Built for Law Firms Brands That Have Outgrown Their Last Paid Marketing Agency.
Boston law firms average $5,800/month on paid marketing. Most see mediocre returns. We make every pound and dollar work harder.
8 of our last 10 law firms clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Boston law firms is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your ad spend should bring cases, not just clicks.
Boston's legal market is competitive but fragmented. With ~72,000 SMBs in the metro and rising biotech and finance sectors, case demand is high—yet most law firms underspend on paid channels or overspend on poorly optimised Google Ads. The Seaport and Back Bay districts alone represent significant untapped growth. Law firms here compete on visibility, not price, making strategic paid marketing a direct lever for revenue growth.
The 3 places Boston law firms brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 law firms brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
They were spending $6,200/month on Google Ads but generating only 3–4 qualified enquiries. CPCs averaged $215. Their website ranked page 2–3 for 'employment lawyer Boston' and similar terms. Most clicks came from unqualified searches ('free legal advice').
Restructured Google Ads into 8 tightly themed campaigns (one per practice area: wrongful termination, non-compete disputes, wage claims, etc.).
— Sarah M.
Managing Partner
Read the full case study →BEFORE → AFTER
Cost Per Case Enquiry · BEFORE
$1,771 ($6,200 spend ÷ 3.5 enquiries)
Cost Per Case Enquiry · AFTER
$544 ($3,100 spend ÷ 5.7 enquiries)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
By month three, your qualified case enquiries increase 40–60%, your cost-per-case drops 35–50%, and you have full visibility into which practice areas and campaigns drive real revenue. Your ad spend becomes predictable and scalable.
Competitive & Search Audit
We analyse how Boston competitors are spending and winning on Google Ads and LinkedIn. We identify keyword gaps, benchmark your CPCs, and map high-intent search phrases specific to your practice areas (e.g. 'employment law Boston', 'estate planning Back Bay'). You'll see exactly where your firm sits in the market.
Landing Page Strategy & Build
Generic landing pages kill conversions. We design and build practice-area-specific pages optimised for case enquiries. Each page speaks directly to your ideal client's pain point, includes clear CTAs, and loads in under 2 seconds. Mobile-first, case-focused design.
Paid Search Campaign Structure
We build a tiered Google Ads strategy with high-intent core keywords, long-tail modifiers, and location + practice-area targeting. We set bid strategies to focus on conversion value, not clicks. Every pound is allocated to keywords that historically drive cases in Boston.
Launch, Monitor & Optimise
We go live with a 30-day testing window. We monitor Quality Scores, CPCs, conversion rates, and cost-per-case daily. We pause underperforming keywords, increase bids on winners, and refine ad copy based on real data. Your firm sees daily updates in our dashboard.
Ongoing Scaling & Case Attribution
After month one, we shift into scaling mode. We increase budget on high-performing keywords, test new practice-area campaigns, and layer in LinkedIn B2B targeting for corporate clients. We establish a case attribution system so you know exactly which keyword, ad, and campaign sourced each enquiry.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Boston law firms brand
The median law firms client after 6 months
See how your firm's paid marketing performance compares to other Boston law firms. Get your benchmark data and a custom roadmap to lower CPCs and increase case enquiries.
Median result across 12 law firms Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long until we see results?
Most law firms see measurable improvements (lower CPCs, more enquiries) within 30–45 days. We optimise daily during your first month, testing ad copy, keywords, and landing page messaging. By month three, you'll have a clear picture of ROI and can scale confidently.
What if our landing pages are outdated?
We build custom, conversion-optimised landing pages as part of our engagement. These pages are designed specifically for case enquiries—not generic web traffic. We include trust signals, clear CTAs, fast load times, and mobile-first design. Most clients see 4–6% conversion rates on our pages versus 1–2% on existing websites.
How do you avoid wasting budget on low-intent clicks?
We use strict keyword targeting, negative keywords, and bid strategies focused on conversion value, not volume. We also layer in audience targeting (location, device, time of day) to reach prospects most likely to become clients. Unqualified clicks are paused within days, not weeks.
Do you handle LinkedIn as well as Google Ads?
Yes. For B2B-focused practice areas (corporate law, M&A, employment for executives), LinkedIn often outperforms Google Ads. We build integrated campaigns across both platforms and let the data tell us which channel drives better-qualified enquiries for your firm.
What's your typical retainer range for law firms?
Most law firms invest $2,500–$6,500/month with us, depending on campaign scope (number of practice areas, geographic reach, and desired case volume). We typically run a 90-day test engagement first, so you can see ROI before committing to a longer contract. After that, many firms scale up.
FREE · NO COMMITMENT · 48HR TURNAROUND