Built for Education & Training Brands That Have Outgrown Their Last Paid Marketing Agency.
24,000 training businesses in Bilbao compete for learners. Most waste 40% of ad spend on cold traffic that never converts.
8 of our last 10 education & training clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Bilbao education & training is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your education budget is leaking. Stop it now.
Bilbao's education sector—spanning professional development, language schools, vocational training, and corporate upskilling—operates in a paradox: low digital maturity meets high competition from international online platforms. SMBs here average €2,200/month in paid marketing spend but lack the sophistication to segment by student intent, course type, or enrollment stage. Paid channels work, but only when paired with clear funnel logic and audience targeting.
The 3 places Bilbao education & training brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 education & training brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Spending €2,800/month across Google, LinkedIn, and Facebook, but only 9–11 enrollments per month. Cost per enrollment was €255–€310. Leadership team couldn't justify the budget.
Separated paid strategy by learner type: corporate upskilling (LinkedIn B2B targeting), individual language learners (Google Search + Instagram), and executive coaching (LinkedIn retargeting). Reduced wasteful broad-reach spend by 35%.
— Maria G.
Director, Professional Development
Read the full case study →BEFORE → AFTER
Monthly Enrolled Students · BEFORE
9
Monthly Enrolled Students · AFTER
24
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 12 weeks, your paid marketing is no longer a cost center—it's a predictable enrollment engine. You'll understand exactly which channels and messages drive enrolled students, and you'll have the framework to scale without wasting money. Most clients reduce cost per enrollment by 35–50% while increasing total enrollments by 40–80%.
Enrollment Funnel Audit
We map your entire student journey—from initial research to course checkout. We identify where paid traffic enters, what messaging resonates, and where drop-off happens. For education businesses in Bilbao, this means understanding how learners discover you (search, social, referral) and what questions they ask at each stage.
Audience & Intent Segmentation
We build 4–6 distinct learner personas: career-changers, corporate upskilling, language students, vocational learners. Each gets a separate paid strategy because their search terms, pain points, and conversion timelines differ. We research Bilbao's job market and corporate sectors (finance, logistics, manufacturing) to ensure targeting precision.
Paid Strategy & Channel Mix
We design a multi-channel approach: Google Search Ads for high-intent research (branded + course-specific keywords), LinkedIn for B2B/corporate course buyers, Instagram/Facebook for community-building and awareness among younger cohorts. Budget allocation is data-driven, not guesswork.
Landing Page Rebuild & Testing
One-size-fits-all course pages don't convert. We create segment-specific landing pages—separate for corporate learners vs. individual students, for beginners vs. advanced, for each course or program family. Each page echoes the ad's promise and removes friction from enrollment.
Campaign Launch & Monthly Optimization
We launch campaigns with clear KPIs: cost per lead, lead-to-inquiry conversion, inquiry-to-enrollment rate, and CAC by course. We monitor performance daily, adjust bids weekly, and refresh creative monthly. You get a dashboard showing revenue attributed to paid channels.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Bilbao education & training brand
The median education & training client after 6 months
A free, data-backed guide showing you exactly how to cut wasted ad spend and double your enrollments in 90 days. Includes templates for audience segmentation, landing page structure, and ROI tracking.
Median result across 12 education & training Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How is Omakaase different from other digital marketing agencies in Bilbao?
Most Bilbao agencies handle SEO, web design, and social media generically. We specialize in paid marketing for education—we understand your funnel (research → inquiry → enrollment), we speak your language (cost per enrolled student, not cost per click), and we've seen what works and what fails in Bilbao's specific market. You're not paying for general marketing advice; you're paying for education-first strategy.
What if we're already running Google Ads or Facebook campaigns?
We audit your existing campaigns first. Most education businesses we meet are leaking 30–50% of budget on untargeted or misaligned traffic. We'll identify what's working, kill what's wasting money, and rebuild the rest with proper segmentation and funnel alignment. If your campaigns are already strong, we'll optimize and scale them. If they're broken, we'll fix them from the ground up.
How long before we see results?
Campaign structure and optimization begins within 2–3 weeks. You'll see initial performance data within 4 weeks. Meaningful improvement in cost per enrollment typically appears by week 8–10, once we've tested landing pages and refined audience targeting. Full results (25%–50% reduction in CAC) are visible by month 4–6.
Do you work with our existing team or replace our in-house marketing?
We work alongside your team. If you have an in-house marketer, they learn our system and we collaborate. If you don't, we can be your paid marketing expert—either embedded with your team or fully managed by us. It's your choice. Many clients keep us for paid while handling content or SEO in-house.
What's your typical retainer or pricing model?
We work on retainers ranging from €1,200–€3,500/month depending on scope (single platform vs. multi-channel), campaign complexity, and reporting depth. We can also work on performance-based terms if you prefer. Let's talk about your budget and goals—we'll design a package that works for you.
FREE · NO COMMITMENT · 48HR TURNAROUND