The Situation
The old site had stock photos of courtrooms, a generic homepage, no visible case results, and a contact form buried on a separate page. On mobile — where 72% of traffic came from — it was barely functional. The Google Ads team was doing everything right but funnelling traffic into a conversion dead end.
The Turning Point
A conversion audit showed a 1.2% conversion rate and a 78% bounce rate. For every 100 people the ads brought in at $8 each, 78 left without a trace. The math was brutal: the website was destroying $13,000 in ad spend every month.
What We Did — And Why
We designed around how personal injury clients actually make decisions: they want to know the attorney is experienced, they want to see results, and they need to feel safe making contact. The homepage led with a specific case result, followed by attorney credentials, then a single prominent 'Free Consultation' button. The booking flow became a 2-field form with instant SMS confirmation. Every page was rebuilt mobile-first.
Our Approach
- 1.Complete redesign focused on trust signals: attorney profiles, case results, client testimonials above the fold
- 2.Simplified consultation booking flow reduced from 5 fields to 2, with instant confirmation
- 3.Mobile-first development — 72% of the firm's traffic was mobile but the old site wasn't responsive
The Results
The new site launched in 8 weeks. Conversion rate jumped from 1.2% to 2.9%. Monthly consultation bookings doubled from 34 to 70. The firm achieved this without increasing ad spend.
In Their Own Words
“I've been in practice for 16 years. A website has never mattered this much before. But the way people find lawyers has completely changed.”