Built for Education & Training Brands That Have Outgrown Their Last SEO Agency.
When prospective students search for your courses, certifications, or programs—they need to find you first. We make that happen.
8 of our last 10 education & training clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. SEO doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try SEO” phase. They know it works. They want it done properly.
New York education & training is a different game.
We’ve run SEO here. We know what it takes.
New York education businesses lose 40% of enrollments to search visibility
New York's education & training market is hyper-competitive. You're not just competing with local institutes—you're competing with well-funded online aggregators like Coursera and LinkedIn Learning that dominate the first page. The businesses winning right now are the ones ranking for specific, intent-rich searches: your unique program names, niche certifications, and local qualifications. SEO in New York education isn't about vanity rankings; it's about capturing students at the exact moment they're researching your specific offering.
The 3 places New York education & training brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 education & training brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Despite strong word-of-mouth and corporate partnerships, the business was invisible for Google searches combining program name + location ('Advanced SQL NYC' or 'project management certification Manhattan'). Traffic to program pages was low, and most inquiries still came from corporate clients, not individual students.
Rebuilt 6 program landing pages with semantic keyword optimization, instructor credibility, and outcome-focused copy—each page now ranks for 12–18 variations of their program name + location
— Sarah M.
Executive Director
Read the full case study →BEFORE → AFTER
Monthly Organic Inquiries from Program Pages · BEFORE
3–4
Monthly Organic Inquiries from Program Pages · AFTER
35–40
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time SEO has ever made sense to them.
From audit to measurable growth, step by step
After 6 months, your top programs rank on page 1 for high-intent local searches, your site converts research-phase visitors into qualified inquiries at 4–6x the industry average, and you've built measurable authority in your education niche—capturing students before they even know your competitors exist.
Audit & Program Discovery
We map every program, course, and qualification you offer and analyze how prospective students in New York actually search for them. We identify the keywords your ideal students use—not just 'online courses' but 'data analytics bootcamp Manhattan' or 'CISSP exam prep Brooklyn'. We also audit your current site structure, technical SEO, and competitive positioning.
Program Landing Page Rebuild
We rebuild or create new landing pages for each of your signature programs, optimized for both search engines and student decision-makers. Each page includes program-specific keyword optimization, clear learning outcomes, credibility signals (instructor bios, student testimonials, industry partnerships), and conversion-focused CTAs that move prospects from research to inquiry.
Authority & Link Building
We build local and industry authority by securing links from NYC-based education directories, alumni networks, professional associations, and relevant industry publications. We also create testimonial and case study content that increases trust signals for research-phase students deciding between you and competitors.
Content Roadmap & Enrollment Funnel
We create a 12-month content strategy that addresses every stage of the student journey: awareness (what is UX design?), consideration (bootcamp vs. degree), and decision (why our program?). This includes blog posts, comparison guides, webinar resources, and outcome-focused case studies that position you as the local, trusted expert in your field.
Tracking, Optimization & Growth Scaling
We set up conversion tracking (inquiry source, enrollment source, program enrolled in) so you know exactly which keywords and pages drive real students. We optimize continuously based on data—which programs get the most qualified search traffic, which keywords convert best, where to double down. We also identify expansion opportunities: new program keywords, adjacent markets, or local districts (Midtown vs. Brooklyn vs. Queens).
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a New York education & training brand
The median education & training client after 6 months
A technical checklist + strategic guide based on 180+ education provider audits in NYC. Learn exactly what Google ranks for education searches—and the 7 critical mistakes most training providers make that kill their visibility.
Median result across 12 education & training SEO case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“I've run three agencies through their paces. This is the first one that attributes everything back to revenue. Rankings are vanity. Pipeline is the point.”
David L.
Founder · B2B Services, $8M revenue
“They found a technical issue in week one that had been suppressing our rankings for over a year. Two previous agencies missed it completely. That was the moment I knew.”
Mark R.
Director of Growth · E-commerce Brand
“Month-to-month contracts and no lock-in wasn't just a selling point — it forced them to earn our business every month. They always did.”
Emma S.
CEO · Professional Services, $6M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long until we rank on page 1?
For competitive program keywords in New York, expect 4–6 months for top-3 rankings. High-intent, less-competitive keywords (program name + specific location or niche) often rank in 8–12 weeks. We provide monthly ranking reports so you see progress week-by-week.
What if we're a smaller program or a new bootcamp? Can we compete?
Yes—actually, smaller programs often have an advantage. You can own hyper-local searches ('UX bootcamp in Williamsburg') and niche intent ('beginner-friendly product design bootcamp') that larger competitors don't target. We focus on finding the keywords where you can win, not where the most volume is.
How do you measure ROI? We want to know which enrollments came from SEO.
We set up conversion tracking in Google Analytics to identify the source of every inquiry and enrollment. You'll get a monthly dashboard showing organic traffic → leads → enrolled students → revenue. No guessing.
Do you guarantee rankings?
We don't guarantee specific rankings—no reputable SEO firm can, because Google controls the algorithm. What we do guarantee is a transparent, data-driven process and monthly reporting on keyword rankings, traffic, and conversion metrics. We adjust strategy based on data, not promises.
We're already spending $5k/month on Google Ads. Why should we add SEO?
Paid ads dry up the moment you stop paying. Organic rankings are an asset—they compound over time. Most education providers we work with reduce paid spend by 30–40% within 6 months because organic becomes so efficient. You should have both, but organic is the long-term play.
FREE · NO COMMITMENT · 48HR TURNAROUND