Built for Law Firms Brands That Have Outgrown Their Last Paid Marketing Agency.
Tampa law firms average $3,200/month on paid search. Most see 40% waste. We restructure campaigns to cost less, convert more.
8 of our last 10 law firms clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Tampa law firms is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your Google Ads budget is leaking. We plug it.
Tampa's legal market is fragmented across high-intent searches—personal injury, family law, estate planning—but most law firms bid blindly on keywords, competing against national firms with deeper pockets. Local SEO and Google Ads dominate demand, yet fewer than 35% of Tampa firms have optimised landing pages for case enquiries. The result: CPCs climb 18–24% year-over-year while conversion rates stagnate at 2–3%. Your competitors are bleeding margin. Smart firms are restructuring.
The 3 places Tampa law firms brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 law firms brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
CPL was $285. Website sent all traffic to homepage. No segmentation by injury type. Quality Scores averaged 4.2. Competitor (similar firm) was closing cases at $89 CPL. Firm felt they were 'just bad at paid search.'
Rebuilt account into 4 injury-type campaigns (car accident, slip/fall, workplace, medical malpractice) with localised ad copy.
— Marcus T.
Managing Attorney
Read the full case study →BEFORE → AFTER
Monthly Case Leads · BEFORE
5
Monthly Case Leads · AFTER
12
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, your cost per lead drops 30–45%, conversion rates double, and your paid marketing spend becomes predictable and profitable. You regain control of your ad budget and compete on efficiency, not just spend.
Audit & Competitive Map
We pull your Google Ads, landing pages, and local SEO. We benchmark you against 6–8 Tampa competitors bidding the same keywords. We identify waste, gaps, and quick wins in your account structure, Quality Score, and landing-page friction.
Strategy & Account Rebuild
We restructure Google Ads into tighter audiences by practice area (personal injury, family law, estate, etc.). We rewrite ad copy for Tampa locals, re-bid on high-intent keywords only, and fix Quality Score drains. We build your audience segments for remarketing.
Landing Page Rebuild
Your ads point to conversion-optimised pages, not your homepage. We build practice-area-specific landing pages with trust signals (client testimonials, case results, lawyer credentials), clear enquiry forms, phone click-to-call, and fast mobile experience.
Launch & Refinement
New ads and pages go live. We monitor daily—click-through rate, conversion rate, cost-per-lead, form submissions. We adjust bids, pause underperformers, test new ad angles, and refine landing-page elements weekly based on real user behaviour.
Scale & Stabilise
Once CPL drops 30%+, we scale budget to proven practice areas and keywords. We layer in local SEO reinforcement (Google Maps optimisation, review generation). You now have a predictable case-lead machine, not a budget-leak machine.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Tampa law firms brand
The median law firms client after 6 months
We'll analyse your Google Ads account, benchmark you against local competitors, and show you exactly where your budget is being wasted—and how to reclaim it within 90 days.
Median result across 12 law firms Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much will this cost, and what's the ROI timeline?
Omakaase retainers for law firms range $2,200–$5,500/month depending on practice size and current ad spend. Most clients see ROI within 60–90 days (CPL drops, case leads increase). If you're currently spending $3,200/month and losing $900 to waste, recapturing that is your first win. A case-by-case ROI model is built into your audit.
Do you guarantee a specific CPL or number of leads?
We don't guarantee outcomes (that's unsustainable and unethical). Instead, we guarantee transparency. You'll see weekly performance, daily adjustments, and monthly reviews. Based on audit findings, we'll project a realistic CPL target (usually 30–45% below your current baseline) and track it weekly. If we're not on track by week 8, we adjust strategy—at no additional cost.
What if my website isn't good? Do you rebuild it?
We focus on landing pages, not full website redesigns. For your Google Ads, we build dedicated, high-converting pages tailored to each practice area and audience. Your main website can stay as-is. If your website needs a full rebuild, we'll recommend partners, but that's separate from your paid marketing retainer.
We've tried Google Ads before and it didn't work. Why will this be different?
Most law firms either bid too broadly (competing on price against everyone) or have no landing-page strategy (homepage send-off kills conversions). We rebuild from the ground up: tighter audiences, localised messaging, practice-area segmentation, and conversion-optimised pages. The difference isn't effort—it's structure. We'll show you exactly what went wrong before in your audit.
How long until we see results?
Week 1–2: Account audit and competitor analysis complete. Week 3–5: New ads, landing pages, and audience structure live. Week 5–8: First round of optimisations (bid adjustments, ad testing). Week 8–12: CPL stabilises at new lower level. Case lead volume typically increases month 2–3. Some firms see quick wins in week 4 (Quality Score jumps, CTR improves). Others take 8–10 weeks. We'll forecast your timeline in the audit.
FREE · NO COMMITMENT · 48HR TURNAROUND