Built for Beauty & MedSpa Brands That Have Outgrown Their Last Paid Marketing Agency.
Your Instagram works. Your Google Ads don't. We fix that—turning budget into qualified bookings, not impressions.
8 of our last 10 beauty & medspa clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Atlanta beauty & medspa is a different game.
We’ve run Paid Marketing here. We know what it takes.
Atlanta beauty businesses waste 40% on untargeted ad spend
Atlanta's Beauty & MedSpa market is Instagram-first and Google-blind. While competitors own Maps rankings in Midtown and Buckhead, most beauty businesses spray budget across ads without conversion tracking. The result: high CAC, low retention. The opportunity: paid marketing done right—with audience layering, location targeting, and treatment-specific conversion funnels—compounds across your client base.
The 3 places Atlanta beauty & medspa brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 beauty & medspa brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Founder was spending $1,800/month on Facebook ads with no conversion tracking, generating ~6 bookings/month at $300 CAC. Competitors ranked higher on Google Maps for 'med spa near me' searches. Couldn't scale beyond referrals without understanding which channels and treatments drove ROI.
Implemented conversion tracking in booking system (appointment booked event) and segmented Google Search campaigns by treatment type (injectables, laser, facials). Bid aggressively for high-intent keywords like 'Botox in Midtown' and 'laser hair removal Atlanta.'
— Sarah M.
Med Spa Owner, Midtown & Buckhead
Read the full case study →BEFORE → AFTER
Monthly Revenue from Paid Channels · BEFORE
$1,800 spend, ~$5.4K revenue (3:1 ROAS)
Monthly Revenue from Paid Channels · AFTER
$3,200 spend, $12.2K revenue (3.8:1 ROAS, +126% incremental revenue)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, you'll have a predictable paid marketing engine: acquisition CAC at or below $70, ROAS at 3.5:1 or better, and a growing pipeline of high-intent leads from Google and Instagram. By month 6, your paid channel compounds—repeat clients and referrals amplify each new acquisition, and you're no longer dependent on organic growth alone.
Market & Account Audit
We analyze your current spend across Google, Instagram, and Maps. We identify leaks—ads with no conversion tracking, audiences bidding against each other, missed high-intent keywords like 'med spa + [your area]' in Midtown/Buckhead. We also benchmark your cost per lead and ROAS against Atlanta Beauty & MedSpa peers.
Strategy & Treatment-Specific Funnels
We build separate ad sequences for high-ticket services (injectables, laser) and entry-level services (facials, threading). Each has unique high-intent keywords, audience layers, and creatives. We map Atlanta geo-targeting (Midtown, Buckhead, Druid Hills) to treatment demand and set conversion events (appointment booked, consultation requested) tied to your booking system.
Campaign Launch & Optimization
We launch Google Search, Local Services Ads, and Instagram/Facebook retargeting campaigns. We set tight bid strategies (target CPA), enable conversion tracking via your booking system, and begin A/B testing creative and messaging. Expected initial CAC is 15–25% above target; we optimize weekly toward benchmark.
Data-Driven Scaling & Iteration
After 4 weeks of data, we identify top-performing keywords, audiences, and creatives. We increase budget to winning segments (e.g., 'Botox Atlanta' or 'med spa in Buckhead' if CTR and CVR are >industry benchmark). We pause underperformers, test new creative angles, and expand audience layers (lookalike, in-market).
Retention & Client Lifetime Value Maximization
Once acquisition CAC is at or below target, we layer in retention campaigns—email retargeting for past clients, loyalty discounts for repeat bookings, and upsell sequences for complementary services. We measure client LTV and adjust ad spend to maximize profitable repeat revenue, not just first bookings.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Atlanta beauty & medspa brand
The median beauty & medspa client after 6 months
See exactly where your ad spend is leaking, how much you're overpaying per lead, and the #1 untapped channel competitors are dominating. Includes benchmark data for Atlanta beauty businesses and a 90-day action plan.
Median result across 12 beauty & medspa Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should I budget for paid marketing as a beauty or med spa business?
Atlanta beauty businesses average $3,800/month in digital spend. We recommend starting at $1,500–$2,500/month across Google and Instagram if you have revenue to support a 90-day test. If your average client LTV is $300–$600, a CAC of $60–$100 is profitable at 3:1 ROAS. We work with budgets as small as $800/month and scale up based on results.
Why does Google Ads feel so expensive compared to my Instagram organic reach?
Organic Instagram reach has collapsed—Meta's algorithm favors Reels and paid ads. Google Ads cost more per click ($2–$8 for beauty keywords) but target high-intent searchers who are ready to book now, not just browsing. Your actual cost per booking is lower on Google because conversion rates are 3–5x higher. We measure CAC, not CPC, so expensive clicks that convert are profitable.
I tried Google Ads once and got no bookings. Why would it work this time?
Most first attempts fail because of missing conversion tracking, poorly built landing pages, or bidding on irrelevant keywords. We start by connecting your booking system directly to Google so we measure appointments booked, not clicks. We build treatment-specific campaigns (not generic 'beauty services'). We test and optimize weekly. The difference is strategy and execution, not the platform.
How long before I see results from paid marketing?
Initial data (which ads click, which convert) comes within 1–2 weeks. Meaningful optimization happens by week 3–4. By week 6–8, you'll see if campaigns are on track to 2:1+ ROAS. Month 3 is where compounding kicks in—retargeting, repeat clients, and refined audience targeting amplify your results. Most clients hit their targets between 60–120 days.
Do I need a big ad budget to compete in Atlanta's Midtown and Buckhead markets?
No. High-competition areas like Midtown/Buckhead can be pricey if you bid on generic keywords, but local services ads (LSA) and treatment-specific, location-targeted campaigns perform well at $30–$50/day. We focus on high-intent searches and audience precision over volume. Many clients win in competitive areas with $1,500–$2,000/month budgets through smart targeting, not big spend.
FREE · NO COMMITMENT · 48HR TURNAROUND