its source using UTM parameters, pixel tracking, and CRM integration. If social media doesn't generate qualified leads for your specific program, we'll find what does and pivot. Our guarantee: within 3 months, you'll know whether social is a viable channel for your business and what budget is justified.
Do you also handle Google Ads, SEO, or email marketing?
We specialize in social media marketing and the conversion funnel downstream from it. Many clients also use us for SEO (discoverability for program-specific searches) and paid search (Google Ads). We integrate all channels into a unified enrollment strategy, but social media is our core expertise.
FREE · NO COMMITMENT · 48HR TURNAROUND