Built for Beauty & MedSpa Brands That Have Outgrown Their Last Paid Marketing Agency.
95,000 competitors fighting for attention. Most rely on Instagram alone. We fix the math: data-driven paid marketing that reaches clients actively searching for you.
8 of our last 10 beauty & medspa clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Miami beauty & medspa is a different game.
We’ve run Paid Marketing here. We know what it takes.
Miami Beauty & MedSpa: Your ads aren't scaling
Miami's Beauty & MedSpa market is Instagram-native but Google-starved. While competitors dominate local search, most beauty businesses spend $4,800/month across channels with zero SEO backbone. The gap between walk-in traffic and paid-search visibility is costing you high-intent leads. Paid marketing here isn't about vanity metrics—it's about capturing the 60% of clients searching 'botox near me' and 'med spa in Miami' who never see your business.
The 3 places Miami beauty & medspa brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 beauty & medspa brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Strong Instagram presence (18K followers) but only 8–12 qualified appointment requests per month. Competitors were dominating 'Botox in Miami' and 'med spa near me' search results. Ad spend was inefficient: $180+ cost-per-lead with unclear attribution.
Launched Google Local Services Ads targeting high-intent keywords (Botox, fillers, laser) with service-level targeting for both locations
— Sarah M.
Owner, Brickell Med Spa
Read the full case study →BEFORE → AFTER
Monthly qualified leads · BEFORE
8–12
Monthly qualified leads · AFTER
34
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, you'll own a scalable, data-driven paid marketing engine that fills your schedule with high-intent clients at predictable cost-per-lead. Most clients see 40–60% reduction in cost-per-acquisition and 3x increase in qualified monthly leads compared to Instagram-only spend.
Audit & Market Mapping
We analyze your current paid campaigns, Google Maps presence, and competitor positioning across Brickell, Wynwood, and South Beach. We identify which high-intent keywords (botox, fillers, laser, med spa services) are triggering competitor ads and why your brand isn't visible.
Strategy & Channel Mix
Based on your service mix (injectables, laser, facials, etc.), we build a paid marketing blueprint that allocates budget across Google Local Services Ads, Search Ads, and targeted Facebook/Instagram campaigns. We model conservative and aggressive scenarios so you see ROI at your risk tolerance.
Campaign Build & Launch
We set up and launch campaigns on Google Ads, Google Local Services, and Meta platforms. Each campaign is structured for conversion (appointment bookings, consults) with location targeting locked to Miami metro and nearby areas. Creative and messaging are tested in week 1 to isolate top performers.
Optimization & Scaling
After 2–3 weeks of live data, we pause underperforming ad sets, increase spend on top-converting keywords and audiences, and refine landing pages to improve conversion rates. We shift budget from Instagram awareness to Google high-intent channels as data validates ROI.
Reporting & Continuous Refinement
Monthly strategy reviews align results against KPIs (cost per lead, conversion rate, ROAS). We benchmark your performance against Miami Beauty & MedSpa industry averages and adjust targeting, creative, and budget allocation to sustain growth and prevent cost-per-lead drift.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Miami beauty & medspa brand
The median beauty & medspa client after 6 months
Free guide revealing the exact channel mix, budget allocation, and targeting strategies that top-performing med spas use to reduce cost-per-lead by 50%+ and scale beyond walk-ins and referrals.
Median result across 12 beauty & medspa Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should I budget for paid marketing as a Miami Beauty & MedSpa business?
Most Beauty & MedSpa businesses in Miami spend $2,000–$12,000/month on paid marketing. We recommend starting with a baseline of $3,000–$5,000/month if you're serious about scaling beyond referrals. This allows us to test across Google Local Services, Search, and targeted social channels. As we optimize and find high-converting keywords and audiences, you can increase spend with confidence because ROI is proven first. Many clients increase to $6,000–$8,000/month once they see results.
Why do I need Google Ads if I have a strong Instagram presence?
Instagram builds awareness and keeps current followers engaged, which is valuable. However, most Beauty & MedSpa clients search Google ('Botox near me,' 'med spa in Miami') at the moment they're ready to book. Google Ads and Local Services Ads capture this high-intent traffic—clients actively looking for your service, not just passively scrolling. Our data shows Google channels deliver 3–5x higher conversion rates and 40–60% lower cost-per-lead than Instagram alone. The combination of Instagram (awareness) + Google (intent) is the winning formula.
How long before I see results?
Most clients see meaningful data within 2–3 weeks (enough to identify top-performing keywords and audiences). By week 6–8, we've usually optimized spend and can show a clear trend in cost-per-lead reduction and lead volume growth. By 90 days, most clients are seeing 40–60% improvement in efficiency and 2–3x increase in qualified monthly leads. Results vary based on service mix, local competition, and starting budget, but we set conservative expectations and typically exceed them.
What if my Google My Business listing or reviews are weak?
Google Local Services Ads and Maps require a solid foundation: verified GMB listing, current business info, and ideally 3.5+ star rating. If yours needs work, we'll advise on quick wins (updated photos, service list, response to reviews) before we launch paid campaigns. A weak GMB profile means even great paid ads won't convert because prospects won't trust or book. We'll help audit and improve it as part of the audit phase (Week 1–2), then launch paid when the foundation is strong.
How do you measure ROI and prove the ads are working?
We install conversion tracking on your website, Google Ads, and Meta platforms to capture every phone call, form submission, and booking from paid ads. Each lead is tagged by source (Google Search, Local Services, Instagram, etc.). In your monthly dashboard, you'll see: total spend, total leads, cost-per-lead, and estimated revenue impact. We also do UTM tracking so you can see exactly which campaign and keyword generated each lead. Transparency is non-negotiable—you'll always know what you're paying for each qualified lead.
FREE · NO COMMITMENT · 48HR TURNAROUND