Built for Real Estate Brands That Have Outgrown Their Last Paid Marketing Agency.
72,000 Tampa SMBs spend $3,200 monthly on ads that underperform. We show you why, and how to reclaim every dollar working harder for listings.
8 of our last 10 real estate clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Tampa real estate is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your paid ads are losing to portal giants. We fix that.
Tampa's real estate market is fragmented across Zillow, Realtor.com, and local portals—making organic search nearly impossible for independent agents. Your competition is spending heavily on Google Ads without audience targeting or conversion tracking, creating waste and opportunity. Property portals capture 68% of buyer searches before your ads even load. The agencies winning in Tampa aren't relying on brand awareness; they're obsessing over cost-per-qualified-lead and repeatable buyer funnels.
The 3 places Tampa real estate brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 real estate brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Spending $2,800/month on Google Ads and Facebook with zero visibility into ROI. Most leads were unqualified tire-kickers. CPL was $185. No repeat-client strategy, no social proof, no CRM tracking.
Rebuilt Google Ads strategy around high-intent neighborhood keywords ('luxury homes for sale Hyde Park') and price-range targeting ($400K–$800K). Reduced irrelevant traffic by 62%.
— Sarah M.
Team Lead, Independent Agent
Read the full case study →BEFORE → AFTER
Monthly Ad Spend Efficiency · BEFORE
$2,800/month, 15 qualified leads
Monthly Ad Spend Efficiency · AFTER
$2,800/month, 27 qualified leads (same budget, +80% volume)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
By month 3, you'll own a fully instrumented, data-driven paid machine that proves ROI on every dollar spent. Your cost per qualified lead drops 40–60%. You're no longer guessing—you're buying leads in Ybor City, Channel District, and Hyde Park by neighborhood, buyer stage, and price point. You have repeatable processes to scale listings into showings.
Audit & Baseline
We pull your historical ad spend, conversion data, and competitor landscape. We map which neighborhoods, price points, and buyer stages are actually converting—and which are bleeding budget. We interview you on your listing pipeline, closing timeline, and repeat-client strategy.
Strategy & Architecture
We design a location-first Google Ads strategy targeting high-intent searches (e.g., 'homes for sale in Hyde Park,' 'luxury condos Tampa waterfront'). We layer in audience segments: repeat buyers, past clients, neighborhood lookalikes. We map your buyer funnel into ad sets.
Setup & Conversion Tracking
We install Google Ads conversion pixels, set up lead-form tracking, and connect your CRM so every inquiry is tagged by source. We configure Facebook/Instagram retargeting and YouTube local campaigns. All touchpoints feed into one attribution dashboard.
Launch & Optimize
Ads go live. We run initial A/B tests on ad copy, landing pages, and audience segments. We monitor daily CPL, CTR, and conversion rates. Every 2–3 days, we pause underperformers and scale winners. We build a 'hot neighborhoods' and 'hot price points' playbook based on real data.
Scale & Refinement
Once we prove ROI in core channels, we expand to secondary neighborhoods, buyer-stage audiences, and seasonal campaigns (e.g., 'new year home buyers in Tampa'). We test YouTube and LinkedIn retargeting. We establish a monthly playbook that scales with your listings pipeline.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Tampa real estate brand
The median real estate client after 6 months
Get the exact framework we use to drop CPL by 45% and prove ROI on every ad dollar. Includes neighborhood bid strategies, audience targeting blueprint, and the weekly optimization checklist.
Median result across 12 real estate Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see ROI on paid ads?
Most Tampa real estate clients see measurable improvement (lower CPL, more qualified leads) within 30 days. Full optimization and scaling typically take 4–8 weeks. We provide weekly dashboards so you can see the progress in real time.
What's the minimum budget to get started?
We typically recommend $2,500–$4,500/month to run a meaningful multi-neighborhood strategy across Google Ads and social. Below $2,000, you'll struggle to test enough audiences and neighborhoods. We'll help you allocate whatever budget you have for maximum ROI.
Do you handle both Google Ads and Facebook/Instagram?
Yes. We build a blended strategy: Google Ads for high-intent buyer searches (immediate leads), Facebook/Instagram for brand awareness and retargeting past clients. We track all touchpoints through one dashboard.
How is your pricing structured?
We work on a performance-based retainer model aligned with your results. Typical retainers range $1,500–$3,500/month depending on ad spend, number of neighborhoods, and campaign complexity. We also offer performance bonuses if you hit stretch goals (e.g., CPL target achieved).
What if we already use an agency? Can you take over and improve?
Absolutely. We often audit underperforming campaigns and find 30–50% of budget is wasted on poor targeting or outdated strategy. We can shift the spend to Omakaase or work alongside your current provider—whatever makes sense for your business.
FREE · NO COMMITMENT · 48HR TURNAROUND