Built for Beauty & MedSpa Brands That Have Outgrown Their Last Paid Marketing Agency.
Denver beauty & medspa businesses spend $3,800/month on ads with no system. We make every pound and dollar work harder.
8 of our last 10 beauty & medspa clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Denver beauty & medspa is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your Instagram followers aren't filling appointment slots.
Denver's 68,000 SMBs are heavily concentrated in tech, outdoor, and healthcare—but beauty & medspa competes in a fragmented, Instagram-first landscape where Google Maps and local search remain untapped. Most Denver beauty businesses rely entirely on referrals and walk-ins, leaving paid channels underfunded or misaligned. Competitors dominating 'near me' searches are capturing the customers you're losing. The opportunity is immediate: strategic paid marketing on Google and Facebook/Instagram, built on SEO intent data, converts search traffic into high-margin bookings faster than organic alone.
The 3 places Denver beauty & medspa brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 beauty & medspa brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Instagram generated brand awareness but zero bookings. Two competitors dominated Google Maps for 'Botox Denver' and 'injectables near me,' capturing search traffic. Monthly ad spend was $2,400, all on Instagram. Owner had no visibility into which ads drove appointments.
Reallocated 60% of Instagram budget to Google Local Services Ads targeting high-intent keywords ('Botox Denver,' 'laser hair removal LoDo') with conversion tracking linked to their booking system.
— Sarah M.
Medspa Owner
Read the full case study →BEFORE → AFTER
Monthly appointments from paid channels · BEFORE
1–2 (Instagram impressions, no conversion tracking)
Monthly appointments from paid channels · AFTER
8–10 (Google + retargeting, fully attributed)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, you'll own a data-driven paid marketing engine that fills your schedule with qualified bookings from Google and Instagram—not luck or referrals. You'll know exactly what each appointment costs and which channels drive the highest-margin clients.
Audit & Competitor Analysis
We map your current paid presence (Google, Instagram, Facebook) and reverse-engineer the 2–3 competitors dominating Denver Maps for your service keywords. We identify search volume, competitor ad spend, and booking intent gaps specific to your location (LoDo, RiNo, or surrounding neighborhoods).
Strategy & Channel Mix
Based on your service mix (injectables, laser, facials, etc.), we allocate your $2,000–$5,000/mo budget across Google Local Services Ads, Google Search, and Instagram/Facebook retargeting. Each channel targets a stage of intent: Google captures searchers ready to book; Instagram nurtures brand loyalty and upsell.
Setup & Conversion Tracking
We install pixel tracking on your website, set up Google Ads conversion events linked to your booking system, and establish Facebook/Instagram retargeting audiences. Every ad click, form submission, and appointment is tracked and attributed back to the ad campaign that drove it.
Campaign Launch & Optimization
We launch Google Search and Local Services campaigns targeting high-intent keywords ('Botox Denver,' 'laser hair removal near me,' etc.) and Instagram retargeting campaigns for past website visitors. Weekly optimization adjusts bids, audiences, and ad creative based on cost per booking and ROAS.
Scale & Profitability
Once cost per booking stabilizes (typically 8–12 weeks), we scale spend on highest-performing channels while testing new keywords, audiences, and offers. Monthly strategy calls review booking quality, lifetime value, and seasonal adjustments.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Denver beauty & medspa brand
The median beauty & medspa client after 6 months
We'll analyze your current Google, Instagram, and Facebook ads (if any) against local competitors and show you exactly where you're losing high-intent bookings. No fluff—just actionable insights and a clear path to predictable client acquisition.
Median result across 12 beauty & medspa Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should I spend on paid marketing if I'm currently doing $3,800/month?
Most Denver beauty & medspa businesses see profitable returns between $2,000–$5,000/month if properly allocated (50% Google, 40% Instagram/Facebook retargeting, 10% testing). Your current spend is reasonable—but the channel mix matters far more than the total. We often help clients reduce overall spend by 10–15% while doubling bookings, simply by shifting from awareness-only Instagram to intent-driven Google and retargeting.
Will paid ads cannibalize my referral business?
No. Referrals and paid ads serve different audiences. Referrals are built on relationship and word-of-mouth; paid ads capture new clients actively searching for your services who would otherwise go to a competitor. In fact, clients acquired through Google often become referrers themselves once they experience your service. We've seen referral flow actually increase as paid channels brought in new, high-quality clients.
How long until I see results?
Google Ads typically show traction (first bookings) within 2–3 weeks of launch. Meaningful optimization and profitability usually emerge in weeks 4–8 as we test keywords, audiences, and bidding. By month 3, most campaigns reach target KPIs (cost per booking, ROAS). Instagram retargeting shows secondary impact (upsell, repeat bookings) over 60–90 days. We measure success by booked appointments and revenue, not impressions or clicks.
What if my competitor is also using Google Ads? Won't we just bid against each other and drive up costs?
Healthy competition exists, but the Denver beauty market is fragmented—most competitors have zero Google Ads presence or poorly optimized campaigns. Even in contested keywords, a well-structured account (strong Quality Score, targeted landing pages, relevant ad copy) often costs 20–30% less per click than competitors. We also identify long-tail keywords and neighborhood-specific terms ('waxing RiNo' vs. generic 'waxing Denver') where competition is lighter and intent is higher.
Do I need a website redesign or fancy landing pages?
Not necessarily. We optimize for conversion on your existing website first. If booking flow is clunky or mobile-broken, we'll flag it—but a 70% functional website with good data setup outperforms a beautiful site with zero conversion tracking. That said, service-specific landing pages (one for injectables, one for facials, etc.) typically boost conversion by 15–25%. We build those in-house as part of strategy.
FREE · NO COMMITMENT · 48HR TURNAROUND