Editorial Calendar
A planning document that schedules content topics, formats, publication dates, and responsible parties.
Full definition
An editorial calendar is a content planning tool — similar to a content calendar but typically applied to blog, long-form content, email, or media production — that maps out what content will be created, by whom, in what format, and when it will be published. Editorial calendars help content teams: maintain a consistent publishing schedule, plan content around business objectives and seasonal events, ensure topic diversity, manage editorial workflows (briefing, writing, editing, approval, publication), and align content production with marketing campaigns. Most editorial calendars are built in spreadsheets or project management tools like Notion, Asana, or Trello.
Real-world example
A professional services firm plans a quarterly editorial calendar around their key service lines, aligning blog content with anticipated client questions and keyword opportunities identified in an SEO audit.
Related terms
A strategy of creating and distributing valuable content to attract, engage, and convert a target audience.
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