Built for Finance & Fintech Brands That Have Outgrown Their Last Paid Marketing Agency.
The Paris wealth managers, insurance brokers, and fintech platforms winning in paid media aren't bidding higher — they're bidding smarter, qualifying harder, and converting traffic through structured nurture sequences that most competitors never build.
8 of our last 10 finance & fintech clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Paris finance & fintech is a different game.
We’ve run Paid Marketing here. We know what it takes.
Paris financial services firms are paying €180–€420 per qualified lead on Google Ads while their competitors pay €32–€78
Paris metro houses 12M residents with €2.3 trillion in private wealth — but the financial services paid media market in Paris is notoriously inefficient. 71% of Paris-based wealth management and insurance firms running Google Ads are bidding on unqualified keywords (broad match, no negative keywords), wasting budget on tire-kickers and price-hunters instead of high-intent, high-net-worth prospects. The regulatory environment (CNIL, RGPD, MiFID II) creates tracking complexity that most agencies ignore — leading to attribution gaps and invisible wasted spend. The firms winning in Paris paid media aren't outspending competitors; they're outstructuring them with proper lead qualification, nurture sequencing, and compliant tracking.
The 3 places Paris finance & fintech brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 finance & fintech brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Google Ads were generating 300 leads/month at €267 CPA but only 2% converting to clients (real CPA: €13.4k). No tracking infrastructure meant CPA was invisible to compliance. LinkedIn was running awareness ads with no conversion mechanism. No lead qualification at entry.
Implemented GA4 with server-side tracking and Conversions API — fully CNIL-compliant, capturing lead quality tier and conversion data without violating privacy
— Sophie D.
Partner, Paris Wealth Management Firm
Read the full case study →BEFORE → AFTER
Cost Per New Client · BEFORE
€13.4k
Cost Per New Client · AFTER
€8.2k
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 4–6 months, Paris finance clients typically reduce cost per qualified lead by 55–70% (€180–€240 down from €280–€420), improve lead-to-client conversion by 60–120%, and achieve €4–7M in attributed client revenue on €50k–€120k monthly spend.
Compliance Audit & Tracking Foundation
We audit your current tracking against CNIL, RGPD, and MiFID II requirements — implementing compliant server-side tracking (GA4, Conversions API) that captures lead quality and conversion data without violating privacy regulations. This is non-negotiable for Paris finance.
Lead Qualification Framework
We rebuild your landing pages and forms to qualify leads at entry point — asking for asset tier, investment objective, or decision timeline. Unqualified prospects get nurture content; qualified prospects get sales routing. This cuts wasted spend and improves lead quality dramatically.
Google Search Campaign Restructure
We rebuild Google campaigns around intent tiers — branded (existing awareness), category (people seeking your service type), and competitor (people comparing options) — with exact match keywords, tight negative keyword lists, and bid strategies anchored to qualified lead value, not all leads.
LinkedIn & Brand Awareness Scale
We launch LinkedIn campaigns targeting specific decision-maker profiles (CFOs, wealth managers, fund managers) with multi-touch nurture sequences. LinkedIn works best as an awareness + nurture channel in finance — not a direct-response channel. We also run Meta remarketing to warm prospects through the consideration journey.
Attribution & Scaling Strategy
Monthly reporting on lead quality, cost per qualified lead, conversion rate by segment, and client lifetime value — with clear budget allocation recommendations. We report on true ROI: which campaigns generate clients, not just leads.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Paris finance & fintech brand
The median finance & fintech client after 6 months
Use this checklist to audit your financial services paid media across Google, LinkedIn, and Meta — identifying the 8 most common Paris finance PPC mistakes that destroy lead quality and inflate CPA.
Median result across 12 finance & fintech Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should a Paris financial services firm spend on paid media per month?
A meaningful program starts at €8,000–€15,000/month to gather enough lead data for machine learning to optimize effectively. Most of our Paris finance clients scale to €35k–€80k/month as lead quality improves and conversion rates rise. Budget should align with customer lifetime value — a firm with €500k average client LTV can justify much higher spend than one with €50k LTV.
Is Google Search or LinkedIn better for Paris financial services?
Both serve different roles. Google Search captures high-intent prospects actively searching for your service — best for wealth management, insurance, and immediate customer acquisition. LinkedIn reaches decision-makers earlier in their journey and builds trust over time — best for B2B finance, corporate treasury, and longer sales cycles. Top Paris finance firms use both, allocating roughly 50% to Google and 40% to LinkedIn, with 10% to Meta brand awareness.
What tracking can we legally implement under CNIL and GDPR?
You can track conversion events (trial signup, demo request, consultation booked) using server-side tracking without violating CNIL. You cannot track personally identifiable information (names, email, phone) through pixels — but server-side GA4 and Conversions API capture events without personal data. We implement compliant tracking that satisfies both performance and privacy requirements.
How do we avoid wasting budget on unqualified leads?
Implement a two-tier landing page and form: tier 1 captures basic interest and routes to nurture; tier 2 asks qualifying questions (AUM, investment objective, decision timeline) and routes to sales immediately. Tier 2 converts 4–8x higher and costs 60–80% less per client. Most Paris finance firms waste 40–50% of budget on tier 1 unqualified prospects.
What's the typical lead-to-client conversion rate for Paris financial services?
Industry average is 2–4% across all sources. Our clients achieve 6–12% on qualified leads (tier 2) through proper lead scoring and nurture sequences. The difference is not budget — it's qualification and follow-up.
FREE · NO COMMITMENT · 48HR TURNAROUND