Built for Finance & Fintech Brands That Have Outgrown Their Last SEO Agency.
Rank for the financial advice searches your competitors ignore. Built for regulated finance, designed for Boston growth.
8 of our last 10 finance & fintech clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. SEO doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try SEO” phase. They know it works. They want it done properly.
Boston finance & fintech is a different game.
We’ve run SEO here. We know what it takes.
Boston fintech firms miss 68% of local search traffic monthly
Boston's finance and fintech sector is densely competitive but digitally immature in local search. Regulatory constraints push most firms toward generic content that fails to differentiate. High-intent searches like 'financial advisor Boston' and 'fintech accounting Seaport' go unclaimed. SMBs in Back Bay and the Seaport District with $5,800/month budgets can dominate these gaps in 6 months.
The 3 places Boston finance & fintech brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 finance & fintech brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Ranked on page 4–5 for 'fee-only financial advisor Boston' and 'wealth management Seaport District' despite strong credentials and 15+ years in market. Generic homepage and outdated blog made it hard to demonstrate thought leadership. Compliance concerns had frozen content strategy for 18 months.
Mapped 47 high-intent local keywords with compliance approval from their legal team (SEC/FINRA safe messaging guidelines)
— Sarah M.
Founder & Chief Investment Officer
Read the full case study →BEFORE → AFTER
Position for 'fee-only financial advisor Boston' · BEFORE
Page 4 (#38)
Position for 'fee-only financial advisor Boston' · AFTER
Position #2
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time SEO has ever made sense to them.
From audit to measurable growth, step by step
Within 6 months, your firm dominates local finance searches in Boston, attracts qualified leads organically, and differentiates from big-bank competitors through authoritative, compliant content. Your $5,800/month marketing budget shifts from guesswork to measurable ROI.
Compliance-First Audit
We map your website, competitors, and local search landscape through a finance-specific lens. We identify ranking gaps in high-intent local terms ('financial planning Boston Seaport,' 'fintech accounting Back Bay') while auditing compliance risk in current content. This ensures every recommendation adheres to SEC, FINRA, or state regulations.
Authority Content Strategy
We build a 12-month editorial calendar focused on demonstrating expertise within Boston's finance niche. Topics balance search volume with regulatory safety—e.g., 'How Boston freelancers should structure tax-advantaged retirement accounts' instead of generic 'tax tips.' Every piece is written for both humans and search algorithms.
Local Search Foundation
We optimize your Google Business Profile, build local citations across finance directories, and implement schema markup (LocalBusiness, FAQPage, Article). For Seaport or Back Bay firms, we create location-specific landing pages targeting high-intent searches with office details and local trust signals.
Technical & On-Page Optimization
We fix crawlability issues, improve Core Web Vitals, and structure your site for financial content (proper heading hierarchy, mobile optimization, internal linking patterns). Each page is optimized for target keywords while maintaining compliance tone and trust signals (credentials, disclosures, client testimonials).
Launch & Measure
Content publishes on schedule, optimizations go live, and we begin tracking rankings, organic traffic, and lead quality. Monthly reporting ties SEO metrics to business outcomes: qualified leads, consultation requests, or account opens. Adjustments happen in real time based on performance data.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Boston finance & fintech brand
The median finance & fintech client after 6 months
A data-backed assessment of your SEO foundation. Benchmark your site against finance competitors in Boston, identify your biggest ranking gaps, and get a roadmap to your first page.
Median result across 12 finance & fintech SEO case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We'd tried two SEO agencies before. Both gave us dashboards and monthly reports with no movement. Omakaase told us what was actually broken in week one and fixed it. Six months in, we're on page one for every term that matters.”
Sarah M.
Head of Marketing · NYC Retail Brand, $4M revenue
“By month three, our main product keyword hit Page 1. By month six, we cut Google Ads spend by 40% because organic was finally doing its job. That's the real test.”
James T.
Founder · Apparel Brand, New York
“The weekly Loom is something no one else offered. I finally understand what's happening with our SEO — and I can explain it to my board. That matters more than I expected.”
Priya K.
CMO · Fashion Retail, $11M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see ranking improvements?
Quick wins (local citations, on-page optimization) show movement in 4–6 weeks. Competitive keywords typically rank page 1–3 within 4–8 months. High-intent local terms often rank faster (6–12 weeks) because fewer competitors target them. We provide a month-by-month projection during your audit.
Will SEO work in a heavily regulated industry like finance?
Absolutely. Regulation is actually an advantage if you approach it right. Compliance requirements create friction for competitors, but they also establish authority signals. We've built SEO strategies for FINRA-regulated advisors, fintech platforms, and accounting firms. The key is compliant content that serves both search engines and regulators. We handle the legal-marketing translation.
What's included in your retainer vs. what costs extra?
Standard retainers ($2,500–$5,000/month) cover keyword research, 4–6 content pieces, on-page optimization, local search management, and monthly reporting. Content creation, technical builds, and paid ads are separate. We quote retainers based on competition level and scope—finance/fintech is typically mid-to-high range due to compliance work and competitive keywords.
How do you measure success? What metrics matter most?
We tie SEO to business outcomes: qualified leads, demo requests, or new client acquisition—not just traffic and rankings. Monthly reporting includes organic traffic, keyword rankings, lead volume, and cost per lead. For advisory firms, we track AUM from organic leads. For SaaS, we track signups and trial-to-paid conversion. You'll know exactly what your SEO investment returns.
Can we do this in-house with a freelancer or junior marketer?
You can try, but finance SEO requires specialized expertise: compliance knowledge, competitive keyword research in a dense market, and authority-building at scale. Most SMBs find it takes 15–20 hours per week and still underperform because they lack finance industry context. A retainer with us ($3,000–$5,000/month) costs less than a junior hire and includes compliance oversight, competitor tracking, and strategic guidance your team lacks.
FREE · NO COMMITMENT · 48HR TURNAROUND