PPC Agency Tokyo — Google Ads Management for Japan and APAC Businesses
Omakaase manages Google Ads for Tokyo and Japan-based businesses targeting domestic and international markets. English and Japanese campaigns. No ad spend markup.
PPC advertising in Tokyo: the market reality
Tokyo is Asia's largest paid search market outside China — with CPCs for professional services and technology keywords among the highest in the region. Japan's digital advertising market is dominated by Google and Yahoo Japan, requiring PPC strategies that account for both platforms. International companies operating from Tokyo often run dual campaigns: Japanese-language ads for domestic lead generation and English-language campaigns targeting global B2B buyers.
The Tokyo PPC challenge
Japan's PPC landscape requires cultural and linguistic fluency that most international agencies lack. Ad copy must be carefully localised — direct translation produces ads that underperform because Japanese business communication follows different conventions. Yahoo Japan (still significant in Japan) also requires separate campaign management from Google Ads, adding complexity most marketers miss.
average CPC for competitive professional services and SaaS keywords in Tokyo
major PPC platforms in Japan: Google Ads AND Yahoo! Japan Ads — both require management
markup on your ad budget — flat management fee only
What our Tokyo PPC service includes
Every campaign is tailored to your market and goals — but these are the core activities in every account.
Google Search Ads
High-intent keyword campaigns with tight match types, smart bidding, and ad copy that outperforms competitors on Quality Score.
Meta Ads (Facebook & Instagram)
Audience-first campaigns with creative testing, retargeting, and lookalike audiences built from your best customers.
Google Shopping Ads
Product feed optimisation, ROAS-focused bidding, and shopping campaign structure that converts browsers into buyers.
LinkedIn Ads
B2B-targeted campaigns by job title, company size, and industry — ideal for professional services and SaaS.
Remarketing campaigns
Bring back site visitors and past customers across the Google Display Network and Meta with high-converting re-engagement ads.
Landing page optimisation
PPC campaigns are only as good as their landing pages. We audit and improve conversion paths for every campaign we manage.
Why Tokyo businesses choose Omakaase for PPC
No ad spend markup
Your entire budget goes to the platform. We charge a flat fee — never a % of spend.
Month-to-month contracts
Cancel anytime with 30 days notice. No lock-in.
Weekly performance reports
Full ROAS, CPL, and spend visibility every week.
Conversion tracking setup
Proper attribution from click to customer — not just ad clicks.
Direct PPC specialist access
No account manager layers. Talk to the person managing your ads.
Multi-platform management
Google, Meta, LinkedIn, YouTube — one team, one strategy.
Industries we serve in Tokyo
Frequently asked questions
Other Omakaase services in Tokyo:
Also serving markets near Tokyo:
Ready to get better ROAS in Tokyo?
Get a free PPC audit and tailored Tokyo strategy in 60 seconds. No sales call required. No ad spend markup. Ever.