Built for Finance & Fintech Brands That Have Outgrown Their Last Paid Marketing Agency.
72,000 SMBs compete for attention. Most waste $5,800/month on generic campaigns. We don't.
8 of our last 10 finance & fintech clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Boston finance & fintech is a different game.
We’ve run Paid Marketing here. We know what it takes.
Boston Finance & Fintech: Your paid marketing is leaving money on the table.
Boston's Finance & Fintech sector thrives on trust and expertise—not aggressive selling. Regulatory constraints limit your promotional options, yet competitors still dominate paid channels through smart targeting and compliance-first creative. Local search demand for financial advice and fintech solutions is rising, but most agencies ignore Boston's nuanced buyer behaviour: your audience researches heavily before engaging. The gap between mediocre spend and intelligent spend is widening.
The 3 places Boston finance & fintech brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 finance & fintech brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Paid campaigns were generic fintech messaging. No Boston local targeting. Cost per qualified lead hit $280. Competitors with similar product were acquiring leads at $95–$125.
Segmented audience into SMB operations teams, finance directors, and C-suite buyers; created role-specific LinkedIn messaging that addressed compliance and integration concerns—not just features.
— Sarah M.
VP Marketing
Read the full case study →BEFORE → AFTER
Monthly ROI · BEFORE
2.1x return on ad spend
Monthly ROI · AFTER
5.8x return on ad spend
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
You own a paid marketing engine that delivers qualified leads at 25–40% lower cost per acquisition than Boston's industry average. Your campaigns educate, convert, and differentiate. Every pound and dollar works harder.
Audit & Competitive Mapping
We analyse your current paid performance, reverse-engineer competitor strategy, and map Boston's local search landscape for Finance & Fintech. You'll see exactly where your spend is inefficient and where competitors are winning. This includes regulatory compliance audit: every dollar must meet FCA/SEC best practices.
Audience & Messaging Strategy
We segment your Boston audience into research-stage, decision-stage, and enterprise buyer profiles. Each segment gets bespoke messaging that proves expertise without legal exposure. This is where differentiation begins—your competitors won't have this clarity.
Campaign Build & Compliance Review
We build LinkedIn, Google Search, and programmatic display campaigns tailored to Boston's competitive landscape. Every ad, landing page, and call-to-action is compliance-first and conversion-optimized. We layer audience insights, local intent signals, and education-led copy.
Optimisation & Intelligence Loop
After launch, we track performance daily. We identify winning audiences, failing creative, and cost-per-lead trends. Within 4–6 weeks, we've refined targeting and messaging to hit your ideal CAC. Ongoing reporting is transparent, predictive, and action-oriented.
Scale & ROI Expansion
Once core campaigns hit benchmarks (4.0%+ CTR, <$120 CPL), we scale winners and test adjacent audiences. You'll see ROI acceleration, qualified lead growth, and predictable monthly performance—at lower cost than you're spending now.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Boston finance & fintech brand
The median finance & fintech client after 6 months
Discover how top performers in Boston acquire qualified leads at 40–50% lower cost. Get the exact channel mix, audience segmentation strategy, and compliance-first creative framework used by leading Finance & Fintech businesses.
Median result across 12 finance & fintech Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How is Omakaase different from other Boston digital marketing agencies?
We specialize exclusively in Finance & Fintech. That means we understand regulatory constraints (FCA, SEC), the buyer psychology of Boston's financial professionals, and the competitive landscape in a way generalist agencies can't match. We've built paid strategies for 40+ Finance & Fintech businesses in Boston metro alone. We don't learn on your dime.
What's the typical cost per lead we should expect?
Boston Finance & Fintech averages $115–$310 CPL depending on audience segment and channel. Top performers hit $95–$140. We typically see clients drop from $180–$280 to $105–$145 within 6 months through audience refinement and creative optimization. Your specific target depends on your buyer complexity and competitive landscape.
Do you handle compliance review? What if my ads get flagged?
Yes. Every ad, landing page, and call-to-action passes our compliance checklist before going live. We audit competitive ads weekly for regulatory violations. If a platform flags content, we respond and optimize within 24 hours. You're protected. That said, we've only had 2 regulatory issues across 40+ Boston clients in 18 months—and both were pre-emptively resolved by our team.
We're already running ads with another agency. Can you take over and improve performance?
Absolutely. Most transitions happen cleanly. We'll audit your current campaigns (Week 1), identify inefficiencies, and propose optimizations within the first 2–3 weeks. If your current strategy has fundamental issues (wrong audience, poor creative, channel misalignment), we'll rebuild—usually seeing improvement within 4–6 weeks. Typical clients see 30–50% CPL reduction post-transition.
What if we're just starting out and don't have much paid budget?
We work with budgets starting at $2,500/month. Given Boston's competitive landscape, we recommend $3,500–$5,000/month minimum for Finance & Fintech to see meaningful results. If your budget is lower, we'll focus on highest-ROI channels (usually LinkedIn + Google Search) and build from there. We'll be honest if your budget won't move the needle—no false promises.
FREE · NO COMMITMENT · 48HR TURNAROUND