Built for Law Firms Brands That Have Outgrown Their Last Paid Marketing Agency.
San Diego law firms average $4,200/month spend but rank below competitors. We fix the ROI—your ads work harder.
8 of our last 10 law firms clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
San Diego law firms is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your Google Ads budget isn't generating case leads
San Diego's legal market is fragmented across personal injury, real estate, employment, and family law—each with distinct audience intent. Competition for 'lawyer near me' and 'attorney in San Diego' keywords is fierce, with CPCs regularly hitting $85–$220 per click. Most firms throw budget at Google Ads without proper conversion tracking or landing page optimisation, bleeding margin on tire-kickers. The firms winning are those running intent-first campaigns paired with case-enquiry-focused funnels.
The 3 places San Diego law firms brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 law firms brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Spending $5,200/month on Google Ads but pulling only 8–10 qualified enquiries. CPCs were $156 on average, and their website was a 2012 brochure that didn't even mention free consultations or case success rates.
Rebuilt campaigns around high-intent keywords ('car accident attorney San Diego,' 'injury lawyer near me') with geographic radius targeting.
— Maria T.
Managing Partner
Read the full case study →BEFORE → AFTER
Monthly Case Enquiries · BEFORE
8–10
Monthly Case Enquiries · AFTER
24–27
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 6 months, you'll cut your cost per case enquiry by 40–60% while increasing qualified lead volume by 2–3x. Your paid budget becomes predictable, profitable, and scalable—every pound and dollar working harder.
Audit & Baseline
We dive into your current paid campaigns, landing pages, and conversion tracking. We interview you on your ideal client, your case types, and what actually closes. We map your full funnel—from ad click to case sign-off.
Strategy & Segmentation
We rebuild your campaign structure by practice area, geography, and intent. Personal injury, family law, and real estate each get dedicated campaigns with tailored ad copy and landing pages. We identify your highest-value keywords and build audience segments around them.
Creative & Copy Testing
We write and design 3–5 variations of landing pages and ad copy for each practice area, informed by San Diego's competitive landscape and your target clients. Each is built around case enquiry conversion, not vanity metrics.
Implement & Optimise
We launch your new campaigns, integrate conversion tracking (calls, form fills, case intakes), and layer in call tracking software. Week-by-week, we shift budget from underperforming segments to winners. We hit the ground optimising.
Scale & Sustain
Once we've proven the model, we scale spend to your case capacity while maintaining or improving ROI. Monthly strategy reviews ensure your campaigns adapt to seasonal case demand, competitor moves, and market shifts.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a San Diego law firms brand
The median law firms client after 6 months
A simple 12-point checklist that shows you exactly where your paid campaigns are leaking money—and how top-performing San Diego law firms plug those leaks.
Median result across 12 law firms Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see results?
Quick wins appear in weeks 2–3 (improved CTRs, lower CPCs). Meaningful lead volume increases happen by week 6–8. True ROI optimisation (cost per case) takes 3–4 months as we collect data and refine. Sustaining growth requires ongoing monthly optimisation.
What if we're already running Google Ads in-house or with another agency?
We audit your current setup, identify leaks, and take over full management. We can inherit your existing campaigns, migrate to a new account structure (often more efficient), and integrate proper tracking. No clients or history is lost—it's a clean transition.
What's your typical retainer for a San Diego law firm?
Retainers range $2,500–$6,500/month depending on your spend, practice areas, and complexity. Smaller firms with $2,000–$3,500 monthly ad budgets typically run $2,500–$3,200 retainers. Larger firms or multi-practice-area setups run $4,000–$6,500. We discuss your budget and goals first—there's no one-size-fits-all.
Do you handle both Google Ads and other paid channels?
Yes. We specialise in Google Ads (Search, Local Services, Display) as the primary channel for law firms, but we also run Facebook/Instagram retargeting campaigns to keep warm leads engaged. LinkedIn works for B2B/employment law. We recommend channels based on your practice area and lead volume goals.
How do you measure success if we don't have a CRM yet?
We'll help you set up basic CRM integration or use call tracking + form tracking to measure enquiries and conversions. We don't require a complex system—even simple call logs and intake forms give us the data we need. We often recommend tools like HubSpot (free tier) or Pipedrive for law firms.
FREE · NO COMMITMENT · 48HR TURNAROUND