Built for Manufacturing & B2B Brands That Have Outgrown Their Last SEO Agency.
Your procurement buyers search for solutions online before contacting sales. Rank higher, get found by qualified decision-makers, grow faster.
8 of our last 10 manufacturing & b2b clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. SEO doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try SEO” phase. They know it works. They want it done properly.
Madrid manufacturing & b2b is a different game.
We’ve run SEO here. We know what it takes.
128,000 Madrid manufacturers. Only 14% rank for buyer intent.
Madrid's 128,000 SMBs invest an average of €2,800 monthly in digital marketing, yet most split budgets across channels without strategic SEO focus. Manufacturing and B2B companies face a unique challenge: procurement teams and engineers conduct extensive research online before reaching out—but your technical specifications and solutions remain invisible to them. The top districts (Salamanca, Gran Vía corridor) host finance, tech, and real estate leaders who demand local suppliers with strong digital presence. Search demand for manufacturing and industrial solutions in Madrid is rising 18% year-over-year, creating urgency: competitors are moving fast.
The 3 places Madrid manufacturing & b2b brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 manufacturing & b2b brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Procurement managers and plant engineers were searching for 'industrial fasteners specifications,' 'stainless steel brackets Madrid,' and 'custom metal components supplier'—but the client ranked position 22–35 for these terms. Their sales team received only 2–3 qualified inquiries per month despite strong product-market fit.
Mapped 47 high-intent keywords across the buyer research journey (product specs, material comparisons, supplier certifications).
— Carlos M.
Sales Director
Read the full case study →BEFORE → AFTER
Monthly Qualified Inquiries · BEFORE
2–3 per month
Monthly Qualified Inquiries · AFTER
18 per month
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time SEO has ever made sense to them.
From audit to measurable growth, step by step
After 6–9 months, you'll own top-3 rankings for 15–25 high-intent buyer keywords, attract 400–800 monthly qualified organic sessions, and see a measurable increase in quote requests from procurement teams and engineers who found you first. Your cost per qualified lead drops by 60–70% compared to paid advertising.
Audit & Competitive Intelligence
We analyze your current visibility, map your buyers' research keywords, and profile your top 8–12 Madrid-based and national competitors. We identify the technical specifications, product categories, and pain-point terms your procurement buyers actually search for—not vanity metrics.
Strategic Roadmap & Content Plan
We build a 12–24 month SEO roadmap targeting your buyer journey: awareness, consideration, and decision stages. For Manufacturing & B2B, this means technical content, specifications pages, case studies, and procurement-focused resources that rank and convert.
Technical SEO & On-Page Optimization
We fix site speed, schema markup for products/services, internal linking structure, and mobile experience. For B2B manufacturers, proper technical foundation is critical—crawlability and indexation directly impact how search engines understand your offerings.
Content Creation & Authority Building
We produce high-intent content: detailed product guides, specification comparison posts, case studies, and procurement decision resources. Each piece targets a specific buyer keyword and stage. We also build backlinks through Madrid industry partnerships and technical resource directories.
Monitor, Report & Optimize
Monthly reporting shows keyword rankings, organic traffic, lead quality, and revenue impact. We A/B test content, refine keyword targets based on search behavior, and scale what works. You see exactly which SEO efforts drive qualified opportunities.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Madrid manufacturing & b2b brand
The median manufacturing & b2b client after 6 months
A detailed 15-page audit showing your current SEO performance, competitive gaps, and the exact keywords your procurement buyers are searching for—but can't find you on.
Median result across 12 manufacturing & b2b SEO case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“They found a technical issue in week one that had been suppressing our rankings for over a year. Two previous agencies missed it completely. That was the moment I knew.”
Mark R.
Director of Growth · E-commerce Brand
“Month-to-month contracts and no lock-in wasn't just a selling point — it forced them to earn our business every month. They always did.”
Emma S.
CEO · Professional Services, $6M revenue
“We'd tried two SEO agencies before. Both gave us dashboards and monthly reports with no movement. Omakaase told us what was actually broken in week one and fixed it. Six months in, we're on page one for every term that matters.”
Sarah M.
Head of Marketing · NYC Retail Brand, $4M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see results from SEO?
Initial improvements (traffic from long-tail keywords) appear in 4–6 weeks. Competitive high-intent keyword rankings typically show growth by month 3–4. Full impact—measurable lead growth and ROI—arrives by month 6–9. We provide monthly reports so you see progress every step.
We've tried SEO before with another agency. Why should we try again?
Most SEO agencies use generic tactics that ignore Manufacturing & B2B complexity: long sales cycles, procurement committee decision-making, technical specifications, and compliance requirements. We specialize in this vertical. We also tie every recommendation to lead quality and revenue, not just traffic or rankings.
What's the difference between your SEO service and just hiring an in-house SEO person?
An in-house hire costs €28K–€45K annually and requires 6–12 months to ramp. You also need tools (€500–€1,500/month). With Omakaase, you get a full team: strategy, content creation, technical implementation, and ongoing optimization—plus benchmarking and competitive intelligence. Most clients break even in 4–5 months through lead savings alone.
How do you measure SEO success for our business?
We track three layers: (1) Rankings for target keywords, (2) Organic traffic from qualified sources, (3) Lead quality and revenue impact. Each month you'll see a dashboard showing keyword positions, sessions, leads, and estimated pipeline value. Unlike vanity metrics, we focus on what drives sales.
Does SEO work for niche/technical products?
Yes—especially for niche. In fact, technical Manufacturing & B2B products have less competition for high-intent keywords. Procurement managers searching for specific specs or solutions are highly qualified. We've seen more success with niche manufacturers than with commodities because buyer intent is clearer and conversion rates higher.
FREE · NO COMMITMENT · 48HR TURNAROUND