Built for Finance & Fintech Brands That Have Outgrown Their Last Paid Marketing Agency.
The wealth managers, fintech platforms, and insurance brokers winning in Amsterdam paid media aren't spending more — they're targeting with surgical precision, managing compliance in real-time, and converting high-intent prospects that competitors are ignoring.
8 of our last 10 finance & fintech clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Amsterdam finance & fintech is a different game.
We’ve run Paid Marketing here. We know what it takes.
Amsterdam financial services firms waste €1.8M per year on unregulated, untargeted Google Ads campaigns
Amsterdam's financial services sector generates €47 billion in annual managed assets and is Europe's fastest-growing fintech hub — yet 72% of Amsterdam finance firms running paid ads are either violating GDPR/FCA guidelines or operating with uncapped keyword spend, no audience segmentation, and zero lead qualification logic. The firms winning in Amsterdam paid media combine regulatory precision with data-driven targeting — they're converting qualified prospects at 4–8x the rate of competitors running generic campaigns.
The 3 places Amsterdam finance & fintech brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 finance & fintech brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Google Ads targeting was too broad (mortgage, investment, loan), attracting retail and student prospects instead of HNW individuals and business owners. No lead qualification logic. LinkedIn presence was zero. Compliance status unclear.
Restructured Google Ads around high-intent keywords specific to wealth management (independent financial advisor, alternative investments, portfolio diversification) with income/asset targeting via Google Audience Segments
— David P.
Managing Partner, Amsterdam Wealth Management
Read the full case study →BEFORE → AFTER
Cost Per Qualified Lead · BEFORE
€38
Cost Per Qualified Lead · AFTER
€16
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 4–6 months, Amsterdam finance clients typically reduce cost per qualified lead by 40–55% and increase lead quality scores by 60%+ — with a compliant, scalable paid media programme that generates 30–80 qualified leads monthly depending on budget and conversion rates.
Paid Media + Compliance Audit
We audit your Google Ads, LinkedIn, Meta, and any other active channels — mapping them against GDPR, FCA, AFM (Dutch authority), and NVB (finance association) requirements. We identify wasted spend, compliance risks, missing audience segments, and lead quality issues. Most Amsterdam finance accounts have 6–11 compliance and efficiency gaps.
Lead Qualification & CRM Integration
We build lead scoring logic into your conversion tracking — capturing prospect intent signals, job title, company size, deal readiness — so your ads optimise toward qualified leads, not just form fills. We integrate Google Ads and LinkedIn with your CRM to track lead-to-opportunity conversion rates.
Campaign Restructure with Intent Targeting
We rebuild campaigns around qualified buyer personas — segmenting by job title (CFO, wealth advisor, business owner), company size (SME, mid-market, enterprise), intent (active searching, in-market, aspirational), and geography (Amsterdam metro, Netherlands, EU). Each segment gets tailored messaging and bid strategy anchored to actual lead quality.
LinkedIn Account-Based Marketing (ABM) Setup
For B2B finance services, we build LinkedIn ABM campaigns targeting specific companies, decision-makers, and buying committees. We layer company intent signals, job change signals, and engagement data to reach prospects at the moment they're most receptive.
Monthly Optimisation, Compliance Review & Lead Quality Reporting
Monthly reporting on cost per qualified lead, lead-to-opportunity conversion, sales cycle, and customer acquisition value — with quarterly compliance audits to ensure all campaigns remain aligned with regulations. We report on revenue attribution and sales impact, not just platform metrics.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Amsterdam finance & fintech brand
The median finance & fintech client after 6 months
See how your Amsterdam finance brand's paid media performance compares to top-performing wealth managers, fintech, and insurance firms — with the exact targeting, messaging, and GDPR-compliant structures we see across our portfolio.
Median result across 12 finance & fintech Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
What's the minimum monthly ad spend for an Amsterdam finance firm to see results?
€6,000–€9,000/month is the minimum for a meaningful programme. Below that, you can't gather enough data to optimise targeting and bid strategy. Most of our Amsterdam finance clients scale to €18k–€35k/month within 6 months as lead quality improves and cost per lead falls.
Is Google Search or LinkedIn better for finance lead generation in Amsterdam?
Both serve different roles. Google Search captures high-intent prospects actively searching for solutions (mortgages, loans, investment advice). LinkedIn reaches decision-makers with intent signals before they're actively searching. Top-performing Amsterdam finance firms allocate roughly 55% to Google and 40% to LinkedIn, with 5% to Meta for brand awareness.
How do you ensure paid ads are compliant with GDPR and FCA regulations?
We conduct a compliance audit before launch, checking targeting (no discriminatory segments), data handling (proper consent flows), messaging (no false claims), and lead handling (proper privacy notices). We also review quarterly as regulations evolve. Every campaign runs with documented compliance sign-off.
What's the difference between cost per lead (CPL) and cost per qualified lead (CQPL)?
CPL is any form fill or lead generated. CQPL is a lead your sales team can actually close. We optimise for CQPL — measuring job title, company size, intent signals, and sales conversion rate in your CRM. A lower CPL that's unqualified is just wasted spend.
How long does it take to see improved lead quality after restructuring campaigns?
Most Amsterdam finance clients see measurable lead quality improvement within 3–4 weeks of restructuring. Full impact — with targeting refined, messaging optimised, and lead scoring calibrated — typically appears at 2–3 months.
FREE · NO COMMITMENT · 48HR TURNAROUND
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