The Situation
The previous website was built by a friend's nephew and had no mobile responsiveness, no structured data, and page load times exceeding 5 seconds. The Google Business Profile listed incorrect hours and had no photos. The practice relied entirely on physician referrals, which were declining as referring doctors retired.
The Turning Point
When a long-time referring physician closed their practice, David realized the referral pipeline could vanish at any time. The practice needed to own its patient acquisition.
What We Did — And Why
We rebuilt the site with medical SEO best practices: schema markup for every condition treated, physician credentials structured for E-E-A-T signals, and condition-specific landing pages written with dermatologist review. Each page answered the exact questions patients type into Google before booking. We also optimized their Google Business Profile with professional photos, service menus, and a booking link.
Our Approach
- 1.Implemented comprehensive medical schema markup (MedicalBusiness, Physician, MedicalCondition) and fixed Core Web Vitals issues dragging load time above 5 seconds.
- 2.Developed 25 condition-specific landing pages targeting searches like 'eczema dermatologist Manhattan' and 'acne treatment Upper East Side'.
- 3.Built a HIPAA-compliant review request workflow that increased Google reviews from 8 to 52 while maintaining a 4.8-star average.
The Results
Within 3 months, the practice appeared in the local 3-pack for 'dermatologist Manhattan.' By month 6, new patient bookings had doubled. The practice hired an additional PA to handle increased volume, and their cosmetic services revenue grew 40% as more patients discovered those offerings through content.
In Their Own Words
“David shared: 'We spent years building expertise that nobody could find. Now our website works as hard as we do, and patients arrive informed and ready to discuss treatment options.'”