Built for Automotive Brands That Have Outgrown Their Last Social Media Agency.
Your inventory sits invisible while national chains dominate local search. We fix that with community-first content and appointment booking automation.
8 of our last 10 automotive clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Bilbao automotive is a different game.
We’ve run Social Media here. We know what it takes.
Bilbao automotive dealers lose €180K yearly to poor social presence
Bilbao's 24,000 SMBs average €2,200/month in digital spend, yet automotive ranks among the lowest social media adopters in the region. Most dealerships rely on outdated phone-based lead capture, missing the 73% of buyers who research online before visiting. National dealer groups dominate Google Local and Instagram, but they ignore hyper-local community engagement—the gap where independent and family-owned dealerships win. Your competitors in Casco Viejo and Abandoibarra are reactive; becoming proactive on social means capturing market share today.
The 3 places Bilbao automotive brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 automotive brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
85% of their leads came via word-of-mouth or Google reviews; social media was a ghost town. They had no online appointment booking and lost 15–20% of leads because buyers couldn't reach them outside business hours. Monthly bookings averaged 8–12.
Rebuilt Instagram and TikTok with weekly inventory videos, customer testimonials, and local neighbourhood stories ('Meet your Casco Viejo mechanic' series)
— María G.
Owner
Read the full case study →BEFORE → AFTER
Monthly qualified bookings · BEFORE
8–12
Monthly qualified bookings · AFTER
28–32
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
By week 12, your dealership owns a community of engaged local followers, every car you list is searchable on social, and appointment bookings funnel automatically to your calendar. You compete on trust and service, not price. Within 6 months, most clients see 22–35 additional qualified test-drive bookings per month and a 40–60% reduction in phone-based friction.
Audit & Local Intelligence
We analyse your current social presence, inventory visibility, and competitor landscape across Instagram, TikTok, and Google Business. We map which Bilbao neighbourhoods (Casco Viejo, Abandoibarra, Indautxu) drive your highest-intent traffic. We identify the gap between how you're presenting cars and how local buyers search.
Strategy & Content Calendar
We design a 12-week content strategy that blends inventory showcase, service education, customer testimonials, and local community storytelling. Each post is optimised for your target keywords (e.g., 'compra coches Bilbao', 'servicio técnico Casco Viejo'). We establish the narrative that makes your dealership the trusted local choice.
Booking Automation Setup
We integrate appointment booking directly into your Instagram bio, Google Business Profile, and TikTok links. Buyers see your latest inventory, click a link, and book a test drive—no phone call required. The system syncs with your CRM and sends SMS confirmations.
Launch & Ad Optimization
We go live with your content calendar, create 6 video assets (inventory showcases, service tips, customer stories), and run targeted Meta and Google ads to buyers in Bilbao metro. We A/B test creative and audience targeting to find your lowest cost-per-booking.
Refine & Scale
We monitor booking conversion, social engagement, and ad performance. We double down on what works (e.g., service education videos, local customer stories) and pause underperformers. You receive monthly strategy calls and quarterly business reviews tied to revenue impact.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Bilbao automotive brand
The median automotive client after 6 months
Download the exact playbook we use to help local dealerships book 25+ appointments per month from social—without competing on price. Includes competitor analysis for your neighbourhood, content calendar template, and appointment booking setup guide.
Median result across 12 automotive Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
“They mapped our content to every stage of the buyer journey. That sounds basic — but nobody had done it for us before. The results were immediate.”
Raj S.
Founder · E-commerce Brand, $3M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How is social media marketing different from Google Local or SEO for automotive?
Google Local wins you the 'I'm actively searching right now' buyer. Social media wins you the 'I'm researching, building trust, and comparing options' buyer. They're complementary. Social also enables direct appointment booking (no phone friction) and builds a community narrative that Google doesn't capture. For automotive, we use social to educate (service content), showcase (new arrivals), and build relationships—turning followers into test-drive bookers.
What's included in the €900–€3,500/month retainer you mention?
Our retainer typically covers: weekly content creation (3–4 posts + 1 video), paid ad management (€300–€1,000/month budget), appointment booking automation, monthly performance reporting, and quarterly strategy calls. The range reflects client size: a single-lot dealership starts at €900; a multi-location group or high-volume service centre runs €2,500–€3,500. We're transparent about what each tier includes and discuss ROI targets upfront.
Do you handle the actual posting, or do we manage it?
We create and schedule everything. You review and approve drafts (if you want to), and we publish. Your team gets trained on the booking system so they can manage appointments without extra work. Most clients prefer we handle the day-to-day so they focus on sales and service. We also provide monthly access to a shared dashboard so you see what's live and how it's performing.
How long before we see bookings increase?
First bookings often arrive within 2–4 weeks as content goes live and ads start running. Meaningful volume (double-digit monthly bookings) typically arrives by week 8–12. Full ROI and stable monthly performance usually take 4–6 months because we're testing, optimising, and refining based on real data. We share weekly performance snapshots so you see progress in real time.
What if we have no inventory online or outdated photos?
We can work with what you have, but the best results come with fresh inventory photos or video. We typically recommend investing €200–€400 in a professional photo/video shoot of your lot and top 10 vehicles. It pays for itself in the first month of ad performance. If budget is tight, we'll start with your existing images and upgrade as bookings come in. We've done both; fresh content just converts faster.
FREE · NO COMMITMENT · 48HR TURNAROUND