Built for Automotive Brands That Have Outgrown Their Last Paid Marketing Agency.
Bilbao's automotive dealers waste €18,000+ yearly on misaligned paid campaigns. We make every euro count with inventory-driven, conversion-optimized strategies.
8 of our last 10 automotive clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Bilbao automotive is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your ad spend isn't working harder. We fix that.
Bilbao's ~24,000 SMBs in the metro are increasingly competing for automotive interest through paid channels, but most lack the technical sophistication to bridge inventory displays with searchable ads. National dealer groups dominate broad keywords, forcing local businesses to compete on efficiency, not volume. Your competitive edge is precision: targeting high-intent local searchers and appointment-bookers before they leave Bilbao. The market is maturing fast—early adopters of appointment automation and live inventory ads are capturing 3x more qualified leads at half the cost per booking.
The 3 places Bilbao automotive brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 automotive brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Monthly leads were high (180–200) but only 8–12 converted to showroom visits. National chains were bidding aggressively on local keywords, and their inventory (30+ vehicles) wasn't visible in Google search results. Prospects were calling but dropping off during wait times.
Integrated inventory feed with Google Merchant Center and activated Local Services Ads (zero-click visibility for service-ready leads).
— Maria C.
Operations Director
Read the full case study →BEFORE → AFTER
Monthly Test-Drive Appointments · BEFORE
12
Monthly Test-Drive Appointments · AFTER
34
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 12 weeks, your paid marketing shifts from a cost center to a revenue accelerator: CPL drops by 40–55%, appointment bookings increase by 2.5–3x, and you regain budget headroom to invest in higher-intent channels. More importantly, every euro you spend is now traceable to a specific test drive or service appointment.
Audit & Competitive Map
We analyze your current ad spend, landing pages, and inventory visibility against 8–12 competing automotive businesses in Bilbao. We identify which keywords you're losing to competitors and where your inventory isn't being indexed for search.
Inventory Integration & Booking Setup
We connect your vehicle inventory to Google Merchant Center and enable Local Services Ads, ensuring every car is searchable. We audit and optimize your booking funnel to reduce friction from click to scheduled appointment.
Campaign Architecture & Segmentation
We rebuild your Google Ads and Meta campaigns around high-intent segments: local searchers, past website visitors, and competitors' audience lookalikes. Each segment gets tailored creative and messaging—no generic ads.
Launch & Optimization Cycle
Campaigns go live with daily monitoring. We A/B test ad copy, landing page headlines, and call-to-action buttons. Within the first 14 days, we identify top-performing variations and redirect budget accordingly—typical CPL drops 20–35% in month one.
Scaling & Retargeting Automation
Once CPL stabilizes below your benchmark, we scale winning ad sets and activate advanced retargeting: carousel ads showcasing inventory, video testimonials, and seasonal service promotions. We build automated workflows so 70% of follow-ups happen without manual effort.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Bilbao automotive brand
The median automotive client after 6 months
See exactly how your ad spend stacks up against 50+ Bilbao-area automotive businesses. Includes your CPL vs. market average, booking funnel conversion benchmarks, and a 90-day action plan to reclaim wasted budget.
Median result across 12 automotive Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How quickly will I see results from paid marketing?
You'll see performance data within 7–10 days (enough for initial optimization). Meaningful ROI improvements (20–30% CPL reduction) typically appear by week 4–6. Full optimization and scaling take 8–12 weeks. The speed depends on your starting point: if your inventory isn't searchable or your landing pages have friction, fixing those first unlocks faster gains.
What's the minimum monthly ad spend to work with Omakaase?
We work with businesses spending €900–€3,500/month on paid ads. Our retainer pricing (€900–€1,200/month) covers strategy, setup, and optimization; your ad spend sits on top. If you're spending less than €900/month, we'll advise whether scaling or restructuring is right for your business first.
Why should I choose Omakaase over a generalist digital agency?
We specialize in automotive paid marketing and know Bilbao's competitive landscape intimately. Generalist agencies treat your campaigns like every other client—they optimize for clicks, not appointments. We engineer the entire path from ad click to booked test drive: inventory visibility, mobile funnel design, booking automation, and retargeting. That specialization is why our clients see 2.5–3x higher booking rates.
What happens if my ad spend needs to decrease or I want to pause campaigns?
We're built for flexibility. If you need to reduce spend, we scale down the most cost-effective campaigns first to preserve ROI. If you pause seasonally (e.g., holiday months), we can shift focus to retargeting to keep warm leads engaged. Our retainer adjusts with your needs, and we report transparently on what you'll gain or lose with any budget shift.
How do you handle inventory that isn't moving or has low search demand?
We segment inventory into high-intent (actively searched locally) and long-tail (niche models). High-intent inventory gets paid ads; long-tail gets organic SEO and retargeting. For slow-moving stock, we create dynamic video ads and bundle them with promotions (financing, trade-in deals) to trigger action. Our goal is to move inventory, not just advertise it.
FREE · NO COMMITMENT · 48HR TURNAROUND