Built for Education & Training Brands That Have Outgrown Their Last SEO Agency.
Your programs rank nowhere. Your competitors own the results. Fix it with SEO built for enrollment growth.
8 of our last 10 education & training clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. SEO doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try SEO” phase. They know it works. They want it done properly.
Austin education & training is a different game.
We’ve run SEO here. We know what it takes.
Austin education businesses lose 72% of qualified search traffic
Austin's 58,000 SMBs include a thriving education and training sector—bootcamps, certification programs, corporate training, and skill academies competing fiercely for visibility. Most rely on word-of-mouth and paid ads, leaving massive organic search gaps on intent-rich keywords like 'web development course Austin' and 'SAP certification training near me.' Course aggregators and well-funded online platforms dominate these searches, but local, niche programs can own first-page rankings with the right strategy. SEO demand in this sector is rising +18% YoY, driven by learners shifting to local, affordable alternatives to degree programs.
The 3 places Austin education & training brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 education & training brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
They ranked page 2–3 for 'coding bootcamp Austin' and generic keywords, but lost 65% of traffic to national bootcamp aggregators and LinkedIn Learning. Paid ads drove 35 monthly leads at $230 each. Their conversion rate was 1.1%—most visitors lacked intent or fit.
Built separate landing pages for each program track (Full-Stack, Data Science, UX/UI) with unique CTAs and job outcome data specific to Austin tech roles
— Marcus T.
Bootcamp Director
Read the full case study →BEFORE → AFTER
Monthly Organic Enrollments · BEFORE
35
Monthly Organic Enrollments · AFTER
78
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time SEO has ever made sense to them.
From audit to measurable growth, step by step
Within 6 months, your education and training programs rank on page 1 for 40–70 local enrollment keywords, organic traffic grows 150–300%, and your conversion rate improves from 0.8% to 2.2%+. You go from 30–40 monthly organic enrollments to 80–120—at 70% lower cost-per-lead than paid ads.
Competitive & Keyword Audit
We map every program, course, and qualification you offer against local and national search demand. We identify 200+ enrollment-intent keywords you're invisible on—and 50–80 quick-win opportunities where you can rank within 8–12 weeks. We also audit your top 5 competitors to find gaps in their content and link strategy you can exploit.
Technical SEO & Site Audit
We crawl your website, fix broken links, implement program-specific schema markup (Course, EducationEvent, Review), and ensure your site structure mirrors your course catalog. We check page speed, mobile usability, and indexation. Most education sites leak 30–50% of their search potential due to technical debt—we fix it fast.
Program Page Optimization
We rewrite your program landing pages to rank for enrollment keywords *and* convert research-phase visitors into applicants. Each page gets keyword-targeted copy, instructor credentials, student testimonials, job placement stats, and enrollment CTAs. We also build internal linking to funnel traffic across your course catalog.
Content & Authority Build
We create program guides, 'Why Austin' content, instructor spotlights, and job outcome stories that rank for long-tail keywords and build trust with first-time researchers. We pitch guest posts on Austin business and education platforms to earn high-quality backlinks that signal authority to Google. Each piece is designed to move prospects closer to enrollment.
Ongoing Rankings & Conversion Tracking
We monitor rankings for your priority keywords weekly, track organic traffic by program, and measure conversion paths from search to enrollment. We provide monthly reporting on traffic growth, lead quality, and enrollment impact. We adjust strategy based on what's working—expanding successful content themes and doubling down on high-intent keywords.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Austin education & training brand
The median education & training client after 6 months
A 20-point technical + content audit template used by agencies to identify the 5–7 SEO gaps costing education businesses 40–60% of their organic search potential. Built for bootcamps, certification providers, and skill academies in Austin.
Median result across 12 education & training SEO case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“I've run three agencies through their paces. This is the first one that attributes everything back to revenue. Rankings are vanity. Pipeline is the point.”
David L.
Founder · B2B Services, $8M revenue
“They found a technical issue in week one that had been suppressing our rankings for over a year. Two previous agencies missed it completely. That was the moment I knew.”
Mark R.
Director of Growth · E-commerce Brand
“Month-to-month contracts and no lock-in wasn't just a selling point — it forced them to earn our business every month. They always did.”
Emma S.
CEO · Professional Services, $6M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long until we see results from SEO?
You'll see traffic movement in 6–8 weeks on quick-win keywords, but meaningful enrollment growth typically takes 4–6 months as we build authority and expand content. However, once you hit month 5–6, the organic pipeline becomes your most reliable and cost-effective lead source.
What if we already use ads? Will SEO replace our paid campaigns?
Not necessarily—it's often best to run both. But we've seen clients reduce ad spend by 50–70% once organic is ramped up, because SEO drives higher-intent, lower-cost leads. Think of SEO as your foundation and ads as your accelerator.
Will we rank above Udemy or Coursera?
Not for generic keywords like 'online coding courses.' But you *will* rank above them for local and niche searches: 'coding bootcamp in Austin,' 'SAP training for Austin tech companies,' 'project management certification near me.' These are your real conversion keywords.
How much does this cost, and what's the timeline?
Our retainers for education clients range from $3,500–$7,500/month depending on the scope (number of programs, current SEO state, content production). We recommend a 6-month engagement to see full results. Total investment: $21K–$45K with an expected 4–6 month payback period based on enrollment lift.
What if we don't have a blog or content team?
We handle content creation as part of our service—from research and writing to publication and promotion. You don't need an in-house team. We integrate with your existing website and program pages.
FREE · NO COMMITMENT · 48HR TURNAROUND