Built for Healthcare Brands That Have Outgrown Their Last Paid Marketing Agency.
The Amsterdam clinics filling schedules aren't spending more on Google Ads — they're bidding on the right symptoms, excluding search queries that drive clicks but not appointments, and retargeting patients who visited once but didn't book. Structure beats budget every time.
8 of our last 10 healthcare clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Amsterdam healthcare is a different game.
We’ve run Paid Marketing here. We know what it takes.
Amsterdam healthcare providers waste €1.8M annually on healthcare search ads that don't convert into appointments
Amsterdam's healthcare market spans 1,200+ private practitioners, 45+ specialised clinics, and 60+ therapy centres — competing fiercely for patient acquisition across Google Search, Meta, and display. Yet 71% of Amsterdam healthcare providers running Google Ads are bidding on broad symptom terms without exclusions, running untargeted Meta awareness campaigns, and unable to measure whether leads actually convert into paying appointments. The providers winning in Amsterdam paid media aren't outspending; they're targeting symptom-specific intent, excluding low-intent clicks, and building retargeting lists from actual clinic visitors.
The 3 places Amsterdam healthcare brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 healthcare brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Bidding on ultra-broad symptom terms ('Amsterdam fysiotherapie', 'rugpijn'), no distinction between information seekers and patients ready to book, and no tracking of which patients actually showed up — optimising toward form clicks instead of confirmed appointments
Integrated clinic booking system (Acuity Scheduling) with GA4 and Google Ads to track actual appointment bookings and no-show rates by keyword
— Maarten P.
Owner, Amsterdam Physio Clinic
Read the full case study →BEFORE → AFTER
Cost Per Confirmed Appointment · BEFORE
€28
Cost Per Confirmed Appointment · AFTER
€11
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 4–5 months, Amsterdam healthcare clients typically reduce cost per confirmed appointment by 45–58% while increasing monthly booked appointments by 60–120%. We also improve no-show rates by 12–18% through retargeting and confirmation messaging.
Healthcare Paid Media Audit
We audit your Google Search, Display, and Meta campaigns — identifying which keywords drive qualified appointment intent vs. browsing intent, measuring actual appointment confirmation rates (not just form submissions), and calculating true cost per confirmed appointment across all channels.
Conversion Tracking & CRM Integration
We implement appointment-level conversion tracking (not just form submissions) by integrating your clinic management system or booking platform with Google Ads and Meta — so you see which ads actually drive booked, confirmed appointments. This is non-negotiable; all subsequent optimisation depends on accurate data.
Symptom-Intent Campaign Structure
We rebuild Google Search into intent tiers — urgent/emergency symptoms (high intent, immediate need), chronic condition management (medium intent), and preventative care (lower intent). Each tier gets distinct bid strategies, ad copy, and landing pages that match search intent stage.
Retargeting & Audience Layering
We implement Google Display remarketing to website visitors who didn't book, Meta retargeting to page-view audiences, and lookalike audiences built from actual booked patients (not form submitters). This recovers 30–45% of near-misses who visited but didn't convert initially.
Appointment Attribution & Scaling
Monthly reporting on confirmed appointments by channel, cost per confirmed appointment, no-show rate by traffic source (critical for clinic profitability), and clear budget allocation — where to scale high-confirming keywords and where to cut low-performers.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Amsterdam healthcare brand
The median healthcare client after 6 months
See how your Amsterdam clinic's patient acquisition cost compares to top-performing healthcare providers — with the exact keyword structures and appointment confirmation rates from our Amsterdam healthcare portfolio.
Median result across 12 healthcare Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should an Amsterdam healthcare clinic spend on paid ads?
A meaningful programme starts at €4,000–€6,000/month ad spend minimum. Below that, Google's machine learning can't gather enough appointment data to optimise. Most of our Amsterdam healthcare clients scale to €8k–€18k/month within 6 months as cost per confirmed appointment drops and monthly appointments increase.
Is Google Search Ads or Meta better for healthcare in Amsterdam?
Google Search captures existing urgent demand — people already searching for your clinic type or symptoms. Meta creates awareness and recovers near-misses through retargeting. Winning Amsterdam healthcare providers use both: 65–70% budget to Google Search (high-intent appointment booking), 30–35% to Meta and Display (awareness + retargeting of non-bookers).
How do we track whether someone actually came to their appointment?
We integrate your clinic booking system (Acuity, TherapyNotes, Simplybook, etc.) with GA4 and Google Ads using offline conversion import. When a patient books through an ad and then checks in, we mark that as a conversion — so you're optimising toward real clinic revenue, not phantom form clicks.
Why do so many healthcare clinics have high form submissions but few appointment bookings?
Most healthcare prospects research 2–4 clinics before booking. Your website visitor might submit a form but also fill forms on your competitors' sites. That's why retargeting is critical — retargeting a website visitor who visited but didn't book converts 12–18x better than cold ads because they've already pre-qualified themselves as interested.
What's causing high no-show rates for our booked appointments?
No-show rates for healthcare average 25–35%. We reduce this by: (1) retargeting patients who booked but haven't confirmed, (2) sending SMS/email reminders 48 hours before appointment, and (3) analyzing no-show patterns by traffic source — some channels bring committed patients, others bring browsers who booked on a whim.
FREE · NO COMMITMENT · 48HR TURNAROUND
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