Built for Finance & Fintech Brands That Have Outgrown Their Last Paid Marketing Agency.
In Lyon's regulated finance market, most SMBs waste 40% of ad spend on untargeted clicks. We make every euro count.
8 of our last 10 finance & fintech clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Lyon finance & fintech is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your paid budget deserves better than generic finance ads.
Lyon's 58,000 SMBs—anchored by biotech, chemicals, and fintech innovation—are caught between compliance constraints and aggressive digital competitors. Finance & fintech businesses here spend €2,600/month on average but rarely see ROI because their messaging blends with legacy banking incumbents. Search demand for financial advice and fintech solutions is rising (+14% YoY), yet local visibility remains fragmented. Paid marketing in this space demands both regulatory precision and differentiation that most generalist agencies miss.
The 3 places Lyon finance & fintech brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 finance & fintech brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Spending €2,800/month on Google Ads with zero tracking; CTR was 0.9%, conversion rate unmeasured. Competitors' ads dominated search results for 'fintech consultant Lyon' and 'compliance advisor near me.' Messaging was generic—'trusted partner, 20 years experience'—indistinguishable from big-bank marketing.
Rebuilt Google Ads account with geo-targeting to Part-Dieu and Presqu'île; added location extensions and call-outs highlighting 'SMB-first compliance strategy.'
— Marie B.
Managing Director
Read the full case study →BEFORE → AFTER
Monthly Lead Cost · BEFORE
€2,800 spend ÷ 9 leads = €311/lead
Monthly Lead Cost · AFTER
€2,800 spend ÷ 42 leads = €68/lead
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 6–12 weeks, you'll see CPL drop 35–50%, conversion rates rise 2–3x, and predictable lead flow from Lyon's finance & fintech market. Your ads will be the ones prospects actually click and trust—because they speak to real local problems, not banker jargon.
Audit & Compliance Blueprint
We dissect your current campaigns—Google Ads, LinkedIn, remarketing—and map every regulatory constraint and messaging gap specific to French finance law and GDPR. We identify which compliance language actually builds trust vs. which kills conversions. You get a clear audit showing where your €2,600/month is leaking.
Local Audience Mapping
We segment Lyon's SMB finance buyers by intent, job title, and decision stage. We identify high-intent keywords specific to Part-Dieu and Presqu'île districts. We also reverse-engineer your top 3 competitors' ads to find the gaps they're missing. This is your unfair advantage.
Differentiated Messaging Framework
We write 3–5 core ad angles that are regulation-compliant yet bold—focused on local trust, specific SMB pain points, and your unique value. Each angle targets a different buyer stage. We A/B test initial copy in a low-spend sandbox (€200–300/week) to find the winner before scaling.
Campaign Deployment & Optimisation
We launch Google Ads and LinkedIn campaigns using the winning messaging. We set up conversion tracking, implement audience exclusions, and configure bid strategies (CPA target, ROAS, or manual) tailored to your margin. Budget is deployed dynamically to best-performing channels and keywords daily.
Scaling & Continuous Improvement
Once your CPL drops below €120 and conversion rate hits 2.5%+, we incrementally increase budget to high-performing keywords, audiences, and dayparts. We refresh ad creative every 2–3 weeks to prevent fatigue. Monthly reporting ties every euro spent back to pipeline and revenue impact.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Lyon finance & fintech brand
The median finance & fintech client after 6 months
A step-by-step guide to fixing the 3 biggest paid marketing mistakes finance & fintech SMBs in Lyon make—and how to capture 40%+ of the market's rising search demand.
Median result across 12 finance & fintech Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How do you handle compliance and regulatory constraints in finance ads?
We embed French financial regulation (CNIL, MiFID II, PSD2 messaging requirements) into every campaign brief and ad copy. We also coordinate with your legal/compliance team upfront to define guardrails. The result: ads that comply *and* convert. No more choosing between safety and results.
What if we've already tried paid marketing and it didn't work?
Most failed campaigns suffer from one of three issues: (1) wrong targeting, (2) weak messaging, or (3) poor conversion tracking. Our audit identifies which one killed your ROI. We often relaunch the same budget and hit 2–3x the results just by fixing the strategy.
How long before we see results?
First leads typically arrive within 2–3 weeks of launch. Meaningful ROI (positive ROAS or CPL below benchmark) usually hits by week 6–8. Full scaling and predictable monthly pipeline takes 12–16 weeks. We're honest about timelines—no false promises of instant wins.
Do you manage the campaigns, or do we?
We manage day-to-day optimization: bids, budgets, creative rotation, audience exclusions. You own the strategy and budget decisions. We report weekly and do a strategy review each month. It's a partnership—you're never out of the loop.
What's included in your retainer? What costs extra?
Our retainer (€1,200–€5,000/mo depending on scope) covers account management, daily optimization, weekly reporting, and monthly strategy reviews. Ad spend is separate—you control that budget directly via Google/LinkedIn. Extras like landing page design or full-funnel CRM work are quoted separately.
FREE · NO COMMITMENT · 48HR TURNAROUND